14. The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The vice president of marketing at Dura-Sock has purposed that the company should cease its Endure manufacturing process to make more profits. He relies on the series of assumptions that the investment for the patent of Endure manufacturing process is useless. However, all of the considered surmises are shaky and questionable. In what follows, the most dubious hypotheses held by the president would be listed.
The first issue with the memo is the surmise that the purchase of new socks every three months is considered as the uselessness of the old socks. In other words, the author refers to a study in which depicts that the consumer buys sock every three months, and the writer has assumed that this new shopping is equal to the uselessness of the previous sock. Therefore, the two years of durability is wasteful since the consumers renew the socks after the three months. There are no clues that consumers through away the previous socks. Maybe they satisfied with the socks and prefer to have more socks. Or they try to match the color or design of socks with their clothing, and this attempt force them to buy socks more frequently. Thus, the purchases with the short interval duration would not approve that the previous socks are rubbish.
Another problem with the text is about the study which is conducted in the company's biggest market. The author has hypothesized that a big area of the market can be a fair indicator of the entire costumers of this company. Indeed, a survey or study can be generalized to the specified target population in the case the studied case studies have to represent the target public holistically. At this study, the representation factors at this survey can be as the gender, age, and climate condition. For instance, there is the possibility that at this survey mostly the young consumers of products are interviewed. It is obvious that this case studies mostly cares about style and fashion rather than durability. However, if this studied group has contained merely ten percent of entire consumers, would be logical and wise to generalized these studies finding to whole consumers? Furthermore, even if this group is the accurate indicator of the target population, the result of this study could not verify that consumers do not care about the socks' durability. There is feasibility that the feature of long-lasting is attached to the products, and the consumers considered this feature is a the ever-existed one. Consequently, they do not consider that as a distinguishable or striking feature.
Finally, the last issue is related to the hasty conclusion that the vice president has asserted that the company will make
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Comments
Essay evaluation report
Three arguments wanted.
Every argument can be shorter.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 444 350
No. of Characters: 2184 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.59 4.7
Average Word Length: 4.919 4.6
Word Length SD: 2.67 2.4
No. of Words greater than 5 chars: 148 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.182 21.0
Sentence Length SD: 6.726 7.5
Use of Discourse Markers (%): 0.455 0.12
Sentence-Text Coherence: 0.282 0.35
Sentence-Para Coherence: 0.462 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 271, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ufacturing process is useless. However, all of the considered surmises are shaky and quest...
^^^^^^^^^^
Line 3, column 502, Rule ID: THROUGH_AWAY[1]
Message: Did you mean 'throw'?
Suggestion: throw
...nths. There are no clues that consumers through away the previous socks. Maybe they sat...
^^^^^^^
Line 5, column 76, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'companys the biggest'.
Suggestion: companys the biggest
...out the study which is conducted in the companys biggest market. The author has hypothesized tha...
^^^^^^^^^^^^^^^^
Line 5, column 1042, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'socks'' or 'sock's'?
Suggestion: socks'; sock's
...fy that consumers do not care about the socks durability. There is feasibility that t...
^^^^^
Line 5, column 1188, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'a' or 'the' is left.
Suggestion: a; the
...he consumers considered this feature is a the ever-existed one. Consequently, they do...
^^^^^
Transition Words or Phrases used:
consequently, finally, first, furthermore, however, if, may, so, therefore, thus, for instance, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2232.0 2260.96107784 99% => OK
No of words: 444.0 441.139720559 101% => OK
Chars per words: 5.02702702703 5.12650576532 98% => OK
Fourth root words length: 4.5903493882 4.56307096286 101% => OK
Word Length SD: 2.7643889448 2.78398813304 99% => OK
Unique words: 216.0 204.123752495 106% => OK
Unique words percentage: 0.486486486486 0.468620217663 104% => OK
syllable_count: 699.3 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 37.5365661942 57.8364921388 65% => OK
Chars per sentence: 101.454545455 119.503703932 85% => OK
Words per sentence: 20.1818181818 23.324526521 87% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.1648560702 0.218282227539 76% => OK
Sentence topic coherence: 0.0507800302447 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.060025080075 0.0701772020484 86% => OK
Paragraph topic coherence: 0.114851926063 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0640058403724 0.0628817314937 102% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.61 8.32208582834 103% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.