The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The manager of the television station concludes that expanding coverage of local and weather news increases viewers as well as revenues to be collected from advertisers. He comes to this conclusion based on the complaints received from the subscribers and decrease in promotion contracts. The author's assertion might be true, but following three explanations must be substantiated in order to determine the credibility of the argument.
First of all, the author assumes that the complaints received from viewers are of the less time to local and weather news. It is possible that these negative responses from the customers be due to more unverified news. The weather forecast of the channel have had very low probability of getting its prediction correct which aggravated the people dependent on it while going outdoors. Also, the local news is so surficial without any proper proofs and research which is reverted on the next news show, after another fact comes into light. These wavering and perfunctory process have caused people to lose their dependence on the news broadcasted by the channel. If any of these are true, then the argument does not hold water.
Secondly, the manager assumes that decline in local advertising contracts be due to less time in native news. It might be that the overall effectiveness of the television channel has waned and the promotion is less likely to cover a larger target people. Further, the price and benefits from the advertisement are not homogeneous causing to decrease the interest of promoters. Also, it might be possible that local products have reached their target of being known to people and more marketing is not further required reducing the advertisement from the companies. If any of these scenarios have merit, then the conclusion of the argument is significantly weakened.
Finally, the author assumes that increase in local and weather news increases the number of its followers and consequently budgets collected from advertisement. Perhaps this might confine the scope of the news to rather smaller areas and the decrease in viewers from other areas be comparatively higher than the increase in local supporters. Moreover, this new format might make the programs of the channel more tedious and uninteresting having negative impact on costumers and ultimately the promoters. If these cases are true, then the persuasiveness of the argument is hindered.
Thus, in conclusion, the argument, as it stands now, is considerably flawed due to its reliance on unwarranted assumptions. If the manager is able to provide evidence to these three explanations (perhaps based on systematic study approach), then the viability of the argument can be fully evaluated.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 5 2
No. of Sentences: 20 15
No. of Words: 433 350
No. of Characters: 2240 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.562 4.7
Average Word Length: 5.173 4.6
Word Length SD: 2.859 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 101 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.65 21.0
Sentence Length SD: 5.16 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.324 0.50
Sentence-Sentence Coherence: 0.065 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 294, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...nd decrease in promotion contracts. The authors assertion might be true, but following ...
^^^^^^^
Transition Words or Phrases used:
also, but, consequently, finally, first, if, moreover, second, secondly, so, then, thus, well, while, in conclusion, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2288.0 2260.96107784 101% => OK
No of words: 433.0 441.139720559 98% => OK
Chars per words: 5.28406466513 5.12650576532 103% => OK
Fourth root words length: 4.56165014514 4.56307096286 100% => OK
Word Length SD: 2.91945177976 2.78398813304 105% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.478060046189 0.468620217663 102% => OK
syllable_count: 718.2 705.55239521 102% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 33.8548002505 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 114.4 119.503703932 96% => OK
Words per sentence: 21.65 23.324526521 93% => OK
Discourse Markers: 7.05 5.70786347227 124% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264038644512 0.218282227539 121% => OK
Sentence topic coherence: 0.0864183359287 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.0915162603684 0.0701772020484 130% => OK
Paragraph topic coherence: 0.151256007886 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0757628941825 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.34 12.5979740519 106% => OK
dale_chall_readability_score: 8.91 8.32208582834 107% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.