The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
According to the argument, the manager concluded that they should restore the time devoted to weather and local news to its previous level in order to attract more viewer. The manager had come to this conclusion based on the viewers complaints and the cancelling of the advertising contracts. The argument seems convincing at the first sight. However, the argument is based on several unfounded assumptions. A stand can be taken only after careful examination of the questions to be answered by the argument.
First of all , the manager referred to the recent complaints from the viewers were concerned with the coverage of the weather and local news. The manager did not provide more information about the amount of the complaints. Maybe there are only small number of viewers who complaint or only people from a specific group are not satisfied with new program. For example, it is possible that only old viewers have the most complaint whereas the major viewers of the TV station are young people. If this is a case, the persuasiveness of the argument are weaken.
Moreover, the manager make the conclusion based on the cancellation of the advertising contract but did not mention the reason of that act. It is possible that the main reason that the businesses cancel their contracts is that the quality of the programs dropped. Or maybe they cancelled their contracts because of the shift in the focus group of the viewers. For instance, it is possible that the viewers of the weather and local news were mainly the old people and because of the changing in the program TV station have more focus on their young viewers. So the businesses who focused on the old viewers cancelled their contracts and other businesses keep their contracts.
Finally, it is possible that the main reason of losing viewers is the quality of the national news. Maybe people really enjoy in watching national news but because of the lower quality compare with local news they are reluctant to view new program. Or even it is possible that there are new TV station which provide better programs about national news and viewers prefer to watch the other TV channel . So we need more information to fully evaluate the argument.
To sum it up, the argument is considerably flawed due to its reliance on several weak assumption. we need more information about the number of the complaints, the quality of the programs and the focus group of the program to be able to fully evaluate the statement.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 421 350
No. of Characters: 2016 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.53 4.7
Average Word Length: 4.789 4.6
Word Length SD: 2.525 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.05 21.0
Sentence Length SD: 9.135 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.364 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.137 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 13, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...nswered by the argument. First of all , the manager referred to the recent comp...
^^
Line 3, column 550, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'weakened'.
Suggestion: weakened
... the persuasiveness of the argument are weaken. Moreover, the manager make the conc...
^^^^^^
Line 7, column 401, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ers prefer to watch the other TV channel . So we need more information to fully ev...
^^
Line 9, column 99, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
...ts reliance on several weak assumption. we need more information about the number ...
^^
Transition Words or Phrases used:
but, finally, first, however, if, may, moreover, really, so, whereas, for example, for instance, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2063.0 2260.96107784 91% => OK
No of words: 421.0 441.139720559 95% => OK
Chars per words: 4.90023752969 5.12650576532 96% => OK
Fourth root words length: 4.52971130743 4.56307096286 99% => OK
Word Length SD: 2.60526315715 2.78398813304 94% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.401425178147 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 633.6 705.55239521 90% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 38.976764984 57.8364921388 67% => OK
Chars per sentence: 98.2380952381 119.503703932 82% => OK
Words per sentence: 20.0476190476 23.324526521 86% => OK
Discourse Markers: 5.19047619048 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 15.0 6.88822355289 218% => Less negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202899377496 0.218282227539 93% => OK
Sentence topic coherence: 0.0606937118747 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0655033253343 0.0701772020484 93% => OK
Paragraph topic coherence: 0.112091200051 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.052464292982 0.0628817314937 83% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.14 12.5979740519 88% => OK
dale_chall_readability_score: 7.4 8.32208582834 89% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.