The memorandum mentions that due to the stores decline in profits, it should adopt the method of reducing its operational cost rather than increase its price. Here the author does not mention the reason for their decline in profits and instead of analyzing that he wants to adopt new ways to cut down on cost. Relying on one stores positive outcome wont guarantee the same in all the other stores. A more detailed and systematic way must be adopted to decide on a particular action.
It mentions that raising the rental prices would not be a viable way to improve profits. In this fast growing world of economy it would not be wise to assume that a cost of a item 5 years ago would be the same as that 5 years later. The store is well known for its special bargains but increasing the cost of its rentals just by a little wont affect its reputation as it is already well known among the customers. This would help a little in sufficing or making up for lost profit.
Next it is mentioned that their other store in downtown was closed at 6 pm rather than 9 pm and similar method should be adopted in all the other stores. It is not right to assume the outcome based on a particular store downtown. It might happen that the store might lose out on important customers who would have come after 6 pm and that way they would further lose out on more profit.It is also mentioned that reducing or eliminating movies that are 5 years or old would save operational cost. This may have benefited them in the short run but by reducing the wide range of movies it may further lose out on more customers that would be interested in renting old movies. Thus adopting this method may cause more loss in the long run.
The author needs to make a more through and detailed analysis on how to proceed ahead and the statements stated by him are not sufficient to follow that particular course of action.
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Grammar and spelling errors:
Line 4, column 174, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ld not be wise to assume that a cost of a item 5 years ago would be the same as t...
^
Line 7, column 387, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...y would further lose out on more profit.It is also mentioned that reducing or elim...
^^
Line 7, column 387, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...y would further lose out on more profit.It is also mentioned that reducing or elim...
^^
Discourse Markers used:
['also', 'but', 'may', 'so', 'thus', 'well']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.184573002755 0.25644967241 72% => OK
Verbs: 0.181818181818 0.15541462614 117% => OK
Adjectives: 0.101928374656 0.0836205057962 122% => OK
Adverbs: 0.0578512396694 0.0520304965353 111% => OK
Pronouns: 0.0523415977961 0.0272364105082 192% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.126721763085 0.125424944231 101% => OK
Participles: 0.068870523416 0.0416121511921 166% => OK
Conjunctions: 2.33430101388 2.79052419416 84% => OK
Infinitives: 0.0275482093664 0.026700313972 103% => OK
Particles: 0.0137741046832 0.001811407834 760% => OK
Determiners: 0.099173553719 0.113004496875 88% => OK
Modal_auxiliary: 0.0440771349862 0.0255425247493 173% => OK
WH_determiners: 0.0137741046832 0.0127820249294 108% => OK
Vocabulary words and sentences:
No of characters: 1898.0 2731.13054187 69% => OK
No of words: 348.0 446.07635468 78% => More content wanted.
Chars per words: 5.45402298851 6.12365571057 89% => OK
Fourth root words length: 4.31911543099 4.57801047555 94% => OK
words length more than 5 chars: 0.287356321839 0.378187486979 76% => OK
words length more than 6 chars: 0.198275862069 0.287650121315 69% => OK
words length more than 7 chars: 0.114942528736 0.208842608468 55% => OK
words length more than 8 chars: 0.0718390804598 0.135150697306 53% => OK
Word Length SD: 2.33430101388 2.79052419416 84% => OK
Unique words: 169.0 207.018472906 82% => More unique words wanted.
Unique words percentage: 0.485632183908 0.469332199767 103% => OK
Word variations: 50.2846902091 52.1807786196 96% => OK
How many sentences: 14.0 20.039408867 70% => OK
Sentence length: 24.8571428571 23.2022227129 107% => OK
Sentence length SD: 56.3785040089 57.7814097925 98% => OK
Chars per sentence: 135.571428571 141.986410481 95% => OK
Words per sentence: 24.8571428571 23.2022227129 107% => OK
Discourse Markers: 0.428571428571 0.724660767414 59% => OK
Paragraphs: 4.0 5.14285714286 78% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 44.684729064 51.9672348444 86% => OK
Elegance: 1.30188679245 1.8405768891 71% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277225672894 0.441005458295 63% => OK
Sentence sentence coherence: 0.148506176023 0.135418324435 110% => OK
Sentence sentence coherence SD: 0.100737125853 0.0829849096947 121% => OK
Sentence paragraph coherence: 0.553120192584 0.58762219726 94% => OK
Sentence paragraph coherence SD: 0.186946018365 0.147661913831 127% => OK
Sentence topic coherence: 0.129282552884 0.193483328276 67% => OK
Sentence topic coherence SD: 0.0661204548486 0.0970749176394 68% => OK
Paragraph paragraph coherence: 0.315898840461 0.42659136922 74% => OK
Paragraph paragraph coherence SD: 0.0767722118018 0.0774707102158 99% => OK
Paragraph topic coherence: 0.196709265872 0.312017818177 63% => OK
Paragraph topic coherence SD: 0.0642690029138 0.0698173142475 92% => OK
Task Achievement:
Sentences with positive sentiment : 6.0 8.33743842365 72% => OK
Sentences with negative sentiment : 3.0 6.87684729064 44% => OK
Sentences with neutral sentiment: 5.0 4.82512315271 104% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 10.0 14.657635468 68% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.