The following is a memorandum from the business manager of a television station
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific
evidence is needed to evaluate the argument and explain
how the evidence would weaken or strengthen the argument.
In the memorandum by the business manager of the television station, he recommends that more time should be devoted to weather and local news, in order to attract more users and avoid losing advertising revenue. He recommendation is based on the complains received on the weather and local news and the forgone advertising contracts. While the recommendation made sounds concrete it is however rife with assumptions and flaws. In order for us to conclude on the validity of the argument made, we require evidence on the assumptions made by the author.
First of all, the author says that over the past year they have devoted incresed time to national news and less time to weather and local news. It can be implied from here that there was a change in the kind of news being brodcasted during the previous year. This change could be due to the lower views in the last to last year where they might have been dovoting more time to local and weather news than national news. It would not be wise to conclude that devoting more time to local and whether news will increse the views wihtout having the evidence of the viewer count before the previous year where more time was dedicated to national news.
Secondly, the authour uses the phrase 'most complaints received'. While this phrase tends to indicate a considerable numberb are received, without evidence we are not sure on the total number of complains received by the station. For instance, if the total complains reveived by the station are 5 and of which 3 are on local and weather news, then such phrase may seem to deceive the reades as 3 is not an conclusive number.
Further, the author claims that most of the complaints are received on the local and wether news. However, there is no evidence indicating that the complaints are on the quantity, or in other words, time devoted on such news and not on the quality of the content being telecasted. It is possible that the content being showed is faulty or poor quality and so the complaints reveived are on the same. Wihtout evidence this conclusion cannot be made
Later, the author also mentions that the they have lost the advertising conracts. Here he is making the assumption that the contracts are lost due to the less time deovted on local and weather news. There could be many reasons for the local businesses to cancel the contract, like their own financial needs. It is also possible that since it is late-night show, where the audience are low as compared to day time shows, the local businesses have cancelled the contracts. This might not be directly related to the content being casted and even on facilitating more time devoted on local and weather news, the contractors may not change their opion.
Therefore, while it seems quite obvious that increase in the time devoted on local and weather news would favor the author position, it is not plausable for us to conclude on the recommendation wihtout further evidence on the same. We need more information and statistices on the number of views and kind of news being telecasted before the previous year, the kind of complaints received and the nature of such grievances. We may also not conclude on the reason for the cessasion of the advertising contracts wihout evidence. Thus the given recommendation is severly flawed.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-26 | seoul_milk | 66 | view |
| 2023-09-09 | gre_test | 63 | view |
| 2023-08-22 | Ataraxia-m | 66 | view |
| 2023-08-10 | DCAD123 | 50 | view |
| 2023-08-10 | yuktapradeep | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 26 2
No. of Sentences: 24 15
No. of Words: 569 350
No. of Characters: 2681 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.884 4.7
Average Word Length: 4.712 4.6
Word Length SD: 2.52 2.4
No. of Words greater than 5 chars: 173 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.708 21.0
Sentence Length SD: 9.659 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.563 0.50
Sentence-Sentence Coherence: 0.171 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 402, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... seem to deceive the reades as 3 is not an conclusive number. Further, the auth...
^^
Line 9, column 38, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'they'?
Suggestion: the; they
... Later, the author also mentions that the they have lost the advertising conracts. Her...
^^^^^^^^
Line 11, column 527, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... advertising contracts wihout evidence. Thus the given recommendation is severly fla...
^^^^
Transition Words or Phrases used:
also, first, however, if, may, second, secondly, so, then, therefore, thus, while, for instance, kind of, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2744.0 2260.96107784 121% => OK
No of words: 569.0 441.139720559 129% => OK
Chars per words: 4.82249560633 5.12650576532 94% => OK
Fourth root words length: 4.88402711743 4.56307096286 107% => OK
Word Length SD: 2.57446870073 2.78398813304 92% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.393673110721 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 858.6 705.55239521 122% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 48.4206520641 57.8364921388 84% => OK
Chars per sentence: 119.304347826 119.503703932 100% => OK
Words per sentence: 24.7391304348 23.324526521 106% => OK
Discourse Markers: 5.82608695652 5.70786347227 102% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.433444183275 0.218282227539 199% => OK
Sentence topic coherence: 0.132969478605 0.0743258471296 179% => OK
Sentence topic coherence SD: 0.11949187821 0.0701772020484 170% => OK
Paragraph topic coherence: 0.222686337689 0.128457276422 173% => OK
Paragraph topic coherence SD: 0.101383865253 0.0628817314937 161% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.74 8.32208582834 93% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.