The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production company suggests to allocate a greater share of its budget to advertising as fewer people attented the movies during the past year. This recommendation is based on his reasoning that since specific Super Screen Movies had high ratings, the reason the production company saw less viewers is a lack of advertisment. Although this argument has merit, there are several flaws in the advertising director's logic and several factors must be analyzed before applying this recommendation.
Firstly, the advertising director is relying on the assumption that the reason there are fewer views is because the high reviews have not reached the greater public. It would be beneficial if the director provided more information regarding their previous advertising statistics. For instance, what percentage of prospective movie-goers saw the movie reviews last year, compared to the year before that? If the director said, during the past year, the high reviews reached 50% of prospective viewers, compared to the year before that, where the high reviews reached 85% of prosective viewers, his argument for a greater advertising budget would be more sound.
Further, the advertising director mentions that the reduction in movie attendences are not due to the quality of movies since specific Super Screen movies had a higher percentage of reviews. This language the director uses to decribe this fact is very vague and can be interpreted numerous ways. By how much did this percentage increase? 1-2% of an increase may by marginal, while a 50-60% incresae would have a more significant response. Further, the director does not mention the percentage of negative reviews recieved. The overall amount of reviews could have increased dramatically, thus increasing the number of positive and negative reviews. A high number of negative reviews could have contributed to the lack of movie attendees this last year, and thus the problem is in fact the quality of Super Screen produced movies, not advertising.
Moreover, there are several other factors that could have effected the rate of movie-goers in the past year. For example, say a large parking lot near the theather is now under construction to build new high rise condos. Now movie-goers have no parking, and therefore, are disinclined to go see new movies. This argument would be more compelling if the author provided more information on other plausible factors that could contribute to the rate of movie-goers. It would be beneficial to know if these factors are constant or not.
Before applying his recommendation of allocating a greater budget to advertising, the advertising director of the Super Screen Movie Production Company should complete more research. His recommendation relies on too many unwarrented assumptions that could be the demise of his company. Specifically, the advertising director should review the companies attendence and advertising statistics, as well as any other confounding variable that may have contributed to the lack of movie-goers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 71, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests allocating'.
Suggestion: suggests allocating
...e Super Screen Movie Production company suggests to allocate a greater share of its budget to advert...
^^^^^^^^^^^^^^^^^^^^
Line 1, column 337, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
..., the reason the production company saw less viewers is a lack of advertisment. Alth...
^^^^
Line 3, column 102, Rule ID: REASON_IS_BECAUSE[1]
Message: Probably an incorrect phrase. Use 'the reason 'is that''.
Suggestion: is that
...n that the reason there are fewer views is because the high reviews have not reached the g...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, moreover, regarding, so, therefore, thus, well, while, for example, for instance, in fact, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2605.0 2260.96107784 115% => OK
No of words: 481.0 441.139720559 109% => OK
Chars per words: 5.4158004158 5.12650576532 106% => OK
Fourth root words length: 4.68313059816 4.56307096286 103% => OK
Word Length SD: 2.96886592431 2.78398813304 107% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.438669438669 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 804.6 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 51.8456864803 57.8364921388 90% => OK
Chars per sentence: 118.409090909 119.503703932 99% => OK
Words per sentence: 21.8636363636 23.324526521 94% => OK
Discourse Markers: 5.95454545455 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257365629522 0.218282227539 118% => OK
Sentence topic coherence: 0.0854422040233 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.0985085885483 0.0701772020484 140% => OK
Paragraph topic coherence: 0.166456253767 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0754716726994 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.16 12.5979740519 112% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 71, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests allocating'.
Suggestion: suggests allocating
...e Super Screen Movie Production company suggests to allocate a greater share of its budget to advert...
^^^^^^^^^^^^^^^^^^^^
Line 1, column 337, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
..., the reason the production company saw less viewers is a lack of advertisment. Alth...
^^^^
Line 3, column 102, Rule ID: REASON_IS_BECAUSE[1]
Message: Probably an incorrect phrase. Use 'the reason 'is that''.
Suggestion: is that
...n that the reason there are fewer views is because the high reviews have not reached the g...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, moreover, regarding, so, therefore, thus, well, while, for example, for instance, in fact, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2605.0 2260.96107784 115% => OK
No of words: 481.0 441.139720559 109% => OK
Chars per words: 5.4158004158 5.12650576532 106% => OK
Fourth root words length: 4.68313059816 4.56307096286 103% => OK
Word Length SD: 2.96886592431 2.78398813304 107% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.438669438669 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 804.6 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 51.8456864803 57.8364921388 90% => OK
Chars per sentence: 118.409090909 119.503703932 99% => OK
Words per sentence: 21.8636363636 23.324526521 94% => OK
Discourse Markers: 5.95454545455 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257365629522 0.218282227539 118% => OK
Sentence topic coherence: 0.0854422040233 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.0985085885483 0.0701772020484 140% => OK
Paragraph topic coherence: 0.166456253767 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0754716726994 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.16 12.5979740519 112% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.