The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain

Essay topics:

'The following is a memorandum from the business manager of a television station.

“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”

Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

The reason why restoring the time devoted to weather and local news to its former level is a bad decision is because it based on the assumptions written by the business managed of the television station and there are many loopholes which can prove all his points invalid.

The first and foremost point which would make his argument invalid is, he based his assumption on the fact that local business have cancelled their contracts with the channel since they changed their schedule. There are various reasons why the shops might have cancelled their contract with the chanel like there might have been a rise in expenses due to inflation in the country and in order to cut down on costs, these small local shops might have decided that chanelling their advertisement cost somewhere else would be more beneficial for the business. Another reason why they might have cancelled their contracts could be because the chanel was charging a high price for their ads and the shops found a better chanel or cheaper source of advertisement than the chanel in consideration. It is also possible there might have been some feud between the chanel and the local shops regarding the advertisement standard which would have led all the local shops to cancel their contracts.

The second reason that would weaken the authors points is that he mentions that all the complaints that they received from the viewers were.... This statement does not prove that the complaints were about the change in the schedule. The viewers might have been complaining about the inadequacy of the chanel in the coverage of weather and local news. It could be that the content they were showing on their chanel might have not been up to the mark and the viewers wanted something more from the chanel.

It is common knowledge that people like to follow a schedule in their life and when this schedule is disrupted, it makes their lives somewhat uncomfortable. Thus when the chanel decided to change its schedule, the regular viewers of the chanel who watched national news on the chanel everyday where taken aback which the weather and local news coverage. And since they were habituated in watching national news, they found it unsetteling and wanted to go back to the old schedule and hence they complained. But over the course of one year they would become habituated to this new scedule and thus changing back to the national news would cause the same problem again.

Thus, the above mentioned points weaken the authors argument and thus prove that changing from weather and local news to national news would be meaningless.

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Average: 6.8 (2 votes)
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Comments

Grammar and spelling errors:
Line 3, column 940, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ertisement standard which would have led all the local shops to cancel their cont...
^^
Line 7, column 158, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...kes their lives somewhat uncomfortable. Thus when the chanel decided to change its s...
^^^^
Line 7, column 285, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: every day
...who watched national news on the chanel everyday where taken aback which the weather and...
^^^^^^^^
Line 9, column 45, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
..., the above mentioned points weaken the authors argument and thus prove that changing f...
^^^^^^^

Transition Words or Phrases used:
also, but, first, hence, if, regarding, second, so, thus

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 10.0 16.3942115768 61% => OK

Performance on vocabulary words:
No of characters: 2164.0 2260.96107784 96% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 4.91818181818 5.12650576532 96% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.40730637164 2.78398813304 86% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.440909090909 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 649.8 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 63.6423761406 57.8364921388 110% => OK
Chars per sentence: 154.571428571 119.503703932 129% => OK
Words per sentence: 31.4285714286 23.324526521 135% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.177018797762 0.218282227539 81% => OK
Sentence topic coherence: 0.0777627412601 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.0744632193534 0.0701772020484 106% => OK
Paragraph topic coherence: 0.140240680354 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.0772439699648 0.0628817314937 123% => OK

Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 48.47 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.85 12.5979740519 94% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 17.0 12.3882235529 137% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 8 2
No. of Sentences: 13 15
No. of Words: 440 350
No. of Characters: 2125 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 4.83 4.6
Word Length SD: 2.346 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.846 21.0
Sentence Length SD: 10.106 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.411 0.35
Sentence-Para Coherence: 0.671 0.50
Sentence-Sentence Coherence: 0.185 0.07
Number of Paragraphs: 5 5