The advertising director has suggested to increase advertising budget because although the movies are receiving positive reviews the viewership dropped from last year and he assumes that it is because viewer are not aware about the positive reviews of the film. This may seem resonable assumption at first but on careful examination it seems falacious. Few questions must be answered before advertising budget is increased.
Firstly, is viewership of movies down overall or only Super Screen produced movies are facing decresing viewers? If there is decrease in number of movie goers all across country then reason for this would not be lack of advertising, but some other issues such as some alternate sources of entertainment. With increase in video streaming applications, the number of people to go to cinema might decrease. If other movies have same or higher viewership then conclusion of director to increase advertising might seem reasonable.
Secondly, was there any increase in ticket price? We are not given any details about change in ticket pricing policy, however, if prices have been increased people might be discouraged from watching movies eventhough they are receiving greater number of positive reviews. In such a scenario they should think about reducing the ticket price.
Lastly, what if people are not liking movies eventhough they are highly rated? Not all people go to cinema after reading reviews. There are even films that won several accolades but had poor viewership because they were not for the masses but for niche group of people. If such is the scenario, then director will not attract more viewers by advertisement. Production house must reconsider their movie selection policy.
Before the director increases the budget of advertising he must think about wheatherare all movies facing similar issue or wheather the ticket price has been increased or wheather the people donot like the fims that are highly appreciated by the critics. There could be various reasons for decreasing viewer and all options must be implored before taking the final decision.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 332 350
No. of Characters: 1730 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.269 4.7
Average Word Length: 5.211 4.6
Word Length SD: 2.567 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.529 21.0
Sentence Length SD: 10.825 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 24, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...ticket price. Lastly, what if people are not liking movies eventhough they are highly rated...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, lastly, may, second, secondly, so, then, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1771.0 2260.96107784 78% => OK
No of words: 332.0 441.139720559 75% => More content wanted.
Chars per words: 5.3343373494 5.12650576532 104% => OK
Fourth root words length: 4.2685907696 4.56307096286 94% => OK
Word Length SD: 2.65360420112 2.78398813304 95% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.542168674699 0.468620217663 116% => OK
syllable_count: 555.3 705.55239521 79% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 66.8532452569 57.8364921388 116% => OK
Chars per sentence: 104.176470588 119.503703932 87% => OK
Words per sentence: 19.5294117647 23.324526521 84% => OK
Discourse Markers: 4.82352941176 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205345344936 0.218282227539 94% => OK
Sentence topic coherence: 0.0644797631116 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0721340937627 0.0701772020484 103% => OK
Paragraph topic coherence: 0.111683644645 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.0484729970195 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.63 12.5979740519 108% => OK
dale_chall_readability_score: 8.57 8.32208582834 103% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.