The following is a memorandum from the business manager of a television station. "Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the memorandum from the business manager of a television station, it is stated that a certain television station has been broadcasting more national news and less weather and local news in their late-night news program since last year. This has created a problem for them in terms of their viewers satisfaction and advertising revenues. In order to solve this problem, the business manager is recommending to resume broadcasting weather and local news in the same amount just as they used to do before the past year. He recommends this based on the fact that viewers were making complaints regarding the weather and local news coverage. In addition to this, the station is losing advertisers who used to have contract with them to broadcast their ads during the late-night news program. However, there are three questionable evidences that are required to evaluate, if proved true, can weaken the argument of the business manager.
First of all, do we know what the level of viewer's satisfaction was before this new strategy to cover more national news than weather news was implemented? It is possible that the TV station received similar complaints even before this strategy was put into action. Probably, the TV station didn't accurately cover weather news and publish unreliable information about the weather forecast. For instance, they might be saying that there would be sunny days consequetively for a week. But in reality it seemed that there were rain and hailstorm during that entire week.
Secondly, do we know the local news that they broadcasted were not fabricated to appease the local government to ensure more voters in the election supporting the ruling party? For instance, they might say that the crime scenario of the local area is good and there are very few crimes happening which might not be true because the viewers themselves cannot sleep properly at night due to burglary issues.
Finally, is the reason for canceling the advertising contract by the local businesses explained by the author? It is possible that the TV station didn't comply with the contract completely which disappointed the local businesses. For instance, the TV station might be broadcasting the ads very few times than they agreed initially in the contract. Further, maybe the TV station is charging more money than the local businesses can afford which is leading them to switch to another broadcasting station that is promising a better deal.
In conclusion, it can be comprehended, at its worth, that there are several unwarranted assumptions made by the business manager of this television station, that if not proved otherwise by the author, may not hold water. The author may need to answer the questions raised based on those assumptions, perhaps by using some sort of systematic research strategy, to strengthen his argument that restoring the previous method of broadcasting weather and local news in the late-night program will eventually benefit the television station.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 19 15
No. of Words: 486 350
No. of Characters: 2454 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.695 4.7
Average Word Length: 5.049 4.6
Word Length SD: 2.706 2.4
No. of Words greater than 5 chars: 175 100
No. of Words greater than 6 chars: 140 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.579 21.0
Sentence Length SD: 9.332 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.561 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 292, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...t into action. Probably, the TV station didnt accurately cover weather news and publi...
^^^^^
Line 7, column 147, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...hor? It is possible that the TV station didnt comply with the contract completely whi...
^^^^^
Line 7, column 507, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ch to another broadcasting station that is promising a better deal. In conclusion, it ca...
^^^^^^^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, may, regarding, second, secondly, so, then, for instance, in addition, in conclusion, sort of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2509.0 2260.96107784 111% => OK
No of words: 484.0 441.139720559 110% => OK
Chars per words: 5.18388429752 5.12650576532 101% => OK
Fourth root words length: 4.69041575982 4.56307096286 103% => OK
Word Length SD: 2.76488819937 2.78398813304 99% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.479338842975 0.468620217663 102% => OK
syllable_count: 757.8 705.55239521 107% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 58.4628110598 57.8364921388 101% => OK
Chars per sentence: 132.052631579 119.503703932 111% => OK
Words per sentence: 25.4736842105 23.324526521 109% => OK
Discourse Markers: 7.42105263158 5.70786347227 130% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.375564427722 0.218282227539 172% => OK
Sentence topic coherence: 0.115732244462 0.0743258471296 156% => OK
Sentence topic coherence SD: 0.112725945073 0.0701772020484 161% => OK
Paragraph topic coherence: 0.196425006568 0.128457276422 153% => OK
Paragraph topic coherence SD: 0.126110502749 0.0628817314937 201% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.06 12.5979740519 104% => OK
dale_chall_readability_score: 8.43 8.32208582834 101% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.