The following appeared in a memo from the vice president of marketing at Dura-Socks, Inc.
"A recent study of Dura-Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite the socks' durability, our customers, on average, actually purchase new Dura-Socks every three months. Furthermore, customers surveyed in our largest market—northeastern United States cities—say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo from the vice president of marketing at Dura Socks Inc., the vice president suggests that the company should discontinue the use of the Endure manufacturing process and in doing so he concludes that the profit of the company will increase. However, the arguments that the author highlights to support his claim is dubious. The author has overlooked numerous questions which needs to be answered before implementing the recommendation.
To support his claim of discontinuing the Endure manufacturing process, the author cites the example from a study which has shown that customers purchase new Dura Socks every three months despite the durability of the socks. Here the author has fallaciously assumed that with the purchase of new socks the customers no longer use the old socks and discard them. However, the author has provided no proof to support this assumption. It could be possible that the customers use both the new and old socks. Also, the author does not clarify what kind of people took part in this survey. Are they sportsmen who are heavy socks users and hence frequently need to replace their old socks? Or are they women who need to buy socks for their children and have more than one child for whom to she purchases the socks? Unless we know what kind of people participated in the survey and what population they represent it would be erroneous to assume that all customers of Dura Socks buy new socks every three months and do not use the old socks even if their condition is good.
The author also cites another survey, conducted in the northeastern United States cities, where participants said that they value the stylish appearance and colors of the socks and hence the vice president is of the opinion that the Endure manufacturing process can be discontinued. However, the author has failed to account for the rest of customers of Dura Socks present throughout United States. What is their opinion? Do they value the look of the socks or their longevity? Additionally, what is the contribution of the rest of United States to the total sales of Dura Socks? If this percentage is greater than what is obtained from the northeastern cities alone and if this population favor the longevity of the socks, then discontinuing the Endure process will have detrimental effects on the profit of the company. The author has given no proof to negate such a possibility.
Lastly, it is evident from the passage that the Endure process is a unique characteristics of Dura Socks. Thus, before the company takes a drastic step of discontinuing the process it is necessary to take a nationwide survey to indicate that if the process is discontinued the number of customers will not decrease. Furthermore, if the process is discontinued, it might be easier to manufacture counterfeit socks of the company and this will have additional detrimental effect on the sales of the company. Such a point has to be considered before implementing the discontinuation of the manufacturing process.
Under the conditions discussed above, it is unlikely that discontinuing the Endure process will increase the profits of Dura Socks Inc. On the contrary the effects may well be reversed and the company might run into losses. Therefore, before the decision of discontinuing the technique is implemented the company should conduct rigorous countrywide surveys to be sure that the sales of the product will not decrease due to such a decision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-16 | aymenhamrouni | 35 | view |
| 2019-05-24 | saeidroky | 38 | view |
| 2017-07-27 | roncy | 10 | view |
| 2017-07-26 | sksh_anwar | 33 | view |
| 2016-08-30 | saptaparnighosh@gmail.com | 50 | view |
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Grammar and spelling errors:
Line 1, column 145, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e company should discontinue the use of the Endure manufacturing process and in doing so h...
^^^^^^^^^^
Line 3, column 39, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... To support his claim of discontinuing the Endure manufacturing process, the author cites...
^^^^^^^^^^
Line 5, column 230, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e vice president is of the opinion that the Endure manufacturing process can be discontinu...
^^^^^^^^^^
Line 5, column 744, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...gevity of the socks, then discontinuing the Endure process will have detrimental effects o...
^^^^^^^^^^
Line 7, column 45, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ly, it is evident from the passage that the Endure process is a unique characteristics of ...
^^^^^^^^^^
Line 7, column 76, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'characteristic'?
Suggestion: characteristic
...age that the Endure process is a unique characteristics of Dura Socks. Thus, before the company...
^^^^^^^^^^^^^^^
Line 9, column 73, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...bove, it is unlikely that discontinuing the Endure process will increase the profits of Du...
