"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Advertising director of the super screen movie production had stated that the in comparison to the previous year fewer number of people have attended the movies in super screen in present year. He had a conviction that, despite of positive reviews, the plummetting of the viewers was mainly due to the lack of awareness among the people that movies of superscreen are better. So, He believed that increasing of the budget in the advertising sector can profuse the number of people coming to superscreen. The assumptions that he made may be correct but the advertising might not only be a single factor for the few number of viewers.
Perhaps increasing the budget on advertizing can make large no of people cognizant about superscreen movies. However, People may not have gone to the superscreen movies because of the inordinate fee of the shows which is not affordable to te most of the people. Perhaps, The service providing in the theatre were not commensurate with the expectation of the people which may have restrained them to reach to superscreen movies. The director had not mentioned about the location of the superscreen theatre which might be inasscessible for most of the people due to which the viewers are declining. Perhaps, the genre of moving showing in the superscreen may not be liklihood to the group of people of age who watch the movie most ; children. Perhaps the seats of the theatre may not be comforting to the people due to which they might not have gone to the superscreen.
The director have also not mentioned the time of the showing of the movie. As, if the show time are maximize at the holiday period such as weekend and vacation; the numbers of the viewers can excel. Similarly, he had not mentioned on the fooding of the theatre which is also one of the reason to attract children to the theatre.
So, The director have only made concern with the advertising which lacking might be the one of the many reasons for the declining for the viewers. But if he will consider the following above mentioned factor than he might know the most probable reason behind the declining of the viewers. the better solution can be obtained for waxing the viewers number.
As a conclusion, the superscreen movie should focus on the genre of movie, comfortment, foods and drinking facilities, timing of the movie airing along with the one which the director has mentioned i.e. Advertizing.
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- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 50
Grammar and spelling errors:
Line 1, column 611, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun number seems to be countable; consider using: 'few numbers'.
Suggestion: few numbers
...ght not only be a single factor for the few number of viewers. Perhaps increasing the b...
^^^^^^^^^^
Line 3, column 61, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
...he budget on advertizing can make large no of people cognizant about superscreen m...
^^
Line 7, column 290, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...on behind the declining of the viewers. the better solution can be obtained for wax...
^^^
Transition Words or Phrases used:
also, but, however, if, may, similarly, so, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.5258426966 72% => OK
Auxiliary verbs: 16.0 12.4196629213 129% => OK
Conjunction : 4.0 14.8657303371 27% => More conjunction wanted.
Relative clauses : 14.0 11.3162921348 124% => OK
Pronoun: 14.0 33.0505617978 42% => OK
Preposition: 62.0 58.6224719101 106% => OK
Nominalization: 6.0 12.9106741573 46% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2005.0 2235.4752809 90% => OK
No of words: 412.0 442.535393258 93% => More content wanted.
Chars per words: 4.86650485437 5.05705443957 96% => OK
Fourth root words length: 4.50530610838 4.55969084622 99% => OK
Word Length SD: 2.70593220068 2.79657885939 97% => OK
Unique words: 170.0 215.323595506 79% => More unique words wanted.
Unique words percentage: 0.412621359223 0.4932671777 84% => More unique words wanted or less content wanted.
syllable_count: 613.8 704.065955056 87% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 6.24550561798 48% => OK
Article: 10.0 4.99550561798 200% => Less articles wanted as sentence beginning.
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 1.0 4.38483146067 23% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 20.2370786517 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 23.0359550562 104% => OK
Sentence length SD: 37.1701409355 60.3974514979 62% => OK
Chars per sentence: 117.941176471 118.986275619 99% => OK
Words per sentence: 24.2352941176 23.4991977007 103% => OK
Discourse Markers: 3.0 5.21951772744 57% => More transition words/phrases wanted.
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 3.0 7.80617977528 38% => OK
Sentences with positive sentiment : 7.0 10.2758426966 68% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.83258426966 145% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14522396237 0.243740707755 60% => OK
Sentence topic coherence: 0.0546272645745 0.0831039109588 66% => OK
Sentence topic coherence SD: 0.0903552876481 0.0758088955206 119% => OK
Paragraph topic coherence: 0.0870006624398 0.150359130593 58% => OK
Paragraph topic coherence SD: 0.0784791625989 0.0667264976115 118% => OK
Essay readability:
automated_readability_index: 13.6 14.1392134831 96% => OK
flesch_reading_ease: 55.58 48.8420337079 114% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.1743820225 94% => OK
coleman_liau_index: 11.26 12.1639044944 93% => OK
dale_chall_readability_score: 7.82 8.38706741573 93% => OK
difficult_words: 78.0 100.480337079 78% => More difficult words wanted.
linsear_write_formula: 14.0 11.8971910112 118% => OK
gunning_fog: 11.6 11.2143820225 103% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.