The high sales of popular goods reflect the power of advertising but not the real need of the society where such products are sold. To what extent do you agree or disagree?
Advertising, as a newly-appeared creative industry, has become the marketing tool to boost sales for many manufacturers. Consequently, some people argue that the high sales of popular goods nowadays attribute to the success of their advertisements, but hardly reflect real social demands. I believe that although people sometimes make purchasing decisions for their real needs, they are largely influenced by adverts.
The first point to make is that unjust information of the products is presented in various advertisements in a persuasive but misleading way today. This means that, unconsciously, people are inculcated with the exaggerated advantages of the products promoted by means from TV commercials to simple flyers - fewer people can resist this. It is a serious warning that the medicine adverts targeted at the old which emphasize exaggerated effects of the medicines have misled many old people and gained high sales.
Another reason may be based on idol effect, through which advertisements can manipulate the consumers behaviour more easily. It is undoubted true that nowadays a lot of manufacturers invest a great deal of money to invite popular stars to endorse their products, simple because idols boost sales - the audience will buy the products for their idol even if they are not in fact necessary.
However, that is not to say that the high sales of goods reflect no real needs of the consumers. Admittedly, more people are gradually becoming wiser buyer able to distinguish goods in need from products which are a waste of money. Nevertheless, I still believe that blind and impulsive buyers are the majority.
In conclusion, because people are easily manipulated by adverts, the high sales of a popular product is more of a proof for its success in promotion strategy and advertisement design.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2016-07-23 | manpreet135 | 56 | view |
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Grammar and spelling errors:
Line 5, column 93, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'consumers'' or 'consumer's'?
Suggestion: consumers'; consumer's
...which advertisements can manipulate the consumers behaviour more easily. It is undoubted ...
^^^^^^^^^
Line 7, column 225, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... need from products which are a waste of money. Nevertheless, I still believe tha...
^^
Discourse Markers used:
['but', 'consequently', 'first', 'however', 'if', 'may', 'nevertheless', 'so', 'still', 'in conclusion', 'in fact']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.252365930599 0.247107183377 102% => OK
Verbs: 0.15141955836 0.155533422707 97% => OK
Adjectives: 0.1261829653 0.0946595960268 133% => OK
Adverbs: 0.0473186119874 0.0501214627716 94% => OK
Pronouns: 0.0347003154574 0.0437548338989 79% => OK
Prepositions: 0.135646687697 0.122226691241 111% => OK
Participles: 0.0315457413249 0.0403226058552 78% => OK
Conjunctions: 3.02314888018 2.80594681477 108% => OK
Infinitives: 0.0252365930599 0.0326793684256 77% => OK
Particles: 0.0 0.00163938923432 0% => OK
Determiners: 0.0977917981073 0.0861772015684 113% => OK
Modal_auxiliary: 0.01261829653 0.021408717616 59% => OK
WH_determiners: 0.01261829653 0.011925033212 106% => OK
Vocabulary words and sentences:
No of characters: 1826.0 1933.35771543 94% => OK
No of words: 291.0 316.048096192 92% => OK
Chars per words: 6.27491408935 6.12580529183 102% => OK
Fourth root words length: 4.13022058845 4.20517956788 98% => OK
words length more than 5 chars: 0.384879725086 0.374742101984 103% => OK
words length more than 6 chars: 0.295532646048 0.28420135186 104% => OK
words length more than 7 chars: 0.213058419244 0.203846283523 105% => OK
words length more than 8 chars: 0.151202749141 0.137316102897 110% => OK
Word Length SD: 3.02314888018 2.80594681477 108% => OK
Unique words: 169.0 176.037074148 96% => OK
Unique words percentage: 0.580756013746 0.56093040696 104% => OK
Word variations: 62.0226134234 60.7387585426 102% => OK
How many sentences: 12.0 16.0891783567 75% => OK
Sentence length: 24.25 20.7743622355 117% => OK
Sentence length SD: 46.6776772725 49.517814964 94% => OK
Chars per sentence: 152.166666667 127.492653851 119% => OK
Words per sentence: 24.25 20.7743622355 117% => OK
Discourse Markers: 0.916666666667 0.814263465372 113% => OK
Paragraphs: 5.0 4.38877755511 114% => OK
Language errors: 2.0 3.99599198397 50% => OK
Readability: 53.8032646048 49.1944974215 109% => OK
Elegance: 1.7972972973 1.69124875643 106% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.478172795373 0.332605444948 144% => OK
Sentence sentence coherence: 0.0919596884436 0.102741220458 90% => OK
Sentence sentence coherence SD: 0.0432948266894 0.0668466124924 65% => OK
Sentence paragraph coherence: 0.61581640191 0.534860350844 115% => OK
Sentence paragraph coherence SD: 0.15374117617 0.148594505496 103% => OK
Sentence topic coherence: 0.216891533367 0.134430193775 161% => OK
Sentence topic coherence SD: 0.117080011608 0.0742795772207 158% => OK
Paragraph paragraph coherence: 0.294759327527 0.324371583561 91% => OK
Paragraph paragraph coherence SD: 0.0197509694125 0.0638462369009 31% => OK
Paragraph topic coherence: 0.318311505904 0.228012699653 140% => OK
Paragraph topic coherence SD: 0.0618824369579 0.058150111329 106% => OK
Task Achievement:
Sentences with positive sentiment : 6.0 8.68436873747 69% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.41683366733 29% => OK
Positive topic words: 6.0 5.90881763527 102% => OK
Negative topic words: 5.0 2.5751503006 194% => OK
Neutral topic words: 1.0 1.9629258517 51% => OK
Total topic words: 12.0 10.4468937876 115% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.