In their advertising, businesses nowadays usually emphasise that their products are new in some method.
What are the reasons for this? Do you think it is a positive or negative development?
In the modern world, advertisements are considered the most effective channel for brands to deliver their products to customers. Many businesses, therefore, put their concentration on highlighting the innovation of products in their advertisements. The reasons for this phenomenon will be discussed later and this development is believed to bring both pros and cons to sellers and buyers.
With regard to the causes of this advertising development, the first companies’ motivation is to stimulate the curiosity of new clients and to reinforce the loyalty of the familiar consumers. Apple, for example, a company that specializes in technology products, applies this method of advertising in the new iPhone’s release day which means they introduce their new features from the appearance to the new function to consumers. It actually attracts the attention of people due to these innovations.
Furthermore, emphasising the new feature of the products which companies release in their advertisements can help them to defeat their rivals and orient buyer’s attention. In the competitive market, the number of businesses competing in the same field has increased dramatically and people tend to be interested in the uniqueness of the products. Therefore, the critical action they can do is to differentiate their products with others by new things.
From my perspective, this advertising method may bring back both negative and positive sides. Standing on the advantage of consumers, introducing the innovation of the products can be the acceptable way to expand purchasers’ range of choices. However, if the released product is under their expectation, they may lose their belief in the brand that they purchase which then share their negative feelings to people resulting in the decrease in revenue of the seller.
In conclusion, the new feature emphasising is carried out for the purposes of stimulating customers and competing opponents in the market. It has an advantage which is to expand consumers’ options and a disadvantage which is to bring disappointment to them.
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Transition Words or Phrases used:
actually, first, furthermore, however, if, may, so, then, therefore, for example, in conclusion, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 55.0 41.998997996 131% => OK
Nominalization: 14.0 8.3376753507 168% => OK
Performance on vocabulary words:
No of characters: 1845.0 1615.20841683 114% => OK
No of words: 328.0 315.596192385 104% => OK
Chars per words: 5.625 5.12529762239 110% => OK
Fourth root words length: 4.25567506705 4.20363070211 101% => OK
Word Length SD: 3.34061626924 2.80592935109 119% => OK
Unique words: 167.0 176.041082164 95% => More unique words wanted.
Unique words percentage: 0.509146341463 0.561755894193 91% => More unique words wanted or less content wanted.
syllable_count: 567.0 506.74238477 112% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 43.4091239351 49.4020404114 88% => OK
Chars per sentence: 131.785714286 106.682146367 124% => OK
Words per sentence: 23.4285714286 20.7667163134 113% => OK
Discourse Markers: 7.92857142857 7.06120827912 112% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.328506017337 0.244688304435 134% => OK
Sentence topic coherence: 0.109190669862 0.084324248473 129% => OK
Sentence topic coherence SD: 0.0739132100472 0.0667982634062 111% => OK
Paragraph topic coherence: 0.176637057091 0.151304729494 117% => OK
Paragraph topic coherence SD: 0.0743451241054 0.056905535591 131% => OK
Essay readability:
automated_readability_index: 16.8 13.0946893788 128% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 15.67 12.4159519038 126% => OK
dale_chall_readability_score: 9.78 8.58950901804 114% => OK
difficult_words: 104.0 78.4519038076 133% => OK
linsear_write_formula: 13.5 9.78957915832 138% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.