The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The given argument has some serious flaws. The television station might have been gradually losing viewers, and as a result, the local businesses might have cancelled their advertising contracts with the television station. The local businesses might have felt that their advertisements on the television station is not boosting their sales, and hence might have terminated their contracts with the station. The complaints received from viewers might have always been concerned with the station's coverage of weather and local news, in which case the time devoted to these must be higher than its former level.
First, the television station might be losing its popularity. This might be because the number of people who watch television is decreasing, or a new television station might have stolen the thunder. In the former case, the advertisers might have felt that it is not beneficial for them to advertise in a station which is losing its viewership every day, and as a result might have terminated their contracts with the television station. In the latter case, the advertisers might have thought that since another television station is the most popular one right now, then it might be beneficial for them to have contracts with that station; the local businesses might not have enough money to have contracts with both the stations, and might have cancelled their contracts with the mentioned station. The host(s) of the late-night news program might have also changed, which might have lead to decrease in the viewership of that station. The viewership of the major stations for the last two years is required to evaluate the given argument. If the viewership of the mentioned station is decreasing gradually, or if viewership of another station is increasing, then this evidence would seriously weaken the argument.
Second, the local businesses might have terminate their contracts with the station because they might have felt that the efficacy of their advertisements in television station is less. Their advertisements might not be boosting their sales, and this might be the reason for the termination of their contracts. Or, they might have placed advertisements on the internet, and this might have boosted the sales, and the cost might have been lower. So, they might have cancelled their contracts, and might advertise only on the internet.
Finally, the complaints received by the station might have always been related to incresing the time for local and weather news. In this case, the time devoted to them must be increased beyind what was devoted to them earlier.,
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Comments
Essay evaluation report
Sentence: Finally, the complaints received by the station might have always been related to incresing the time for local and weather news.
Error: incresing Suggestion: increasing
Sentence: In this case, the time devoted to them must be increased beyind what was devoted to them earlier.,
Error: beyind Suggestion: behind
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argument 1 -- not OK
argument 2 -- OK
argument 3 -- not OK
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 17 15
No. of Words: 418 350
No. of Characters: 2126 1500
No. of Different Words: 145 200
Fourth Root of Number of Words: 4.522 4.7
Average Word Length: 5.086 4.6
Word Length SD: 2.606 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.588 21.0
Sentence Length SD: 11.788 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.471 0.35
Sentence-Para Coherence: 0.611 0.50
Sentence-Sentence Coherence: 0.294 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 225, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... contracts with the television station. The local businesses might have felt that t...
^^^
Line 1, column 409, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...nated their contracts with the station. The complaints received from viewers might ...
^^^
Line 1, column 488, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ght have always been concerned with the stations coverage of weather and local news, in ...
^^^^^^^^
Line 5, column 41, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'terminated'.
Suggestion: terminated
...Second, the local businesses might have terminate their contracts with the station becaus...
^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, hence, if, second, so, then, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 29.0 12.9520958084 224% => Less auxiliary verb wanted.
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2179.0 2260.96107784 96% => OK
No of words: 418.0 441.139720559 95% => More content wanted.
Chars per words: 5.21291866029 5.12650576532 102% => OK
Fourth root words length: 4.52162009685 4.56307096286 99% => OK
Word Length SD: 2.66503848347 2.78398813304 96% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.366028708134 0.468620217663 78% => More unique words wanted or less content wanted.
syllable_count: 643.5 705.55239521 91% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 10.0 1.67365269461 597% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 72.1961955884 57.8364921388 125% => OK
Chars per sentence: 128.176470588 119.503703932 107% => OK
Words per sentence: 24.5882352941 23.324526521 105% => OK
Discourse Markers: 3.64705882353 5.70786347227 64% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153367532363 0.218282227539 70% => OK
Sentence topic coherence: 0.0789221052925 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0636951785845 0.0701772020484 91% => OK
Paragraph topic coherence: 0.146686588956 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0831622597318 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 7.43 8.32208582834 89% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.