The arguments claims that Lamfonz Pet stores have to share their advertisments in Exotic Pets magazine in order to raise their sales like Fish Emporium firm which has an annual increase in its sales because of these advertisments. Stated in this way the argument fails to mention several key factors, on the basis of which it could be evaluated. The argument's conclusion is based on presumption for which there is no conclusive evidence. As a result, the argument is weak, unpersuasive and riddled with errors.
First, the argument readily assumes that using Exotic Pets magazine will enhance the sales in the stores. This statement is stretch and not substantiated any way. The author does not demonstrate any other conditions that help Fish Emporium company to increase their sales such as the price of pets, the types and quality of products. The argument could have been much clearer if it explicitly stated the other factors that helped Fish Emporium to make more sales other than the advertisments.
Second, the argument claims that the company should placing their products in magazines without thinking of other solutions such as television or social media because it may have an enormous impact in their sales. This is again a very weak and unsupported claim as the argument does not demonstrate any correlation between magazies and sales. If the argument had been provided statistical evidence from the customers abou how or why they bought from the other company, or if the magazines have any relationship with sales then it would have been alot more convincing.
Fianlly, the author did not provide any information about the cost of placing the advertisments on magazines becasue it may cost alot and outside the power of the company. On top of that, it may another way to market the products in low cost instead of magazines.
In conclusion, the argument is flawed for the reasons mentiond above, thus unconvincing. It could be considerably strengthened if the author clearly mentioned all the relevant facts about magazines and its significant role in enhancing sales. It is necessary to have a complete knowledge of all contributing factors in order to evaluate the merits of a specific situation.
- The following is a memo from the marketing director of Lamfonz Pet Stores which operates thirty pet stores worldwide Five years ago our competitor Fish Emporium started advertising in Exotic Pets Monthly magazine Their sales overall have seen a steady inc 68
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e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 8 2
No. of Sentences: 16 15
No. of Words: 364 350
No. of Characters: 1819 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.368 4.7
Average Word Length: 4.997 4.6
Word Length SD: 2.738 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.75 21.0
Sentence Length SD: 8.729 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.344 0.35
Sentence-Para Coherence: 0.585 0.50
Sentence-Sentence Coherence: 0.081 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 15, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'claim'.
Suggestion: claim
The arguments claims that Lamfonz Pet stores have to share t...
^^^^^^
Line 1, column 351, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'arguments'' or 'argument's'?
Suggestion: arguments'; argument's
...sis of which it could be evaluated. The arguments conclusion is based on presumption for ...
^^^^^^^^^
Transition Words or Phrases used:
but, first, if, may, second, so, then, thus, in conclusion, such as, as a result, on top of that
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1861.0 2260.96107784 82% => OK
No of words: 364.0 441.139720559 83% => More content wanted.
Chars per words: 5.11263736264 5.12650576532 100% => OK
Fourth root words length: 4.36792674256 4.56307096286 96% => OK
Word Length SD: 2.80368819448 2.78398813304 101% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.508241758242 0.468620217663 108% => OK
syllable_count: 587.7 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 52.4719791293 57.8364921388 91% => OK
Chars per sentence: 116.3125 119.503703932 97% => OK
Words per sentence: 22.75 23.324526521 98% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.204182571118 0.218282227539 94% => OK
Sentence topic coherence: 0.061268441827 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0895844703503 0.0701772020484 128% => OK
Paragraph topic coherence: 0.10800880967 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.0784080452442 0.0628817314937 125% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.81 8.32208582834 106% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.