The permises provided in the memo of the advertising director(AD) of Super Screen Movies Production Company (SSMP Co.) are appealing and cogent at first glance but have considerable assumptions and lack evidences which need to be discussed.
Firstly, the memo points to the fact that there is a decrease in the number of people attending the Movies of SSMP Co. in the past year. The decrease in number is a cause of worry but the memo does not provide any other details that can help us conclude the reason of this decrease. The decrease could be because the audience had better choices in the form of good movies produced by other companies. While the number of people viewing movies may have drastically increased last year, the falling trend maybe only for SSMP Co. Movies.Moreover, the cause of decline in number cannot be ascertained unless the memo provides statistics from the past year showing the total viewership across all movies released in that year. It could very well be a general trend of decline but we cannot know.
Secondly, the AD informs that the percentage of positive reviews by movie reviewers has certainly increased in the part year. Movie reviews by reviewers plays only a very small role in increasing viewership. A very good example is that of critically acclaimed films that are released across the world, for instance 'The Birdman', it was well received by reviewers but bombed at the Box Office. Therefore, positive movie reviews certainly cannot be a strong parameter for audience attendance. It may only quantify that the quality of the movie is good but is it good enough to attract audience is another question.
Thirdly, the AD claims that since the movie reviews are positive therefore there is a lack of awareness among public which is the reason of decline in audience attendance. This is not exactly true. In a world of well informed audience, word of mouth plays a very critical role. Many oscar winning movies have often had empty theatres since the people who go and watch them certainly inform others about their opinion. If I did not like the movie and my friends or relatives are thinking of watching the movie, I can certainly influence their decision and make them think twice or maybe even change their decision.
In conclusion, the AD of SSMP Co. should provide some solid evidences that link lack of awareness to falling attendace of movies and only then can one corroborate with the suggestion of increasing the budget of advertising.
- "The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition." - Write a response in which you discuss the extent to which you agree or dis 16
- Governments should invest as much in the arts as they do in the military.Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoning for the position you take. In developing and suppor 73
- A nation should require all of its students to study the same national curriculum until they enter college. 58
- The following appeared in a letter to the editor of a Batavia newspaper."The department of agriculture in Batavia reports that the number of dairy farms throughout the country is now 25 percent greater than it was 10 years ago. During this same time perio 66
- TOEFL integrated writing Altruism 61
Grammar and spelling errors:
Line 3, column 535, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Moreover
...ng trend maybe only for SSMP Co. Movies.Moreover, the cause of decline in number cannot ...
^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, moreover, second, secondly, so, then, therefore, third, thirdly, well, while, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2072.0 2260.96107784 92% => OK
No of words: 422.0 441.139720559 96% => OK
Chars per words: 4.90995260664 5.12650576532 96% => OK
Fourth root words length: 4.53239876712 4.56307096286 99% => OK
Word Length SD: 2.60926622913 2.78398813304 94% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.488151658768 0.468620217663 104% => OK
syllable_count: 652.5 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 69.6930492034 57.8364921388 121% => OK
Chars per sentence: 121.882352941 119.503703932 102% => OK
Words per sentence: 24.8235294118 23.324526521 106% => OK
Discourse Markers: 7.94117647059 5.70786347227 139% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.130231229336 0.218282227539 60% => OK
Sentence topic coherence: 0.0395668818312 0.0743258471296 53% => OK
Sentence topic coherence SD: 0.0484481626448 0.0701772020484 69% => OK
Paragraph topic coherence: 0.0709462582079 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.0538903908866 0.0628817314937 86% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.