The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just
canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time
devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
This prompt talks about how a televison station's business manager explains the changes occured due to a shift in the time allocation of national news and the local and weather news. Unfortunately, the manager misses out on a few evidences which may help to understand and evaluate the arguement better.
Firstly, the manager talks about complaints from the viewers of the television station. Here, he/she says that "most" of these are majorly about the weather and local news, but mentions no statistics. It may be possible that the complaints werent about the decreased time but rather on other factors like incorrect information or maybe that the news provided them was plagiarised. The manager should give more clarity on this to be able to undertsand the depth of the situation better.
Secondly, the manager assumes that the audience lost is because of the change mentioned but he/she doesn't take into account any other factors. For example, maybe this year the charges for the television cable were increased by a particular provider so many people lowered the overall usage of the television. It may also be possible that maybe the advertisements took up much of the late-night news program's part that the viewers got irritated and chose not to watch the show. Therefore, the business head should take into account the other factors before coming to a conclusion.
Lastly, acroding to this memorandum, it has been presumed that the advertising contracts were lost because of the changed timings but any other factors haven't been considered. For instance, it may be possible that the other television channels decreased their contract pricing which led these local businesses to create contracts with those stations and leave this particularly mentioned TV station. Furthermore, maybe the businesses have gained more than enough customers for now and they cannot cater to any more customers' needs, hence they chose to canel the contracts and pause advertising for now. So, I feel the memorandum should give more insights on this particular point.
In conclusion, the memorandum addresses an important problem but lacks evidence and is quite vague. If the manager is able to provide with more evidence about the aforementioned points, it will help to make the managers point stronger and impactful.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-26 | seoul_milk | 66 | view |
| 2023-09-09 | gre_test | 63 | view |
| 2023-08-22 | Ataraxia-m | 66 | view |
| 2023-08-10 | DCAD123 | 50 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 376 350
No. of Characters: 1895 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.403 4.7
Average Word Length: 5.04 4.6
Word Length SD: 2.658 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.5 21.0
Sentence Length SD: 6.837 7.5
Use of Discourse Markers (%): 0.875 0.12
Sentence-Text Coherence: 0.331 0.35
Sentence-Para Coherence: 0.578 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 251, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: weren't
... It may be possible that the complaints werent about the decreased time but rather on ...
^^^^^^
Line 5, column 100, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ause of the change mentioned but he/she doesnt take into account any other factors. Fo...
^^^^^^
Line 7, column 153, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...e changed timings but any other factors havent been considered. For instance, it may b...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, hence, if, lastly, may, second, secondly, so, therefore, for example, for instance, i feel, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1954.0 2260.96107784 86% => OK
No of words: 372.0 441.139720559 84% => More content wanted.
Chars per words: 5.25268817204 5.12650576532 102% => OK
Fourth root words length: 4.39173103935 4.56307096286 96% => OK
Word Length SD: 2.77355268917 2.78398813304 100% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.534946236559 0.468620217663 114% => OK
syllable_count: 608.4 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 42.0860353918 57.8364921388 73% => OK
Chars per sentence: 122.125 119.503703932 102% => OK
Words per sentence: 23.25 23.324526521 100% => OK
Discourse Markers: 9.0625 5.70786347227 159% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.266899133589 0.218282227539 122% => OK
Sentence topic coherence: 0.0830500654605 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0803169279023 0.0701772020484 114% => OK
Paragraph topic coherence: 0.151438823637 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0826748342214 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.47 12.5979740519 107% => OK
dale_chall_readability_score: 8.43 8.32208582834 101% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.