'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
In the given memorandum the business manager of televison station presents an optimistic idea based on current observations. As per given scenario over the past years the company increased national news in late night program instead of weather and local news. the manager observed that the compliants recieved by viewers have demand for weather and local news. Also the advertising companies canceled their advertisies contracts with company for late night show. Therefore, manage concludes that in order to attract more viewers of their late night program and to decrease the lose of advertising revenue, they should restore the time devoted to weather and local news in late night program. But the presented observations are not enough to satisfy the manage's idea.
The first thing in presented statements is about the compliants recievd from the viewers of late night program. But there is no mention about actually there are how many viwers of late night program and from them how many compliants has recieved. Without any statistical data about viwers how can manager assumes all theb viewrs are not satisfied with the late night national news. It may be possible that out of total viwers only small percent viwers does not like late night national news and send bad feedback to televison station. without doing the survey of national news demand any conclusion should not be guessed. Apart from tha, it can a stratergy of other news channel which wants to decrease the national news from this channel and therefore it sent negative feedbacks about latenight national news.
The another point is about the decrease of advertising contracts to the late night advertisers. There may be several reasons behind this issue. It may be possible that the advertising company found that there are less number of viewers at night and for that they have stopped advertising at night. theere may be other possibilities about the price of advertise on given channel. If the manager demands high price for advertise on channel then televison company might be stooped his advertising on channel. It may be possible that the channel has less popular among general people and people don't like to watch it. therefore, advertising companies have stopped advertising. Therefore, there may be several reasons for this. By changing late night show to weather and local news seems less effective to increase advertising contracts.
The another and fianl point is about to attract the customers by changing the latenight program from national news to local and weather news. But there is no statistical evidence about the demand of weather and local news program. It may be possible that the channel is famous in ther states of country and the viewers of other state like to watch the national news at night. Thre may be other channels which are specifically famous for weather news therefore, people may not like to watch weather news on this channel.
Finally, there are less evidences which supports the manager's idea to attract the customers and gain advertising contracts. If the manager has some specific statistical data and evidences then we can think about this idea. But current presented scenario, the given assumptions and observations make the conclusion weak.
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- not exactly
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 531 350
No. of Characters: 2687 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.8 4.7
Average Word Length: 5.06 4.6
Word Length SD: 2.521 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 165 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.125 21.0
Sentence Length SD: 9.619 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.538 0.50
Sentence-Sentence Coherence: 0.152 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 261, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...gram instead of weather and local news. the manager observed that the compliants re...
^^^
Line 1, column 362, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...have demand for weather and local news. Also the advertising companies canceled thei...
^^^^
Line 1, column 574, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...heir late night program and to decrease the lose of advertising revenue, they should res...
^^^^^^^^
Line 3, column 536, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Without
...send bad feedback to televison station. without doing the survey of national news deman...
^^^^^^^
Line 5, column 299, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Theere
...they have stopped advertising at night. theere may be other possibilities about the pr...
^^^^^^
Line 5, column 592, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...popular among general people and people dont like to watch it. therefore, advertisin...
^^^^
Line 9, column 20, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun evidences is countable.
Suggestion: fewer
... on this channel. Finally, there are less evidences which supports the managers i...
^^^^
Line 9, column 54, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...e are less evidences which supports the managers idea to attract the customers and gain ...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, if, may, so, then, therefore, apart from
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2739.0 2260.96107784 121% => OK
No of words: 530.0 441.139720559 120% => OK
Chars per words: 5.1679245283 5.12650576532 101% => OK
Fourth root words length: 4.79809637944 4.56307096286 105% => OK
Word Length SD: 2.56223983649 2.78398813304 92% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.381132075472 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 842.4 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.1210021104 57.8364921388 68% => OK
Chars per sentence: 97.8214285714 119.503703932 82% => OK
Words per sentence: 18.9285714286 23.324526521 81% => OK
Discourse Markers: 2.75 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.328247110392 0.218282227539 150% => OK
Sentence topic coherence: 0.102638525082 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.0917183908393 0.0701772020484 131% => OK
Paragraph topic coherence: 0.197936592362 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.112611791352 0.0628817314937 179% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 7.18 8.32208582834 86% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.