The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age." Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author recommendation of building one of their new stores in Plainsville is based on a questionable assumption that Plainsville’s residents are concerned with health lifestyle. The prediction that this store will be profitable and they will anticipate new costumers due to the program Fitness for Life is not entirely logically cogent, because it is based on dubious inferences which require more information to prove they are valid and reliable.
A strong evidence is necessary to prove that Plainville residents are highly concerned with health maintenance. Which can be done through a well elaborated research into a wide sample including all ages range and the residents health behavior. Moreover, the report of local merchants stating that sells of running shoes and exercise equipment are always high is not enough to predict that Health Naturally store will be profitable. The high level of running shoes and exercises equipment could be due to the local stores affordable prices or maybe Plainsville has a local fabric of this kind of shoes.
It is stated that the local health club, that almost closed five years ago, has its weight-training and aerobics classes full. But this could be due to a high interest of obese population trying to lose weight, and this does not mean that because they do exercises they will eat health foods and consume other health related products. All these questionable evidences, like high sell of exercise products and high frequented aerobic classes, could be part of a local health program, in other words a Plainville’s government effort to reduce the weigh of its obese population.
The program Fitness for Life could be another evidence for the government effort to induce its residents to engage into a healthier lifestyle, since this program goal is emphasize regular exercise at early age. The store cannot be sure that will anticipate a new generation of costumers based only on this program.
Therefore, based on all these questions and related weakness of the argument, the prediction that Health Naturally store will be profitable in Plainsville is not logically cogent.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 1 2
No. of Sentences: 12 15
No. of Words: 343 350
No. of Characters: 1758 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 5.125 4.6
Word Length SD: 2.763 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.583 21.0
Sentence Length SD: 8.22 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.386 0.35
Sentence-Para Coherence: 0.666 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 138, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h maintenance. Which can be done through a well elaborated research into a wide s...
^^
Line 3, column 140, Rule ID: A_UNCOUNTABLE[5]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'well elaborated research'.
Suggestion: well elaborated research
...maintenance. Which can be done through a well elaborated research into a wide sample including all ages ...
^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 195, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ed research into a wide sample including all ages range and the residents health ...
^^
Line 3, column 220, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'residents'' or 'resident's'?
Suggestion: residents'; resident's
...ample including all ages range and the residents health behavior. Moreover, the report o...
^^^^^^^^^
Line 7, column 171, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'emphasized'.
Suggestion: emphasized
...r lifestyle, since this program goal is emphasize regular exercise at early age. The stor...
^^^^^^^^^
Transition Words or Phrases used:
but, if, may, moreover, therefore, well, kind of, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1803.0 2260.96107784 80% => OK
No of words: 343.0 441.139720559 78% => More content wanted.
Chars per words: 5.25655976676 5.12650576532 103% => OK
Fourth root words length: 4.30351707066 4.56307096286 94% => OK
Word Length SD: 2.85699708083 2.78398813304 103% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.495626822157 0.468620217663 106% => OK
syllable_count: 559.8 705.55239521 79% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 49.3600715829 57.8364921388 85% => OK
Chars per sentence: 150.25 119.503703932 126% => OK
Words per sentence: 28.5833333333 23.324526521 123% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188452561279 0.218282227539 86% => OK
Sentence topic coherence: 0.0858005695666 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.0521171075485 0.0701772020484 74% => OK
Paragraph topic coherence: 0.121810362994 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0577449859746 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 17.6 14.3799401198 122% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.82 12.5979740519 110% => OK
dale_chall_readability_score: 8.85 8.32208582834 106% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.