The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The given memorandum states that in the past year a television station received increased complaints from viewers, most of which were regarding the station's coverage of weather and local news. But it does not state the total number of complaints that were made regarding the local news and weather. Since 'most' is a vague term, we cannot predict whether the complaint count was major or minor. Hence, we need to know the total amount of complaints received regarding the weather and local news.
Similarly, it does not state whether complaints were regarding the decreased time allotted to local news or regarding other factors like the content of weather and local news or something else. Thus, it is necessary to analyse the content of the complaints in order to understand if they are regarding the decreased time allotted for the local news and weather or some other issues. If they are regarding the decreased time allotted, then they will substantiate the argument.
It mentions that most of the complaints received were regarding the local news and weather. But it does not state that the station lost its viewers in the past year. Hence, it is very important to understand the reasons behind the complaints. If the complaints are not regarding the timings, then even after restoring the time devoted to weather and local news, it cannot be guaranteed that the station will not lose viewers in the future. Similarly, it cannot be said that the station will or is losing viewers because of the reduced timings.
The memorandum mentions that the local businesses have cancelled their advertising contracts. But it does not state the reasons behind the cancellation. There could be various reasons contributing to this change like a change in the rate of advertising or other changes in clauses. Mapping the loss of advertisement contracts to the reduced time for local news and weather would be presumptuous without sufficient evidence backing the claim. Evidence that will substantiate the reasons behind the loss of contracts.
Hence, concluding that restoring the time devoted to weather and local news to its former level will attract more viewers to the program or avoid the loss of advertising revenues is a large leap of logic by the business manager without having sufficient evidence to back the argument.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 3 2
No. of Sentences: 18 15
No. of Words: 382 350
No. of Characters: 1905 1500
No. of Different Words: 145 200
Fourth Root of Number of Words: 4.421 4.7
Average Word Length: 4.987 4.6
Word Length SD: 2.61 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.222 21.0
Sentence Length SD: 9.947 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.39 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.156 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 59, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...roadcast can be executed within a small period of time and thus it is justified that they redu...
^^^^^^^^^^^^^^
Line 3, column 226, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...o a variety of factors like the viewers didnt enjoy the content being covered or the ...
^^^^^
Line 3, column 366, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...while broadcasting these topics or they didnt approve of the reporter. Thus, it canno...
^^^^^
Line 4, column 373, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
...celled their contracts because of their economical issues or managerial problems. These po...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, if, may, so, then, thus, while, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1820.0 2260.96107784 80% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 5.02762430939 5.12650576532 98% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.58555272097 2.78398813304 93% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.477900552486 0.468620217663 102% => OK
syllable_count: 564.3 705.55239521 80% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 46.5078444118 57.8364921388 80% => OK
Chars per sentence: 130.0 119.503703932 109% => OK
Words per sentence: 25.8571428571 23.324526521 111% => OK
Discourse Markers: 4.14285714286 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.424787067456 0.218282227539 195% => OK
Sentence topic coherence: 0.167431853357 0.0743258471296 225% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.174569398593 0.0701772020484 249% => The coherence between sentences is low.
Paragraph topic coherence: 0.25934485754 0.128457276422 202% => OK
Paragraph topic coherence SD: 0.160124013731 0.0628817314937 255% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.