"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument is based on many vague terms that need to be addressed. Primarily, the author assumes that the interest of all the viewers is same and advertisement currently done by the company is insufficient.
The argument is primarily based on the causes of number of viewers decline found by the report of marketing department. What proves the validity of the report? When preparing the report, did marketing department took into consideration the interest of people? The report is based on the data of how many days? It might be the case that the people who reviewed the movie were all fond of content shown by company and report is devoid of reviews from all the people watching the movies. If all of the people have reviewed the movie with majority of them founding the contents of good quality and report's data is of whole year then the lack of advertising seems a plausible argument.
The argument is based on a major fallacy and that proves it to be somehow invalid. Initially, the argument reports that the number of people attending the Super Screen produced movies have declined and later suggests that there is lack of awareness. How it can be true? If people were lacking in awareness, there should be some other reason for such decline. Therefore, there might be the case that people who left watching movies did not find the content of their interest when advertised by the company. In this case, if decline in number of viewers was because of lack in advertisement by the company and the movies played in this year are of same content as of last year, then boosting the advertisement seems reasonable.
The argument suggests that by next year, the company's share of its budget for advertisement should be increased. How much increase in the share will result in increase of the viewers? What would be channels through which the advertisement would be done and how much would they cost? If answer to this question results in significant raise in share that outweigh the actual revenue generated by movies, then it is better to run the business in same condition. In order for this argument to be strengthened, it must first of all prove the validity of the report by justifying the time period on which report is based and number of people who reviewed movie in comparison to their interests. Secondly, it should justify the provide the acutal figure of the share that needs to be increased.
Therefore, it can be seen that the argument is full of vague terms that need to be answered, in order to believe that decline in number of viewers is because of decline in advertisement.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-07 | Venkateshwar | 50 | view |
| 2019-11-25 | Venkateshwar | 23 | view |
| 2019-11-25 | Smrithi B R | 33 | view |
| 2019-11-09 | sampath srini | 50 | view |
| 2019-11-01 | harshalg007 | 42 | view |
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 451 350
No. of Characters: 2108 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 4.674 4.6
Word Length SD: 2.535 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.476 21.0
Sentence Length SD: 10.196 7.5
Use of Discourse Markers (%): 0.381 0.12
Sentence-Text Coherence: 0.317 0.35
Sentence-Para Coherence: 0.507 0.50
Sentence-Sentence Coherence: 0.086 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 191, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'market'
Suggestion: market
... report? When preparing the report, did marketing department took into consideration the ...
^^^^^^^^^
Line 2, column 488, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
... all the people watching the movies. If all of the people have reviewed the movie with maj...
^^^^^^^^^^
Line 5, column 259, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... interests. Secondly, it should justify the provide the acutal figure of the share that nee...
^^^^^^^^^^^
Transition Words or Phrases used:
first, if, second, secondly, so, then, therefore, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2149.0 2260.96107784 95% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 4.76496674058 5.12650576532 93% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.62689656112 2.78398813304 94% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.407982261641 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 678.6 705.55239521 96% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 82.6326055501 57.8364921388 143% => OK
Chars per sentence: 107.45 119.503703932 90% => OK
Words per sentence: 22.55 23.324526521 97% => OK
Discourse Markers: 3.1 5.70786347227 54% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188451609443 0.218282227539 86% => OK
Sentence topic coherence: 0.0603471785377 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0720389496695 0.0701772020484 103% => OK
Paragraph topic coherence: 0.0898471292788 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0921079108476 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 7.6 8.32208582834 91% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.