The following is a recommendation from the business manager of Monarch Books Since its opening in Collegeville twenty years ago Monarch Books has developed a large customer base due to its reader friendly atmosphere and wide selection of books on all subj

Essay topics:

The following is a recommendation from the business manager of Monarch Books.

"Since its opening in Collegeville twenty years ago, Monarch Books has developed a large customer base
due to its reader-friendly atmosphere and wide selection of books on all subjects. Last month, Book and Bean,
a combination bookstore and coffee shop, announced its intention to open a Collegeville store. Monarch Books
should open its own in-store café in the space currently devoted to children's books. Given recent national
census data indicating a significant decline in the percentage of the population under age ten, sales of children's
books are likely to decline. By replacing its children's books section with a café, Monarch Books can increase
profits and ward off competition from Book and Bean."

Write a response in which you examine the stated and/or unstated assumptions of the argument.
Be sure to explain how the argument depends on these assumptions and what the implications
are for the argument if the assumptions prove unwarranted.

The reasons provided by the author of this memo is taking his stand that due to the decrease in the population of children below the age 10, sales of children's books would decline,. It would benefit them to open a cafe in it's place to increase it's sales. I think the stand made by the author has some merit to his reasons of stating why.

Firstly, he has viewed a competitive store opening in CollegeVille, which would dramatically increase the competitive sales of books and also attract more customers than Monarch book shop which currently lacks a cafe. This also is likely to happen due to the commonplace nature of the book store which might have been in CollegeVille for a longer time. People would get attracted by the shiny-new nature of Book and Bean store making the sales of Monarch books to drop down.

Secondly, from a pure statistical view, due to the rate of children under age ten is declining, there appears a motive for the business to shift towards a customer-centered model where the stores sells what the customer needs. People are more likely to visit a place if there is an it element. The cafe which would replace the children book section would most likely benefit the store as it woos more people into buying more than just a cup of coffee.

Thirdly, when there is competition nearby, it almost always benefits to improve upon the material that we have. As the competition has decided to open a store where citizens could go to a book store not only to buy a book but also find them-self to a coffee or a snack might give them more incentive to go to the other place, rather than a store which has been around for months, if not years.

Lastly, the person in this recommendation is right in thinking that implementing a cafe element to his book shop by replacing the children's books section could bring in more profits and reduce the competition from the other book store. He now has a business model to increase his profits for the book place and also make it more appealing for the citizens.

In summary, most of the points made by the person in the recommendation are valid to a point which would make his proposal plausible. He states many points which would make his stand in recommending an in-house cafe a viable idea.

Votes
Average: 3 (2 votes)
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Comments

Grammar and spelling errors:
Line 1, column 180, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , .
..., sales of childrens books would decline,. It would benefit them to open a cafe in...
^^
Line 5, column 280, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'an' or 'it'?
Suggestion: an; it
...ore likely to visit a place if there is an it element. The cafe which would replace t...
^^^^^

Transition Words or Phrases used:
also, but, first, firstly, if, lastly, second, secondly, so, third, thirdly, i think, in summary

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 10.0 16.3942115768 61% => OK

Performance on vocabulary words:
No of characters: 1863.0 2260.96107784 82% => OK
No of words: 404.0 441.139720559 92% => More content wanted.
Chars per words: 4.61138613861 5.12650576532 90% => OK
Fourth root words length: 4.48327461151 4.56307096286 98% => OK
Word Length SD: 2.5531251333 2.78398813304 92% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.455445544554 0.468620217663 97% => OK
syllable_count: 591.3 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 63.3121368038 57.8364921388 109% => OK
Chars per sentence: 124.2 119.503703932 104% => OK
Words per sentence: 26.9333333333 23.324526521 115% => OK
Discourse Markers: 6.4 5.70786347227 112% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.212170664465 0.218282227539 97% => OK
Sentence topic coherence: 0.0793088945941 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0624907934077 0.0701772020484 89% => OK
Paragraph topic coherence: 0.116185639329 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0654666282157 0.0628817314937 104% => OK

Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 9.75 12.5979740519 77% => OK
dale_chall_readability_score: 7.62 8.32208582834 92% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Out of topic. This is an argument essay.

--------------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 404 350
No. of Characters: 1819 1500
No. of Different Words: 183 200
Fourth Root of Number of Words: 4.483 4.7
Average Word Length: 4.502 4.6
Word Length SD: 2.508 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 71 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.857 21.0
Sentence Length SD: 12.252 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.376 0.35
Sentence-Para Coherence: 0.689 0.50
Sentence-Sentence Coherence: 0.174 0.07
Number of Paragraphs: 6 5