The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument of Super Screen should allocate a greater share of budget next year to reaching the public through advertising is flawed. The author draws the conclusion based on the insufficient data of recent report and vague term. Furthermore, the author also makes the mistake by considering that lack of awareness is the thing behind the fewer attendance while it could be other reasons for which people did not attend to watch Super Screen produced movies.
First, the author mentioned that fewer people attended Super Screen-produced movies during the past year than any other year according to a recent report from marketing department. However, the author fails to deliver the actual number of people that decreased from the past year. If author mentioned the actual number of people, then it would be possible to evaluate the argument. Also author mentioned that the percentage of positive review about specific movies by reviews increased but it is not cleared about how many positive review was increased. There is mentioned specific movies but not all which makes the argument flawed.
Secondly, the author used some terms such as fewer, specific, good quality. The author did not demonstrated clearly how many people decreased by fewer. Also specific movies did not represent all movies. It coold be possible that some movies got good good response from reviewers not all. Also it is not clear by the term good quality movie as good quality movies vary from person to person as some people like action movies while some like art film.
Finally, tha author considered people lack of awareness was the reason behind the incident. But it could be possible that the production company only made movies for a certion group of people. Thus mass people didn't like to watch their movies. If if author mentioned clearly the popularity of movies among the mass audience then it could be possible to evaluate the argument.
The argument can be strengthened by presenting the actual number of people decreasing, clearing the vague terms. As it stands now, however, the argument is flawed for the reasons menti
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 349 350
No. of Characters: 1728 1500
No. of Different Words: 154 200
Fourth Root of Number of Words: 4.322 4.7
Average Word Length: 4.951 4.6
Word Length SD: 2.411 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.368 21.0
Sentence Length SD: 7.534 7.5
Use of Discourse Markers (%): 0.737 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 383, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...d be possible to evaluate the argument. Also author mentioned that the percentage of...
^^^^
Line 5, column 96, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'demonstrate'
Suggestion: demonstrate
...cific, good quality. The author did not demonstrated clearly how many people decreased by fe...
^^^^^^^^^^^^
Line 5, column 153, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...rly how many people decreased by fewer. Also specific movies did not represent all m...
^^^^
Line 5, column 246, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: good
... coold be possible that some movies got good good response from reviewers not all. Also i...
^^^^^^^^^
Line 5, column 289, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...d good response from reviewers not all. Also it is not clear by the term good qualit...
^^^^
Line 7, column 194, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...e movies for a certion group of people. Thus mass people didnt like to watch their m...
^^^^
Line 7, column 211, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...rtion group of people. Thus mass people didnt like to watch their movies. If if autho...
^^^^^
Line 7, column 245, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: If
...eople didnt like to watch their movies. If if author mentioned clearly the popularity...
^^^^^
Line 7, column 245, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...eople didnt like to watch their movies. If if author mentioned clearly the popular...
^^
Line 7, column 248, Rule ID: IF_IS[1]
Message: Did you mean 'is'?
Suggestion: is
...le didnt like to watch their movies. If if author mentioned clearly the popularity...
^^
Line 9, column 185, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...argument is flawed for the reasons menti
^^^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, however, if, second, secondly, so, then, thus, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1775.0 2260.96107784 79% => OK
No of words: 348.0 441.139720559 79% => More content wanted.
Chars per words: 5.10057471264 5.12650576532 99% => OK
Fourth root words length: 4.31911543099 4.56307096286 95% => OK
Word Length SD: 2.47177721222 2.78398813304 89% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.459770114943 0.468620217663 98% => OK
syllable_count: 544.5 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.8149354496 57.8364921388 79% => OK
Chars per sentence: 93.4210526316 119.503703932 78% => OK
Words per sentence: 18.3157894737 23.324526521 79% => OK
Discourse Markers: 5.31578947368 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.297026055461 0.218282227539 136% => OK
Sentence topic coherence: 0.0932359124671 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.1264390228 0.0701772020484 180% => OK
Paragraph topic coherence: 0.152367343104 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.101578611034 0.0628817314937 162% => OK
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 7.75 8.32208582834 93% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.