"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
While, it appears that fewer people are attending superscreen movies, the argument that this is due to the public's lack of awareness of the films is a stretch for the author to claim. On the surface, the argument may appear to be valid; however, one must conduct research to determine if allocating a greater share of its budget to reaching the public through advertising will actually make a difference in attendence at the movie theater. The author readily assumes that advertising is the key factor as to why people are not attending the movies. However, this assumption has no data supporting the claim. If the author conducts research and truly finds that poor advertising is the cause to low number of movie attendence, a reader could believe this argument. After research has been conducted, it is likely the author will find that poeple are not attending movies due online streaming, tight schedules, and not wanting to pay to attend movies.
It is evident that the author fails to take online and streaming options into consideration. While people do enjoy going to movies, this generation is one who can gain access to practically anything on their fingertips. It is common for people to watch Netflix or Hulu on their mobile devices so the author must look at the viewing rates of online streaming before determining that the lack of people attending movies is due to poor advertisement. It is very likely that people know about movies coming into theathers, but they would rather wait until they can watch it at home on their own time.
Second, the author must take the business of the current generation into consideration. While people enjoy going to the theater to watch movies, they simply do not have time to do so. It is common that people watch moviesin their beds before they go to sleep because this is when they have free time to do so. The author must compare the time it takes to go to the movie theater and watch movies versus the time it takes on to watch a movie at home.
Finally, it is critical for the author to compare movie prices to online competitors and television companies. In the previous generation, people would attend movies for a fun activity because people did not have televisions in their home. However, now it is very common for people to have TVs in their home and they pay for cable and streaming companies. If one is paying for entertainment in their home, it is likely that they will not want to pay to go see a movie in the theater because they are already paying for entertainment and movie services.
In conclusion, it the auther readily assumes that movie theater attendance is low to poor advertising, but does not look into other reasons why this is happening. For the author to make this claim, they must adress the topics stated above for the claim to be valid.
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Comments
Essay evaluation report
Sentence: While, it appears that fewer people are attending superscreen movies, the argument that this is due to the public's lack of awareness of the films is a stretch for the author to claim.
Error: superscreen Suggestion: No alternate word
Sentence: On the surface, the argument may appear to be valid; however, one must conduct research to determine if allocating a greater share of its budget to reaching the public through advertising will actually make a difference in attendence at the movie theater.
Error: may Suggestion: No alternate word
Error: attendence Suggestion: No alternate word
Sentence: If the author conducts research and truly finds that poor advertising is the cause to low number of movie attendence, a reader could believe this argument.
Error: attendence Suggestion: No alternate word
Sentence: After research has been conducted, it is likely the author will find that poeple are not attending movies due online streaming, tight schedules, and not wanting to pay to attend movies.
Error: poeple Suggestion: people
Sentence: It is very likely that people know about movies coming into theathers, but they would rather wait until they can watch it at home on their own time.
Error: theathers Suggestion: theaters
Sentence: It is common that people watch moviesin their beds before they go to sleep because this is when they have free time to do so.
Error: moviesin Suggestion: movies
Sentence: In conclusion, it the auther readily assumes that movie theater attendance is low to poor advertising, but does not look into other reasons why this is happening.
Error: auther Suggestion: author
Sentence: For the author to make this claim, they must adress the topics stated above for the claim to be valid.
Error: adress Suggestion: No alternate word
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 8 2
No. of Sentences: 20 15
No. of Words: 494 350
No. of Characters: 2282 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.714 4.7
Average Word Length: 4.619 4.6
Word Length SD: 2.458 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.7 21.0
Sentence Length SD: 8.626 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.554 0.50
Sentence-Sentence Coherence: 0.086 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
actually, but, finally, however, if, look, may, second, so, while, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2338.0 2260.96107784 103% => OK
No of words: 494.0 441.139720559 112% => OK
Chars per words: 4.73279352227 5.12650576532 92% => OK
Fourth root words length: 4.71445763274 4.56307096286 103% => OK
Word Length SD: 2.55769851594 2.78398813304 92% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.406882591093 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 733.5 705.55239521 104% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 48.4753545629 57.8364921388 84% => OK
Chars per sentence: 116.9 119.503703932 98% => OK
Words per sentence: 24.7 23.324526521 106% => OK
Discourse Markers: 4.35 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.110324427016 0.218282227539 51% => OK
Sentence topic coherence: 0.0430887254652 0.0743258471296 58% => OK
Sentence topic coherence SD: 0.0311650205112 0.0701772020484 44% => Sentences are similar to each other.
Paragraph topic coherence: 0.068946656405 0.128457276422 54% => OK
Paragraph topic coherence SD: 0.0221681277321 0.0628817314937 35% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.45 12.5979740519 83% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.