^^^^^^^^^^
Discourse Markers used:
['also', 'but', 'furthermore', 'hence', 'however', 'if', 'lastly', 'look', 'may', 'so', 'then', 'therefore', 'thus', 'well', 'as to', 'kind of', 'on the contrary']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.265040650407 0.25644967241 103% => OK
Verbs: 0.164227642276 0.15541462614 106% => OK
Adjectives: 0.0585365853659 0.0836205057962 70% => OK
Adverbs: 0.0390243902439 0.0520304965353 75% => OK
Pronouns: 0.0357723577236 0.0272364105082 131% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.121951219512 0.125424944231 97% => OK
Participles: 0.0406504065041 0.0416121511921 98% => OK
Conjunctions: 2.86567008366 2.79052419416 103% => OK
Infinitives: 0.0276422764228 0.026700313972 104% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.147967479675 0.113004496875 131% => OK
Modal_auxiliary: 0.0227642276423 0.0255425247493 89% => OK
WH_determiners: 0.019512195122 0.0127820249294 153% => OK
Vocabulary words and sentences:
No of characters: 3458.0 2731.13054187 127% => OK
No of words: 575.0 446.07635468 129% => OK
Chars per words: 6.01391304348 6.12365571057 98% => OK
Fourth root words length: 4.89685180668 4.57801047555 107% => OK
words length more than 5 chars: 0.344347826087 0.378187486979 91% => OK
words length more than 6 chars: 0.252173913043 0.287650121315 88% => OK
words length more than 7 chars: 0.175652173913 0.208842608468 84% => OK
words length more than 8 chars: 0.130434782609 0.135150697306 97% => OK
Word Length SD: 2.86567008366 2.79052419416 103% => OK
Unique words: 238.0 207.018472906 115% => OK
Unique words percentage: 0.413913043478 0.469332199767 88% => More unique words wanted or less content wanted.
Word variations: 48.8832797363 52.1807786196 94% => OK
How many sentences: 24.0 20.039408867 120% => OK
Sentence length: 23.9583333333 23.2022227129 103% => OK
Sentence length SD: 75.0643705244 57.7814097925 130% => OK
Chars per sentence: 144.083333333 141.986410481 101% => OK
Words per sentence: 23.9583333333 23.2022227129 103% => OK
Discourse Markers: 0.708333333333 0.724660767414 98% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 7.0 3.58251231527 195% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 49.1757246377 51.9672348444 95% => OK
Elegance: 1.78911564626 1.8405768891 97% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.520906566112 0.441005458295 118% => OK
Sentence sentence coherence: 0.157479928155 0.135418324435 116% => OK
Sentence sentence coherence SD: 0.102276499848 0.0829849096947 123% => OK
Sentence paragraph coherence: 0.625459279433 0.58762219726 106% => OK
Sentence paragraph coherence SD: 0.193339642392 0.147661913831 131% => OK
Sentence topic coherence: 0.247787219295 0.193483328276 128% => OK
Sentence topic coherence SD: 0.133399679096 0.0970749176394 137% => OK
Paragraph paragraph coherence: 0.662526893549 0.42659136922 155% => OK
Paragraph paragraph coherence SD: 0.0618201994185 0.0774707102158 80% => OK
Paragraph topic coherence: 0.428650593959 0.312017818177 137% => OK
Paragraph topic coherence SD: 0.0456809642395 0.0698173142475 65% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 12.0 8.33743842365 144% => OK
Sentences with negative sentiment : 5.0 6.87684729064 73% => OK
Sentences with neutral sentiment: 7.0 4.82512315271 145% => OK
Positive topic words: 9.0 6.46551724138 139% => OK
Negative topic words: 5.0 5.36822660099 93% => OK
Neutral topic words: 5.0 2.82389162562 177% => OK
Total topic words: 19.0 14.657635468 130% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.