The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In a memo from the business manager of a television station, it was recommended that the late-night news program should allocate more time for weather and local news, and less time for national news. It's on the assumption that local companies were unhappy with late-night advertisement due to lesser weather news time, complaints from the public over broadcast time of weather news and more people will tune in to watch weather forecasts than national news. However, the proposition to increase weather news time can be deemed viable only after providing evidence to the below assumptions.
Firstly, local companies are bailing out from advertisement due to lack of weather news may not be completely true. What if the companies are suffering huge losses and to cut expenses, they are stopping advertisements? In this scenario, the companies may never return to advertisement irrespective of the news type. What if the companies aren't affected by the type of news, rather the quality of news projected? One cannot conclude that the local companies are gonna return to advertisement by increasing weather time. There needs to be evidence that the companies have cancelled the contracts due to lesser weather news. The television station should therefore contact and discuss the reasons for cancelling the contracts with the local companies before taking the next plan of action.
Secondly, it's assumed that the complaints from the public with respect to weather and local news is only on the air time. What if the complaints are on the quality of news being projected? What if people are not satisfied with the way weather news is being broadcasted and need a complete make over? In that case, increasing the air time of weather news will only add to the complaints of the public. One cannot attribute complaints to a particular factor without carefully going through each complaint. It's necessary to have a statistical data covering different issues, and if the number of people complaining over the lesser air time of weather news is high, then the recommendation can be deemed valid.
Thirdly, the goal of attracting more users just by increasing weather and local news time may not be achievable. What if people are acquainted with watching national news at night and scrape through the weather news? It would be a big change for the viewers and may result in them not watching the news channel anymore. What if, the weather news time is increased but the quality is not attributed? which may result in many dissatisfied viewers. If there's a request from the viewers to have more of weather and local news time than national news, then the same can be incorporated. Assuming people would like more of weather news and lead to increased viewers may result in losing the current viewers and would be catastrophic.
To conclude, the recommendation is based on a number of afore mentioned unwarranted assumptions. Relevant data and evidences are to be carefully collected and analysed before concluding on increasing the weather news air time. Until then, the argument shall remain flawed.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 509 350
No. of Characters: 2538 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.75 4.7
Average Word Length: 4.986 4.6
Word Length SD: 2.732 2.4
No. of Words greater than 5 chars: 181 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.36 21.0
Sentence Length SD: 7.177 7.5
Use of Discourse Markers (%): 0.68 0.12
Sentence-Text Coherence: 0.368 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 339, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...of the news type. What if the companies arent affected by the type of news, rather th...
^^^^^
Line 7, column 400, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Which
...ased but the quality is not attributed? which may result in many dissatisfied viewers...
^^^^^
Line 7, column 400, Rule ID: SENTENCE_FRAGMENT[1]
Message: “which” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ased but the quality is not attributed? which may result in many dissatisfied viewers...
^^^^^
Line 7, column 450, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...result in many dissatisfied viewers. If theres a request from the viewers to have more...
^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, may, second, secondly, so, then, therefore, third, thirdly, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2597.0 2260.96107784 115% => OK
No of words: 508.0 441.139720559 115% => OK
Chars per words: 5.11220472441 5.12650576532 100% => OK
Fourth root words length: 4.74751043592 4.56307096286 104% => OK
Word Length SD: 2.79140452262 2.78398813304 100% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.411417322835 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 800.1 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.7870844299 57.8364921388 79% => OK
Chars per sentence: 99.8846153846 119.503703932 84% => OK
Words per sentence: 19.5384615385 23.324526521 84% => OK
Discourse Markers: 4.19230769231 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.45993715192 0.218282227539 211% => OK
Sentence topic coherence: 0.157919287133 0.0743258471296 212% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.126072696413 0.0701772020484 180% => OK
Paragraph topic coherence: 0.295559584039 0.128457276422 230% => OK
Paragraph topic coherence SD: 0.141449710795 0.0628817314937 225% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 7.75 8.32208582834 93% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.