In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
In this day and age, businessmen are making use of mass media or some other ways to introduce their products. The items with innovative and high-quality are highlighted to draw customers’ attention. And questions of the purpose for this advertising and whether it has an advantage or disadvantage impact on our lives has been attracting a great deal of public attention. Although many people believe that this is a productive development, I as an advocate lean on the idea that it is negative by giving some compelling reasons.
To begin with, the reason why marketing departments publicize their products as new is because they want to increase the amount of consumers. Recently, many companies produce the same product, so the company with better customer outreach plans will gain more profits. Therefore, the advertisements should be unique and meet the changing needs of customers. For example, a cosmetic company just creates one version of lipsticks compared with the others which always change their items and advertise with new shapes, new colors and of course, the latter sell more products than the former.
On the other hand, this trend has several drawbacks to consumers as well as companies. Many businesses that promote their products as innovative are manipulating the consumers because they actually do not change their products too much. These strategies are clearly deceptive, and purchasers are rarely persuaded. This gives rise to boredom when watching advertisements of customers and they no longer buy these products. Obviously, the company will gradually lose its reputation and the number of products sold will be reduced.
To sum up, creative marketing strategies are carried out in order to increase profit; however; companies should be honest when advertising their products.
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Transition Words or Phrases used:
actually, however, so, therefore, well, for example, of course, as well as, to begin with, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1525.0 1615.20841683 94% => OK
No of words: 285.0 315.596192385 90% => More content wanted.
Chars per words: 5.35087719298 5.12529762239 104% => OK
Fourth root words length: 4.10876417139 4.20363070211 98% => OK
Word Length SD: 2.87658530168 2.80592935109 103% => OK
Unique words: 174.0 176.041082164 99% => OK
Unique words percentage: 0.610526315789 0.561755894193 109% => OK
syllable_count: 473.4 506.74238477 93% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 40.6455560239 49.4020404114 82% => OK
Chars per sentence: 108.928571429 106.682146367 102% => OK
Words per sentence: 20.3571428571 20.7667163134 98% => OK
Discourse Markers: 8.5 7.06120827912 120% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.272566019444 0.244688304435 111% => OK
Sentence topic coherence: 0.08320182239 0.084324248473 99% => OK
Sentence topic coherence SD: 0.070009900799 0.0667982634062 105% => OK
Paragraph topic coherence: 0.151332820641 0.151304729494 100% => OK
Paragraph topic coherence SD: 0.0400585521905 0.056905535591 70% => OK
Essay readability:
automated_readability_index: 13.9 13.0946893788 106% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.75 12.4159519038 111% => OK
dale_chall_readability_score: 9.12 8.58950901804 106% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.