80. The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, the advertising director suggests that company should allocate a greater share of its advertising budget next year to reaching the public. However, it leave some questions before jumping to the conclusion.
The director uses the data from a recent report, indicating that the positive review by movie reviewers about specific Super Screen movies actually increased during the past year. Nevertheless, its population only covers people who is willing to buy a ticket. What percentage of people outside of the movie theater are the potential consumers, interested in bigger screen? Indeed, it's likely that some people really don't know the information about the big screen. But it's also likely that they're indifferent to the size of the movie screen. Hence, even though the advertising is successful after the company allocates the budget, the attendance may still be the same since they don't put the size of the screen into their priority when choosing a movie theater.
Secondly, he points out that fewer people attended Super Screen-produced movies under the increasing percentage of positive reviews. The question pops up, how many other movie production companies in each year? It's likely that there are more and more directors trying to film a movie, and the theme is attractive to many people. Even though the number of production companies doesn't change a lot, it's also likely that their filming skill or their actress is better than Super Screen company.
Lastly, the report shows that only some specific percentage of positive movies actually increased during the past year. However, it's possible that the increase range is smaller compared with some movie which the positive reviews decline dramatically. For example, the increase is only 3%, but the positive percentage declines 20% in other movies. How can he using a part of the good comments to say the quality of all movies produced by Super Screen remains good? It's also possible that some people who don't get expected value in buying the ticket for Super Screen may not be willing to choose the movie produced by it next time when they want to watch a movie.
There are lots of questions still needed to be answered before recommending the company to allocate more budget to the advertising. It has to check its own quality and the difference between it and other competitors.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-18 | YO | 37 | view |
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| 2019-12-11 | sefeliz | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 393 350
No. of Characters: 1933 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.452 4.7
Average Word Length: 4.919 4.6
Word Length SD: 2.521 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 92 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.684 21.0
Sentence Length SD: 7.719 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.543 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 165, Rule ID: IT_VBZ[1]
Message: Did you mean 'leaves'?
Suggestion: leaves
...ear to reaching the public. However, it leave some questions before jumping to the co...
^^^^^
Line 3, column 417, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...eed, its likely that some people really dont know the information about the big scre...
^^^^
Line 3, column 490, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they're
...he big screen. But its also likely that theyre indifferent to the size of the movie sc...
^^^^^^
Line 3, column 679, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ndance may still be the same since they dont put the size of the screen into their p...
^^^^
Line 5, column 377, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ough the number of production companies doesnt change a lot, its also likely that thei...
^^^^^^
Line 7, column 359, Rule ID: HE_VERB_AGR[7]
Message: The word 'he' in subjunctive clause must be used with a base form of a verb: 'use'.
Suggestion: use
...eclines 20% in other movies. How can he using a part of the good comments to say the ...
^^^^^
Line 7, column 504, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... Its also possible that some people who dont get expected value in buying the ticket...
^^^^
Transition Words or Phrases used:
actually, also, but, hence, however, if, lastly, may, nevertheless, really, second, secondly, so, still, as to, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1979.0 2260.96107784 88% => OK
No of words: 388.0 441.139720559 88% => More content wanted.
Chars per words: 5.10051546392 5.12650576532 99% => OK
Fourth root words length: 4.43821085614 4.56307096286 97% => OK
Word Length SD: 2.56846287516 2.78398813304 92% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.507731958763 0.468620217663 108% => OK
syllable_count: 618.3 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 41.9596825351 57.8364921388 73% => OK
Chars per sentence: 104.157894737 119.503703932 87% => OK
Words per sentence: 20.4210526316 23.324526521 88% => OK
Discourse Markers: 6.47368421053 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312511629465 0.218282227539 143% => OK
Sentence topic coherence: 0.095189724818 0.0743258471296 128% => OK
Sentence topic coherence SD: 0.0872177237059 0.0701772020484 124% => OK
Paragraph topic coherence: 0.156015047415 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.105298292349 0.0628817314937 167% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 7.76 8.32208582834 93% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.