Whilst it is reasonable that Super Screen Movie Production Company would like to increase the viewership of their movies, the recommendation by the advertising director to increase the budget for the advertising as a solutio is founded on tenuous arguments. Some questions would needed to be answered before we can evaluate the validity of the director's recommendation.
Firstly, we would need to know whether the report result can be taken at face value. The content of the report would need to be scrutinized and evaluated. There could be fewer people attending Super Screen-produced movies based on the fact that were fewer movies produced by the company in the past years. In this case, the problem is that Super Screen would need to produce more movies and this has nothing to do with their movie reviews.
Furthermore, the director would need to answer the question of whether the number of positive reviews by movie reviewers actually increased as claimed. The percentage increase could be due to the fact that there are fewer total people attending Super Screen-produced movies, which results in less overall number of reviews. If the absolute number of positive reviews remained the same, the percentage increase of positive reviews is being overstated by the director.
Also, the director concludes that the problem lies not with the quality of their movies by the reach of the movie's reviews. Even if it is shown that the percentage of positive reviews actually increased, how the advertising director came to the conclusion that quality of their movies is not the problem is unclear. The question that needs to be answered is whether the movie reviews have any result on the decision of prospective viewers in the first place. The recommendation to increase advertising budget is an ill-informed one if it is shown that the actual problem behind the lack of viewership is the content of the movies and not because of the movie reviews.
In conclusion, the director would need answer these questions to make a cogent case for the recommendation. Otherwise, it would be difficult for the advertising director to convince the board to increase budge of advertising next year.
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 50
- "The most effective strategy for a company to use to maintain and increase profits over the long term is to maintain high ethical standards." 70
- An international development organization, in response to a vitamin A deficiency among people in the impoverished nation of Tagus, has engineered a new breed of millet high in vitamin A. While seeds for this new type of millet cost more, farmers will be p 83
- Super Screen MoviesThe following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 50
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 83
Grammar and spelling errors:
Line 1, column 280, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'need'
Suggestion: need
...tenuous arguments. Some questions would needed to be answered before we can evaluate t...
^^^^^^
Line 1, column 345, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...ore we can evaluate the validity of the directors recommendation. Firstly, we would ne...
^^^^^^^^^
Line 5, column 48, Rule ID: WHETHER[3]
Message: Wordiness: Shorten this phrase to the shortest possible suggestion.
Suggestion: whether; the question whether
...more, the director would need to answer the question of whether the number of positive reviews by movie...
^^^^^^^^^^^^^^^^^^^^^^^
Discourse Markers used:
['actually', 'also', 'first', 'firstly', 'furthermore', 'if', 'so', 'in conclusion', 'in the first place']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.276041666667 0.25644967241 108% => OK
Verbs: 0.161458333333 0.15541462614 104% => OK
Adjectives: 0.0651041666667 0.0836205057962 78% => OK
Adverbs: 0.0260416666667 0.0520304965353 50% => OK
Pronouns: 0.0260416666667 0.0272364105082 96% => OK
Prepositions: 0.143229166667 0.125424944231 114% => OK
Participles: 0.0390625 0.0416121511921 94% => OK
Conjunctions: 2.86704906834 2.79052419416 103% => OK
Infinitives: 0.0390625 0.026700313972 146% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.140625 0.113004496875 124% => OK
Modal_auxiliary: 0.03125 0.0255425247493 122% => OK
WH_determiners: 0.0104166666667 0.0127820249294 81% => OK
Vocabulary words and sentences:
No of characters: 2194.0 2731.13054187 80% => OK
No of words: 359.0 446.07635468 80% => More content wanted.
Chars per words: 6.11142061281 6.12365571057 100% => OK
Fourth root words length: 4.35284910392 4.57801047555 95% => OK
words length more than 5 chars: 0.378830083565 0.378187486979 100% => OK
words length more than 6 chars: 0.292479108635 0.287650121315 102% => OK
words length more than 7 chars: 0.211699164345 0.208842608468 101% => OK
words length more than 8 chars: 0.111420612813 0.135150697306 82% => OK
Word Length SD: 2.86704906834 2.79052419416 103% => OK
Unique words: 147.0 207.018472906 71% => More unique words wanted.
Unique words percentage: 0.409470752089 0.469332199767 87% => More unique words wanted or less content wanted.
Word variations: 41.6380919998 52.1807786196 80% => OK
How many sentences: 15.0 20.039408867 75% => OK
Sentence length: 23.9333333333 23.2022227129 103% => OK
Sentence length SD: 46.4483464602 57.7814097925 80% => OK
Chars per sentence: 146.266666667 141.986410481 103% => OK
Words per sentence: 23.9333333333 23.2022227129 103% => OK
Discourse Markers: 0.6 0.724660767414 83% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 53.1812441968 51.9672348444 102% => OK
Elegance: 2.14634146341 1.8405768891 117% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.395444472236 0.441005458295 90% => OK
Sentence sentence coherence: 0.205255734052 0.135418324435 152% => OK
Sentence sentence coherence SD: 0.0866890012316 0.0829849096947 104% => OK
Sentence paragraph coherence: 0.727033329093 0.58762219726 124% => OK
Sentence paragraph coherence SD: 0.111695362551 0.147661913831 76% => OK
Sentence topic coherence: 0.213379574953 0.193483328276 110% => OK
Sentence topic coherence SD: 0.0632359161287 0.0970749176394 65% => OK
Paragraph paragraph coherence: 0.51467356921 0.42659136922 121% => OK
Paragraph paragraph coherence SD: 0.0938236643657 0.0774707102158 121% => OK
Paragraph topic coherence: 0.295377039097 0.312017818177 95% => OK
Paragraph topic coherence SD: 0.0465180706381 0.0698173142475 67% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 9.0 8.33743842365 108% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 4.0 4.82512315271 83% => OK
Positive topic words: 9.0 6.46551724138 139% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 4.0 2.82389162562 142% => OK
Total topic words: 15.0 14.657635468 102% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.