The memo to the board of director suggests to expand the business of Bargain Brand and invest in marketing of other products as well. This conclusion is based on the evidence that there have been high profits in their existing product - cereals. However, the conclusion drawn in the memo rests on several unstated assumptions that, if not substantiated, dramatically weakens the persuasiveness of the argument. This three questions must be answered in order to justify the conclusion.
Firstly, what is proof of the assertion that other customers preferred Bargain brand breakfast brand's cereal due to its low price? There could have been several other factors involved. For instance, the quality of existing brands in this domain might have deteriorated significantly; causing the customers to leave their brand and supplant with another. Further consider a case where the the existing top-selling companies are involved in some kind of political controversy, it also might have instigated abhor amongst the people for them making them leave for the cereal of Bargain Breakfast brand. Either way, if any of the above scenarios are true than the memo's suggestion is significantly weakened since it is unlikely for these scenarios to mirror in other products as well.
Second question that needs to be addressed is - what is the viability of not raising the prices in the near future? The memo states that they did not need to raise there prices until now to make profits but what is the likelihood that the aforementioned trend will continue in future. There might have been a possibilty that inorder to sustain and compete, they will have to need to raise their prices in future. For example, the price of ingredients to make cereals have significantly increased, causing to company to raise price in order to be profitable. If this is true than memo's argument does not hold water, since the evidence is fortuitous.
Third question is - what is the likelihood that the company will see same trends in terms of profits, if it launches other products? The memo arrives at a conclusion to launch disparate line of products, based on the evidence of the current product. While there might be a possibilty that such statistical prediction might not be observed. Consider a case, where they do not have expertise in creating other products such as oatmeal. It is likely that the product will fail. This scenario depicts the uncertainity that may arise if such suggestion is adhered. If this is the case, the memo's suggestion does not have any weight.
In conclusion, the argument as it stands now, is considerably flawed due to its several unstated assumptions. If the memo is able to address these three questions with more evidence, then it is possible to fully evaluate the viabilty of the provided suggestion.
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Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 35, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests expanding'.
Suggestion: suggests expanding
The memo to the board of director suggests to expand the business of Bargain Brand and inves...
^^^^^^^^^^^^^^^^^^
Line 3, column 355, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Further,
... their brand and supplant with another. Further consider a case where the the existing ...
^^^^^^^
Line 3, column 385, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
... another. Further consider a case where the the existing top-selling companies are invo...
^^^^^^^
Line 3, column 385, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
... another. Further consider a case where the the existing top-selling companies are invo...
^^^^^^^
Line 3, column 661, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'memos'' or 'memo's'?
Suggestion: memos'; memo's
...f the above scenarios are true than the memos suggestion is significantly weakened si...
^^^^^
Line 5, column 275, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
... the aforementioned trend will continue in future. There might have been a possibilty tha...
^^^^^^^^^
Line 5, column 403, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
...will have to need to raise their prices in future. For example, the price of ingredients ...
^^^^^^^^^
Line 7, column 251, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...on the evidence of the current product. While there might be a possibilty that such s...
^^^^^
Line 7, column 586, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'memos'' or 'memo's'?
Suggestion: memos'; memo's
...on is adhered. If this is the case, the memos suggestion does not have any weight. ...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, may, second, so, then, third, well, while, for example, for instance, in conclusion, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2354.0 2260.96107784 104% => OK
No of words: 464.0 441.139720559 105% => OK
Chars per words: 5.07327586207 5.12650576532 99% => OK
Fourth root words length: 4.64119157421 4.56307096286 102% => OK
Word Length SD: 2.78839009681 2.78398813304 100% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.463362068966 0.468620217663 99% => OK
syllable_count: 732.6 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 45.5798184372 57.8364921388 79% => OK
Chars per sentence: 102.347826087 119.503703932 86% => OK
Words per sentence: 20.1739130435 23.324526521 86% => OK
Discourse Markers: 6.13043478261 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193493131498 0.218282227539 89% => OK
Sentence topic coherence: 0.0548120226795 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0746187946062 0.0701772020484 106% => OK
Paragraph topic coherence: 0.100570928715 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0763328300216 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 35, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests expanding'.
Suggestion: suggests expanding
The memo to the board of director suggests to expand the business of Bargain Brand and inves...
^^^^^^^^^^^^^^^^^^
Line 3, column 355, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Further,
... their brand and supplant with another. Further consider a case where the the existing ...
^^^^^^^
Line 3, column 385, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
... another. Further consider a case where the the existing top-selling companies are invo...
^^^^^^^
Line 3, column 385, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
... another. Further consider a case where the the existing top-selling companies are invo...
^^^^^^^
Line 3, column 661, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'memos'' or 'memo's'?
Suggestion: memos'; memo's
...f the above scenarios are true than the memos suggestion is significantly weakened si...
^^^^^
Line 5, column 275, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
... the aforementioned trend will continue in future. There might have been a possibilty tha...
^^^^^^^^^
Line 5, column 403, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
...will have to need to raise their prices in future. For example, the price of ingredients ...
^^^^^^^^^
Line 7, column 251, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...on the evidence of the current product. While there might be a possibilty that such s...
^^^^^
Line 7, column 586, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'memos'' or 'memo's'?
Suggestion: memos'; memo's
...on is adhered. If this is the case, the memos suggestion does not have any weight. ...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, may, second, so, then, third, well, while, for example, for instance, in conclusion, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2354.0 2260.96107784 104% => OK
No of words: 464.0 441.139720559 105% => OK
Chars per words: 5.07327586207 5.12650576532 99% => OK
Fourth root words length: 4.64119157421 4.56307096286 102% => OK
Word Length SD: 2.78839009681 2.78398813304 100% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.463362068966 0.468620217663 99% => OK
syllable_count: 732.6 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 45.5798184372 57.8364921388 79% => OK
Chars per sentence: 102.347826087 119.503703932 86% => OK
Words per sentence: 20.1739130435 23.324526521 86% => OK
Discourse Markers: 6.13043478261 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193493131498 0.218282227539 89% => OK
Sentence topic coherence: 0.0548120226795 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0746187946062 0.0701772020484 106% => OK
Paragraph topic coherence: 0.100570928715 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0763328300216 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.