"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument provides a strategic suggestion for the television station that it should go back and restore their stipulated time for broadcasting weather and local news rather than continuing to broadcast national news due to complaints and cancellations in advertising ventures linked with the station. But, this argument is based on certain assumptions which need further evidence for a complete evaluation of this decision.
Firstly, there is an inherent assumption made that due to the complaints being raised about the weather and local news, there is suggested interest in the viewership of these news types. It may be that the complaints are due to the quality of news being portrayed. There might be some glaring errors in the weather news during a broadcast. Some complaints might also be due to fake news reported in the local area, and citizens of that neighborhood might have raised concerns regarding the same. If all this were true, going back to displaying weather and local news during the late-night news program, might further increase the resentment of these viewers. Therefore, until further evidence of the type and nature of the complaints are provided, taking a decision based on assumptions is not prudent.
Secondly, it is also assumed that there is a direct co-relation between the type of news shown (i.e. weather and local or national) and the reason for the withdrawal of advertising contracts with the television station. These contracts maybe might be cancelled for a completely different reason. The local businesses might not be content with the quality and time allotted for the advertisements. Also there might be external factors, that the television station might be caught up in some controversial engagements and the businesses would not want to relate with such a station, with the fear of negative publicity. Hence concrete evidence and reasons for which the advertising ventures were cancelled is important to evaluate the suggestion made in the argument.
Further on the contrary, the newly adopted idea of broadcasting national news during the late-night program might also have had positive effects on viewership numbers. There is no evidence provided that whether this new form of news is widely accepted or did the consumers prefer the old regime of weather and local news. Keys statistics like demographics of users watching the programs, viewership numbers, increase or decrease in social-media interactions during the time of air of the program would be helpful evidence and give a much broader picture in taking the decision of rolling back to the prior time devotion to weather and local news.
In conclusion, due to the above discussed reasons there is a clear lack of evidence in the argument made by the business manager of the television station. As portrayed, further evidence is needed to evaluate the suggestion and as of now with such open assumptions; the given argument does not hold merit.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 8 2
No. of Sentences: 18 15
No. of Words: 476 350
No. of Characters: 2436 1500
No. of Different Words: 205 200
Fourth Root of Number of Words: 4.671 4.7
Average Word Length: 5.118 4.6
Word Length SD: 2.779 2.4
No. of Words greater than 5 chars: 176 100
No. of Words greater than 6 chars: 154 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.444 21.0
Sentence Length SD: 10.42 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.36 0.35
Sentence-Para Coherence: 0.574 0.50
Sentence-Sentence Coherence: 0.081 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 396, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...d time allotted for the advertisements. Also there might be external factors, that t...
^^^^
Line 5, column 617, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...n, with the fear of negative publicity. Hence concrete evidence and reasons for which...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... devotion to weather and local news. In conclusion, due to the above discusse...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, regarding, second, secondly, so, therefore, in conclusion, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 2489.0 2260.96107784 110% => OK
No of words: 476.0 441.139720559 108% => OK
Chars per words: 5.22899159664 5.12650576532 102% => OK
Fourth root words length: 4.67091256922 4.56307096286 102% => OK
Word Length SD: 2.84235778458 2.78398813304 102% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.439075630252 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 764.1 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 67.5037493243 57.8364921388 117% => OK
Chars per sentence: 138.277777778 119.503703932 116% => OK
Words per sentence: 26.4444444444 23.324526521 113% => OK
Discourse Markers: 6.5 5.70786347227 114% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.33307305866 0.218282227539 153% => OK
Sentence topic coherence: 0.120621859999 0.0743258471296 162% => OK
Sentence topic coherence SD: 0.0918600760052 0.0701772020484 131% => OK
Paragraph topic coherence: 0.193984270295 0.128457276422 151% => OK
Paragraph topic coherence SD: 0.106207833499 0.0628817314937 169% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.