The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The above mentioned arguments from both stores consists of flaws. Both fail to address several key factors that could affect the profits of both stores. It also distorts the view of the situation by stating ill supported facts. Namen's executives claim that as median income increases, people would be willing to spend more on fashion. On the other hand, Roscoe's executives believe that suburbs are more family oriented and so they would prefer affordable options.
These assumptions dont have a solid ground. In the case of Namen, there is no evidence supporting the claim that people would spend more on fashion as their income increases. If we were aware of the trends associating income and purchasing habits, this claim would be more convincing.
Even if the people did spend more on clothing, it needn't necessarily imply that they would purchase clothing from Namen. Hence, we would not only need to know if people would spend more on clothing, we also need to know if they would purchase from Namen. They have also made statistical claims on the population growth and median income without any evidence to prove the same.
Coming to the case of Roscoe, their executives say that suburbs are more family oriented which would imply that they prefer affordable options. This may not be the case, as there could be families wanted high-end designer fashion as well. A survey on whether the families prefer high-end or affordable fashion would help support this claim.
Both stores also base their success in Salem based on their success in Winston. This assumption is wrong as the demographic of people in both these places could be completely different. We would need to know the similarities in income and clothing preferences of the people in both these places to strengthen this claim. Thus both stores fail to make a convincing claim that they will be profitable in their new stores in Salem.
| Post date | Users | Rates | Link to Content |
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| 2023-07-22 | prathiba_n | 70 | view |
| 2023-04-16 | keisham | 63 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 18 15
No. of Words: 320 350
No. of Characters: 1552 1500
No. of Different Words: 152 200
Fourth Root of Number of Words: 4.229 4.7
Average Word Length: 4.85 4.6
Word Length SD: 2.391 2.4
No. of Words greater than 5 chars: 104 100
No. of Words greater than 6 chars: 69 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.778 21.0
Sentence Length SD: 4.721 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.338 0.35
Sentence-Para Coherence: 0.525 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 19, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ffordable options. These assumptions dont have a solid ground. In the case of Nam...
^^^^
Line 4, column 51, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: needn't
...e people did spend more on clothing, it neednt necessarily imply that they would purch...
^^^^^^
Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...these places to strengthen this claim. Thus both stores fail to make a convincing c...
^^^^
Transition Words or Phrases used:
also, hence, if, may, so, then, thus, well, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1595.0 2260.96107784 71% => OK
No of words: 319.0 441.139720559 72% => More content wanted.
Chars per words: 5.0 5.12650576532 98% => OK
Fourth root words length: 4.22617688928 4.56307096286 93% => OK
Word Length SD: 2.44114696693 2.78398813304 88% => OK
Unique words: 149.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.467084639498 0.468620217663 100% => OK
syllable_count: 480.6 705.55239521 68% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 26.1363943786 57.8364921388 45% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 88.6111111111 119.503703932 74% => OK
Words per sentence: 17.7222222222 23.324526521 76% => OK
Discourse Markers: 3.38888888889 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.166429511609 0.218282227539 76% => OK
Sentence topic coherence: 0.0599114251585 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0433735030557 0.0701772020484 62% => OK
Paragraph topic coherence: 0.084831098535 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.0483309362616 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 11.0 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.42 12.5979740519 91% => OK
dale_chall_readability_score: 7.7 8.32208582834 93% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.