'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
A memorandum from the business manager of a news station has recommended to increase the time alotted to converage of weather and local news in the channel's late night new porgram, to attract more viewers and to buck the loss of adveritising revenues. this was decided because the station has recieved complaints from viewers regarding the weather and local news coverage. also, local businesses have cancelled their advertising contracts with the station. However, before this recommendation can be properly evaluated, three assumptions must be taken care off.
viewers have complained about the coverage of local news and weather. But does that imply that viewers are critical of the duration of coverage? The manager has assumed that viewers do not want to watch the increased duration of national news. For example, the viewers might love to watch the national news. After all, the political drama happening on the national level may attract more viewers. More evidence needs to be gathered on the likeability of the national news. Another reason might be the fact that viewers are complaining about the quality of the weather coverage. they might want more time dedicated to local weather instead of weather from elsewhere. they might not like the stories selected for the local news. The station might need to hire better reporters, to bring better quality stories to the viewers. if any of the above examples are true, the original arguments would not hold water.
Secondly, local businesses pulling out their advertisement contracts does not automatically lead to loss of advertisement revenue as implied by the business manager. For instance the vancant ad slots might have been taken up by bigger national companies with much more spending power. there is no evidence put forth by the manager ot suggest that advertisement based income has reduced. The bigger companies are also often willing to pay more for shorter time slots, allowing the TV channel to accomodate more ads during a break in the programme. these cases also further weeken the managers argument.
Another assumption that was made without any valid evidence, is that local companies have pulled out because of the change in the late-night news programme's format. there is a possibility that these companies cancelled simply beacuse lack of expected gains from the adverts. Every advertisement is judged by the amount of leads in converts. In other words, how many people responded to that ad by buying the advertisers product of services. these companies may have decided to run advertisemets on different platforms based on their market research. Maybe the ad expenses were not justifiable to them. if this example holds merit, then the concusion drawn from the original argument is flawed.
In conclusion the argument as it's made ow holds flawed due to its reliance on evidence which does not exist. if the author provides more evidence of the assumptions presented above, then t
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 479 350
No. of Characters: 2437 1500
No. of Different Words: 234 200
Fourth Root of Number of Words: 4.678 4.7
Average Word Length: 5.088 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 173 100
No. of Words greater than 6 chars: 152 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.611 21.0
Sentence Length SD: 15.582 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.55 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 253, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...buck the loss of adveritising revenues. this was decided because the station has rec...
^^^^
Line 1, column 374, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ng the weather and local news coverage. also, local businesses have cancelled their ...
^^^^
Line 7, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Viewers
...mptions must be taken care off. viewers have complained about the coverage of l...
^^^^^^^
Line 7, column 579, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ut the quality of the weather coverage. they might want more time dedicated to local...
^^^^
Line 7, column 667, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ther instead of weather from elsewhere. they might not like the stories selected for...
^^^^
Line 7, column 825, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... better quality stories to the viewers. if any of the above examples are true, the...
^^
Line 13, column 286, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...ompanies with much more spending power. there is no evidence put forth by the manager...
^^^^^
Line 13, column 335, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (ot) must be used with a third-person verb: 'suggests'.
Suggestion: suggests
...no evidence put forth by the manager ot suggest that advertisement based income has red...
^^^^^^^
Line 13, column 548, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: These
...re ads during a break in the programme. these cases also further weeken the managers ...
^^^^^
Line 13, column 584, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...me. these cases also further weeken the managers argument. Another assumption th...
^^^^^^^^
Line 19, column 166, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
... the late-night news programmes format. there is a possibility that these companies c...
^^^^^
Line 19, column 409, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'advertisers'' or 'advertiser's'?
Suggestion: advertisers'; advertiser's
...ople responded to that ad by buying the advertisers product of services. these companies ma...
^^^^^^^^^^^
Line 19, column 442, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: These
...ng the advertisers product of services. these companies may have decided to run adver...
^^^^^
Line 19, column 603, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... expenses were not justifiable to them. if this example holds merit, then the conc...
^^
Line 25, column 110, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...iance on evidence which does not exist. if the author provides more evidence of th...
^^
Transition Words or Phrases used:
also, but, however, if, may, regarding, second, secondly, so, then, after all, for example, for instance, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2512.0 2260.96107784 111% => OK
No of words: 479.0 441.139720559 109% => OK
Chars per words: 5.24425887265 5.12650576532 102% => OK
Fourth root words length: 4.67825486995 4.56307096286 103% => OK
Word Length SD: 2.68114218408 2.78398813304 96% => OK
Unique words: 242.0 204.123752495 119% => OK
Unique words percentage: 0.505219206681 0.468620217663 108% => OK
syllable_count: 789.3 705.55239521 112% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.6637556381 57.8364921388 70% => OK
Chars per sentence: 86.6206896552 119.503703932 72% => OK
Words per sentence: 16.5172413793 23.324526521 71% => OK
Discourse Markers: 4.65517241379 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.271195449819 0.218282227539 124% => OK
Sentence topic coherence: 0.0686036741835 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0848385945882 0.0701772020484 121% => OK
Paragraph topic coherence: 0.141330194115 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.11701280263 0.0628817314937 186% => OK
Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 118.0 98.500998004 120% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.