The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument is rife with holes and assumptions. For considering the strength of the argument, we need to evaluate the validity of the assumptions its based on, and if proved wrong , what impact it would have on the conclusion of the argument. The primary flaw in the argument is that the giving more time to national news lead to decline in revenue from local business advertisements.
The argument is based on the assumption that there is a connection between cancellation of advertisements by local businesses and the increase time given to national news. It might be the case that lately the news shown has changed its political bias , and it goes against the ideologies of local business people. There might be many other reason due to which they prefer to cancel their contracts. Another possibility is that, in the past few years some other channels have released which are attracting more viewership and the local businesses find it more economical to give them the contract. Had it mentioned this is the only program which gives such news, it might have strengthen the arguement, but the argument lacks such evidences.
Another major assumption in the argument is that , many viewers have complained about the coverage of local and weather news not given suffcient time. But the argument lacks the specifics , as in how many viewers out of the total viewers did actually complaint? And out of these how many were regarding this concern? It might be possible that these customers were never satisfied with the content or it is just a small portion of the viewership, and majority of the viewers like watching national news.
Moreover, another reason to not change the schedule back to the more time for local and weather news is that, what was true in the past might not be true now. The preferances of people might have changed so the old schedule might further decrease the viewership and revenue as the viewers who like national news might also leave. Restoring back to past and getting back the old viewers might not be that easy , as they might have found another program as it replacement and there is no evidence that they might come back to this program once the timings are restored to the former level.
Ultimately, this argument is filled with lot of assumptions and lack of evidences. It is based of lot of assumption, and they are not backed by any evidences. So it would not be possible to conclude that, restoring time devoted to weather and local news to its former level would attract more viewers to the program and increase their revenue, unless all the assumptions are backed by sufficient evidences.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 6 2
No. of Sentences: 18 15
No. of Words: 449 350
No. of Characters: 2136 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.603 4.7
Average Word Length: 4.757 4.6
Word Length SD: 2.525 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.944 21.0
Sentence Length SD: 10.179 7.5
Use of Discourse Markers (%): 0.389 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.585 0.50
Sentence-Sentence Coherence: 0.148 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 181, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ptions its based on, and if proved wrong , what impact it would have on the conclu...
^^
Line 3, column 251, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ews shown has changed its political bias , and it goes against the ideologies of l...
^^
Line 3, column 525, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...which are attracting more viewership and the local businesses find it more econom...
^^
Line 3, column 678, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'strengthened'.
Suggestion: strengthened
...am which gives such news, it might have strengthen the arguement, but the argument lacks s...
^^^^^^^^^^
Line 5, column 49, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...major assumption in the argument is that , many viewers have complained about the ...
^^
Line 5, column 188, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...me. But the argument lacks the specifics , as in how many viewers out of the total...
^^
Line 5, column 274, Rule ID: THIS_NNS[2]
Message: Did you mean 'this how' or 'these hows'?
Suggestion: this how; these hows
...wers did actually complaint? And out of these how many were regarding this concern? It mi...
^^^^^^^^^
Line 7, column 409, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...k the old viewers might not be that easy , as they might have found another progra...
^^
Transition Words or Phrases used:
actually, also, but, if, moreover, regarding, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2187.0 2260.96107784 97% => OK
No of words: 449.0 441.139720559 102% => OK
Chars per words: 4.87082405345 5.12650576532 95% => OK
Fourth root words length: 4.60321845022 4.56307096286 101% => OK
Word Length SD: 2.61451888848 2.78398813304 94% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.429844097996 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 680.4 705.55239521 96% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 59.0638909138 57.8364921388 102% => OK
Chars per sentence: 121.5 119.503703932 102% => OK
Words per sentence: 24.9444444444 23.324526521 107% => OK
Discourse Markers: 3.0 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.247972448116 0.218282227539 114% => OK
Sentence topic coherence: 0.089350994116 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0794295700945 0.0701772020484 113% => OK
Paragraph topic coherence: 0.14885154455 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0352683343204 0.0628817314937 56% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.82 8.32208582834 94% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.