'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Here a business manager of a television station has recommended some steps to generate more viewership and retain the revenue that it fears losing, by negating the new changes that were made in the nature of news broadcast and to switch back to the old broadcasting of the weather and local news for their late night program Though the reasons mentioned by the manager looks valid and it does have some unwarranted assumptions that needs to be probed further before the managing committee makes the decision
One of the reason claimed by the manager is the complaints received by the station from the viewers on the coverage of the weather and local news. Any change to the routine is always an unwelcome one. We humans need time to adapt to the new changes. Could this be the case here as well? If the station had been broadcasting the weather and local news for years now and suddenly decided to switch the nature of the news, then this would be definitely a drastic change for its old viewers who are still trying to adapt to the new change in broadcasting the news. Agreed that the complaints were raised but what exactly were the viewer's query or complaints - were they unhappy with the quality of national news being broadcasted? Were they simply enquiring on the new timings of the local and the weather news? Since we do not know the nature of the complaints that were raised, a definite conclusion cannot be made on this one basis
In any decision making situation especially when dealing with revenue, what matters the most are the numbers (statistics!). Have the complaints increased against the total viewership? are complaints raised by new and genuine viewers or the complainst are from the notorious viewers who like spamming the service providers?
As per the local businesses are concerned, the managing team needs to evaluate the factors that led to the cancellation of the contract. The factors can be numerous - it is possible that they did not receive the safistactory results in the previous campaigns and hence decided to discontinue with the contract. This shift in the late night news program was not earlier mentioned to them and being a local business it makes sense to run a advertising campaign while the local news and weather is broadcasted. The cancellation of the contract could be the failure of the station to provide them with any alternative prime time slot for the advertisment.
The manager's one of the main agenda is to increase the viewership this can done by implementing various other factors that can set them apart from their counterparts. For example having a talk show woth the local successful businessmen, joint discussion between the mayor and the community.
Since statement provided by the manager has so many unwarranted assumption, it would be foolhardy to take the decision before evaluating each of the concerns raised above.
- A nation should require all of its students to study the same national curriculum until they enter college. 83
- 'The following is a memorandum from the business manager of a television station.“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of 42
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 487 350
No. of Characters: 2361 1500
No. of Different Words: 230 200
Fourth Root of Number of Words: 4.698 4.7
Average Word Length: 4.848 4.6
Word Length SD: 2.629 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 133 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.056 21.0
Sentence Length SD: 17.248 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 508, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he managing committee makes the decision One of the reason claimed by the manager...
^^^^^^^
Line 5, column 627, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...s were raised but what exactly were the viewers query or complaints - were they unhappy...
^^^^^^^
Line 5, column 931, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...clusion cannot be made on this one basis In any decision making situation especia...
^^^^^^^
Line 9, column 183, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Are
...increased against the total viewership? are complaints raised by new and genuine vi...
^^^
Line 13, column 437, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... a local business it makes sense to run a advertising campaign while the local ne...
^
Line 17, column 76, Rule ID: PRP_PAST_PART[3]
Message: Did you mean 'do' or 'be done'?
Suggestion: do; be done
... is to increase the viewership this can done by implementing various other factors t...
^^^^
Transition Words or Phrases used:
but, hence, if, look, may, so, still, then, well, while, apart from, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2416.0 2260.96107784 107% => OK
No of words: 487.0 441.139720559 110% => OK
Chars per words: 4.96098562628 5.12650576532 97% => OK
Fourth root words length: 4.69766713281 4.56307096286 103% => OK
Word Length SD: 2.69585813898 2.78398813304 97% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.4681724846 0.468620217663 100% => OK
syllable_count: 738.0 705.55239521 105% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 139.30087424 57.8364921388 241% => The lengths of sentences changed so frequently.
Chars per sentence: 142.117647059 119.503703932 119% => OK
Words per sentence: 28.6470588235 23.324526521 123% => OK
Discourse Markers: 4.70588235294 5.70786347227 82% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.286572140143 0.218282227539 131% => OK
Sentence topic coherence: 0.0866173702406 0.0743258471296 117% => OK
Sentence topic coherence SD: 0.0880996717556 0.0701772020484 126% => OK
Paragraph topic coherence: 0.125661203946 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0871968317813 0.0628817314937 139% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.08 12.5979740519 96% => OK
dale_chall_readability_score: 8.46 8.32208582834 102% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 54.0 12.3882235529 436% => Linsear_write_formula is high.
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.