For a successful company, selling products depends more on company's reputation or it depends more on if they provide discount and free offers. To what extent do you agree or disagree?
These days, there is a controversial debate between people about the impacts of offering discount on company’s reputation. There are a great number of people who interpret the impacts of as thoroughly constructive, while others who hold an opponent’s view.In this essay, I elucidate my point of view by analyzing both sides of argument.
On the one hand, it is argued that changing a business to discounting model could lead to a negative perception about a company’s brand value in long-term. This is to say that a tremendous number of buyers value the product based on its price, so that if a company lowers its prices, they may think that the company’s products are no longer trustworthiness. Take the Adidas for example, the company faced an uphill struggle convincing people to purchase its products in 2014, which led to a market share erosion.
On the other hand, there are a great number of people who hold a different view and say that the companies that have discounted items have comparative advantage over the others. This may be attributed to the fact that proportional schemes could elude customers to go to the store to purchase the discounted items, but they may end up buying the other items such as accessories, which consequently boosts the company’s sales and popularity. Specifically, a research study conducted by Yale university in 2014 found that discounted items play a pivotal role in brand recognition.
In conclusion, the foregoing discussion propounds the view that offering discount could have detrimental impact on company brand value, but it can also lead to a significant increase in the number of potential buyers. It is expected that companies take cognizance of these facts in order to achieve their goals and objectives.
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Grammar and spelling errors:
Line 1, column 267, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...others who hold an opponent's view.In this essay, I elucidate my point of vie...
^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...w by analyzing both sides of argument. On the one hand, it is argued that chang...
^^^
Line 3, column 435, Rule ID: AFFORD_VBG[1]
Message: This verb is used with infinitive: 'to convince'.
Suggestion: to convince
...e, the company faced an uphill struggle convincing people to purchase its products in 2014...
^^^^^^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y a pivotal role in brand recognition. In conclusion, the foregoing discussion ...
^^^^^^
Transition Words or Phrases used:
also, but, consequently, if, may, so, while, as for, for example, in conclusion, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.5418719212 76% => OK
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 5.0 8.36945812808 60% => More conjunction wanted.
Relative clauses : 15.0 5.94088669951 252% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 26.0 20.9802955665 124% => Less pronouns wanted
Preposition: 40.0 31.9359605911 125% => OK
Nominalization: 5.0 5.75862068966 87% => OK
Performance on vocabulary words:
No of characters: 1506.0 1207.87684729 125% => OK
No of words: 290.0 242.827586207 119% => OK
Chars per words: 5.19310344828 5.00649968141 104% => OK
Fourth root words length: 4.12666770723 3.92707691288 105% => OK
Word Length SD: 3.13626329308 2.71678728327 115% => OK
Unique words: 160.0 139.433497537 115% => OK
Unique words percentage: 0.551724137931 0.580463131201 95% => OK
syllable_count: 465.3 379.143842365 123% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.6157635468 152% => OK
Article: 3.0 1.56157635468 192% => OK
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 2.0 0.931034482759 215% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 3.65517241379 109% => OK
Performance on sentences:
How many sentences: 10.0 12.6551724138 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 20.5024630542 141% => The Avg. Sentence Length is relatively long.
Sentence length SD: 46.6068664469 50.4703680194 92% => OK
Chars per sentence: 150.6 104.977214359 143% => OK
Words per sentence: 29.0 20.9669160288 138% => OK
Discourse Markers: 10.7 7.25397266985 148% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 4.0 5.33497536946 75% => OK
Sentences with positive sentiment : 7.0 6.9802955665 100% => OK
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 1.0 2.91625615764 34% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.137906313048 0.242375264174 57% => OK
Sentence topic coherence: 0.0588016662933 0.0925447433944 64% => OK
Sentence topic coherence SD: 0.0305998446182 0.071462118173 43% => Sentences are similar to each other.
Paragraph topic coherence: 0.0837300638016 0.151781067708 55% => OK
Paragraph topic coherence SD: 0.0362546700247 0.0609392437508 59% => OK
Essay readability:
automated_readability_index: 17.5 12.6369458128 138% => OK
flesch_reading_ease: 42.04 53.1260098522 79% => OK
smog_index: 11.2 6.54236453202 171% => OK
flesch_kincaid_grade: 14.6 10.9458128079 133% => OK
coleman_liau_index: 13.41 11.5310837438 116% => OK
dale_chall_readability_score: 9.32 8.32886699507 112% => OK
difficult_words: 78.0 55.0591133005 142% => OK
linsear_write_formula: 14.5 9.94827586207 146% => OK
gunning_fog: 13.6 10.3980295567 131% => OK
text_standard: 15.0 10.5123152709 143% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 76.5 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.