38 The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has increased in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase."
Th author of this proposal to continue manufacturing discontinued aplaca overcoat offers an interesting argument but to move forward on the proposal requires more information and though. While the correlations stated seem logical, there may be hidden factors which prevent the company from increasing its profit in the future.
First, The new vice president of sartorian mentioned that they discontinue their production because of the scarecity of quality wool fabrics. if we were to learn that the new supplier is not able to supply high quality raw materials, it would considerably weaken the argument. Furthermore, having just one supplier cannot guarantee the company that they will always have access to the wool fabrics. As matter of fact, starting a new line of production by just one supplier would put the satorian company under great pressure because the supplier might be just a small enterprise who does not have enough knowledge to run his business. Accordingly, the probability of failure is a lot and in this case, satorian company should down it production again
Secondly, there are various factors which play an important role in demanding a product and merely does not having a competitor cannot lead a company toward success. From the marketing point of view, one the factors is the taste of the customers. The cloth markets face considerable changes over a years and we do not know that wheather the taste of the customers has been changed. Consequently, if we were to understand that because of the new modeling exhibition in the city people are not willing to buy the alpaca coats, it would undermine the argument.
On the other hand, the author concluded that because of inflation and willingness to paying a higher price by the customers we can increase our profit. Although a part of the profit formula is the revenue, the cost of the production is really important as well. Consider a situation that the company has doubled it revenue but costs of the production have been tripled compares to the past. In this situation, the company would decrease its profit. Moreover, paying more prices by the costumers cannot necessarily enhance the revenue of the company because the quantity of demand is important as well. without any doubt, increases in price and decreases in quantity can lead to having less revenue since the revenue is product of the price and the quantity.
In conclusion, I believe that the new vice president of sartorian should conduct in-depth research before starting to produce alpaca overcoat.
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Comments
Essay evaluation report
flaws:
'On the other hand' means 'However'. It doesn't mean 'On another hand'.
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 418 350
No. of Characters: 2085 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.522 4.7
Average Word Length: 4.988 4.6
Word Length SD: 2.671 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.125 21.0
Sentence Length SD: 10.706 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.331 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.142 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 4, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (Th) must be used with a third-person verb: 'authors'.
Suggestion: authors
Th author of this proposal to continue manufactur...
^^^^^^
Line 1, column 328, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...om increasing its profit in the future. First, The new vice president of sartori...
^^^
Line 2, column 143, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... the scarecity of quality wool fabrics. if we were to learn that the new supplier ...
^^
Line 2, column 751, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... company should down it production again Secondly, there are various factors whic...
^^^^^^^
Line 5, column 92, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mportant role in demanding a product and merely does not having a competitor cann...
^^
Line 5, column 110, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'have'
Suggestion: have
...emanding a product and merely does not having a competitor cannot lead a company towa...
^^^^^^
Line 7, column 19, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ine the argument. On the other hand, the author concluded that because of inf...
^^
Line 7, column 605, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Without
...uantity of demand is important as well. without any doubt, increases in price and decre...
^^^^^^^
Line 7, column 761, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... product of the price and the quantity. In conclusion, I believe that the new vi...
^^^^^^^
Line 12, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tarting to produce alpaca overcoat.
^^^^^^
Transition Words or Phrases used:
accordingly, but, consequently, first, furthermore, if, may, moreover, really, second, secondly, well, while, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2141.0 2260.96107784 95% => OK
No of words: 418.0 441.139720559 95% => More content wanted.
Chars per words: 5.12200956938 5.12650576532 100% => OK
Fourth root words length: 4.52162009685 4.56307096286 99% => OK
Word Length SD: 2.74384393095 2.78398813304 99% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.50956937799 0.468620217663 109% => OK
syllable_count: 666.9 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 51.7502653655 57.8364921388 89% => OK
Chars per sentence: 125.941176471 119.503703932 105% => OK
Words per sentence: 24.5882352941 23.324526521 105% => OK
Discourse Markers: 8.35294117647 5.70786347227 146% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150402234835 0.218282227539 69% => OK
Sentence topic coherence: 0.0510062041981 0.0743258471296 69% => OK
Sentence topic coherence SD: 0.0444671872371 0.0701772020484 63% => OK
Paragraph topic coherence: 0.0822807470453 0.128457276422 64% => OK
Paragraph topic coherence SD: 0.0381236588276 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.49 8.32208582834 102% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.