The following is a memorandum from the business manager of a television station.
"over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The argument is flawed for numerous reasons. Primarily, the argument is based on the unwarranted assumptions that increased time devotion to national news and less time to weather and local news during late-night news over the past year reduces both number of viewers and advertising revenues, rendering its main conclusion that in order to attract more viewers and further reduction in advertising revenues they should restore the time devoted to weather and local news to its former level, invalid.
The argument fails to provide any justification that increased time to national news and less time to weather and local news result into reduction both in number of viewers and advertising revenues. The business manager could do something as simple yet effective as consulting the town librarian to review published study to show whether a parallel exists between increased time devotion to weather and local news, and increased in number of viewers and advertising revenuew. The manager could also hire an independent research firm to determine whether a correlation exists between less time devotion to local news and increased in number of viewers and advertising revenues.
The argument also leaves many other unanswered questions. Most of the complaints received from viewers were concerned with coverage of weather and local news, but the memo fails to provide information to show that the viewers are residents of the country or not.
Finally, the argument claims without warrant that some programs canceled their advertising contracts.
Because the argument makes several unwarranted assumptions, it fails to make a convincing case that increased time devotion to national news and less time to weather and local news during late-night news over the past year reduces both number of viewers and advertising revenues as such in order to attract more viewers and further reduction in advertising revenues they should restore the time devoted to weather and local news to its former level.
| Post date | Users | Rates | Link to Content |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 9 15
No. of Words: 314 350
No. of Characters: 1663 1500
No. of Different Words: 127 200
Fourth Root of Number of Words: 4.21 4.7
Average Word Length: 5.296 4.6
Word Length SD: 2.66 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.889 21.0
Sentence Length SD: 23.331 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.518 0.35
Sentence-Para Coherence: 0.773 0.50
Sentence-Sentence Coherence: 0.219 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 477, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...er of viewers and advertising revenuew. The manager could also hire an independent ...
^^^
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...of viewers and advertising revenues. The argument also leaves many other unanswe...
^^^
Transition Words or Phrases used:
also, but, finally, if, so, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 19.6327345309 20% => More to be verbs wanted.
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1695.0 2260.96107784 75% => OK
No of words: 314.0 441.139720559 71% => More content wanted.
Chars per words: 5.39808917197 5.12650576532 105% => OK
Fourth root words length: 4.20951839842 4.56307096286 92% => OK
Word Length SD: 2.70123964252 2.78398813304 97% => OK
Unique words: 131.0 204.123752495 64% => More unique words wanted.
Unique words percentage: 0.417197452229 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 526.5 705.55239521 75% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 19.7664670659 46% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 22.8473053892 149% => The Avg. Sentence Length is relatively long.
Sentence length SD: 142.846546344 57.8364921388 247% => The lengths of sentences changed so frequently.
Chars per sentence: 188.333333333 119.503703932 158% => OK
Words per sentence: 34.8888888889 23.324526521 150% => OK
Discourse Markers: 4.55555555556 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.470275026511 0.218282227539 215% => OK
Sentence topic coherence: 0.2036060133 0.0743258471296 274% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.168039833701 0.0701772020484 239% => The coherence between sentences is low.
Paragraph topic coherence: 0.268626722011 0.128457276422 209% => OK
Paragraph topic coherence SD: 0.168728554999 0.0628817314937 268% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 21.4 14.3799401198 149% => OK
flesch_reading_ease: 28.51 48.3550499002 59% => Flesch_reading_ease is low.
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 17.7 12.197005988 145% => OK
coleman_liau_index: 14.63 12.5979740519 116% => OK
dale_chall_readability_score: 8.49 8.32208582834 102% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 15.6 11.1389221557 140% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.