The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The author of this proposal to recover the time spent on weather and local news offers an interesting argument, but this argument is rife with holes and assumptions, and thus, not strong enough to lead to the reform of time distribution.
Citing complaints of audiences, the author reports the viewer's concern about the station's coverage of weather and local news. It is not clear, however, the scope and validity of the complaints. For example, the complaints may come from a couple of certain individuals, therefore are not representative of all viewers. Furthermore, even if they stand for the perspective of the majority of audiences, it is obscure whether they are repining at the shortened time or something else, like the accuracy of the weather report. We just do not know. Unless the complaints are fully representative, valid and have a specific aim, they cannot be used to effectively back the author's argument.
Additionally, the author implies that the local businesses have canceled their advertising contracts with the station because they reallocate some of the time once devoted to weather and local news to national news. However, that is not necessarily the reason. There are many other factors. For instance, the national news may have contained some sensitive topic which daunted the heads of the businesses, or they just simply do not want to advert on this station anymore. To strengthen his/her argument, the author could benefit from fathom out the real reason behind the withdrawal of the businesses.
Finally, the author's memorandum rests on the false assumption that restoring the time spent on weather and local news will improve, or at least mitigate the current situation. However, he/she fails to realize that the station must have increased the time on national news and decreased the time on weather and local news for some reasons, probably to avoid a former plight. If the station chooses to recover the time, it may not only fail to attract more audiences, but also fall into the same dilemma again. Therefore, the author's suggestion requires a closer look.
In sum, the business manager of the television station has not convincingly argued that the station should restore the time devoted to weather and local news. To strengthen the argument, the manager must make sure that the complaints received are representative, valid and have a specific aim. The manager must also figure out why on earth have the businesses repealed their contracts. Last but not least, the manager needs to ruminate on a more rational, more reliable strategy in order to avoid losing more advertising revenues.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-05 | sea0215 | 77 | view |
| 2019-06-26 | madiha3 | 89 | view |
| 2019-06-22 | Mrunal47286 | 67 | view |
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 431 350
No. of Characters: 2147 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.556 4.7
Average Word Length: 4.981 4.6
Word Length SD: 2.639 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.55 21.0
Sentence Length SD: 10.259 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.317 0.35
Sentence-Para Coherence: 0.515 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 82, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...r reports the viewers concern about the stations coverage of weather and local news. It ...
^^^^^^^^
Line 2, column 667, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... cannot be used to effectively back the authors argument. Additionally, the author imp...
^^^^^^^
Line 3, column 143, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ith the station because they reallocate some of the time once devoted to weather and local ...
^^^^^^^^^^^
Line 4, column 14, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...rawal of the businesses. Finally, the authors memorandum rests on the false assumptio...
^^^^^^^
Line 4, column 525, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... the same dilemma again. Therefore, the authors suggestion requires a closer look. In ...
^^^^^^^
Transition Words or Phrases used:
also, but, finally, furthermore, however, if, look, may, so, then, therefore, thus, at least, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2202.0 2260.96107784 97% => OK
No of words: 429.0 441.139720559 97% => OK
Chars per words: 5.13286713287 5.12650576532 100% => OK
Fourth root words length: 4.55107846309 4.56307096286 100% => OK
Word Length SD: 2.74876673487 2.78398813304 99% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.491841491841 0.468620217663 105% => OK
syllable_count: 695.7 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 61.1639395396 57.8364921388 106% => OK
Chars per sentence: 110.1 119.503703932 92% => OK
Words per sentence: 21.45 23.324526521 92% => OK
Discourse Markers: 5.95 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.35869531981 0.218282227539 164% => OK
Sentence topic coherence: 0.0995756000543 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.121814797178 0.0701772020484 174% => OK
Paragraph topic coherence: 0.216786488553 0.128457276422 169% => OK
Paragraph topic coherence SD: 0.0693593687902 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 8.62 8.32208582834 104% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.