"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author of the argument purportedly highlights that in order to make profits they should change their policies and diminish too old movies and offer or adopt people with new movies. However, the premises upon which he puts his claim are fallacious. For the support of which more well-established evidence should be given.
First, the author of the argument contends that they should decrease expenses at movie galore store in order to increase profits and make the store profitable. However, it does not lend credence to the argument since, there is no sufficient evidence to support if diminish expenses could resulted in high profit. One point that should be consider is that make profits depend on variety of items such as economic situation, number of costumers, release and offer excellent movies and so forth. What if the store lose its costumers after decrease expenses? Or maybe society face a terrible economic recession, which have deleterious effects on the store. It is also important to say that the author does not mention in what ways the expenses need to be decreased or to the extent the expenses should reduce. Perhaps increasing expenses and advertising make a better result who knows?
The author also points out that increase the price will run the store into a huge problem due to the fact that movie store is well-known because of its low price. Although it might seems tenable at face, it has some defects. Due to the paucity of evidence, that would consolidate the premise the otherwise. One of the main, if not the only, problem with the premise is that being famous through low price could have bring negative impact in the long run. Indeed, there is possibility that low price does not guarantee making profits. Arguably, offering good movies with high price based on people's taste could be the best substitution owing to the fact that people will pay for their interests. Alongside that, what if the expenses of store rise significantly? In fact, being well-known through low price could not be good solution because of different expenses of movie store.
Finally, as set forth by the author the store should decline its working hours and reduce stocking DVDs released for more than five years. Nevertheless, the rationale behind this premise could be challenged owing to an inadequate evidence to support if eliminate old DVDs and reduction of working hours could terminate into high profits. One point that should not go unnoticed is that decreasing working hours will disperse costumers and encourage them to go other movie stores. In this case, losing customers will not resulted in profits. Moreover, there are vast majorities of people who are interested in old movies even released for more than five years. Stocking and reducing these DVDs may influence incomes negatively.
Having scrutinized the premises, a logical conclusion that can be drawn is that there is some evidence, having been ignored by the author while the presence of which could add to the logic of each premise.
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Grammar and spelling errors:
Line 3, column 289, Rule ID: DID_BASEFORM[1]
Message: The verb 'could' requires the base form of the verb: 'result'
Suggestion: result
...e to support if diminish expenses could resulted in high profit. One point that should b...
^^^^^^^^
Line 3, column 339, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'considered'?
Suggestion: considered
...n high profit. One point that should be consider is that make profits depend on variety ...
^^^^^^^^
Line 7, column 520, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'result'
Suggestion: result
...In this case, losing customers will not resulted in profits. Moreover, there are vast ma...
^^^^^^^^
Transition Words or Phrases used:
also, finally, first, however, if, may, moreover, nevertheless, so, well, while, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 23.0 12.9520958084 178% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 22.0 13.6137724551 162% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2533.0 2260.96107784 112% => OK
No of words: 502.0 441.139720559 114% => OK
Chars per words: 5.04581673307 5.12650576532 98% => OK
Fourth root words length: 4.7334296765 4.56307096286 104% => OK
Word Length SD: 2.5393124988 2.78398813304 91% => OK
Unique words: 242.0 204.123752495 119% => OK
Unique words percentage: 0.482071713147 0.468620217663 103% => OK
syllable_count: 787.5 705.55239521 112% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Interrogative: 2.0 0.471057884232 425% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 47.6870800113 57.8364921388 82% => OK
Chars per sentence: 101.32 119.503703932 85% => OK
Words per sentence: 20.08 23.324526521 86% => OK
Discourse Markers: 3.88 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.171855253038 0.218282227539 79% => OK
Sentence topic coherence: 0.0513492909698 0.0743258471296 69% => OK
Sentence topic coherence SD: 0.0393931726409 0.0701772020484 56% => OK
Paragraph topic coherence: 0.0848120507394 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.0545031330017 0.0628817314937 87% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.