"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Production Company is recommending to increase the share of advertising for next year hoping that this awareness will increase the number of people attending the Super Screen produced movies. The directors reasons for such recommendation are not cogent enough and are filled up with assumptions. Before knowing the answer to few question one cannot evaluate the recommendation further.
Is the increase in percentage of positive reviews gurantee that more people are liking the movies? The director in making the recommendation here assumes that problem is not in the quality of movies but with awareness among public. This assumption is made on the basis of increase in the percentage of positive movie reviews. The director here forgets to consider that the increase in percentage does not gurantee the increase in number of reviwers liking the movie. For instance, if the number of reviewers who watched the movie is less than last year, the percentage of people who gave positive reviews is bound to increase. If this is the scenario then the director's recommendation turns out to be unreasonable.
Are people really not aware of the movies? The director assumes that the reason people are not watching the movies is because they are unaware of the availability of good quality movies. But, for instance, if people are aware of the movies and still deciding to not watch the movie may be because of some time or money constraints than in such scenarios the director's assumptions do not hold and no amount of advertisement will then be able to increase the people attending the movie.
Does the the movie reviewers interest align with people interest? The director assumes that if the movie is getting positive reviews then it is a good quality movie and people are bound to like it. The director here does not consider the fact that may be a movie liked by the critics does not appeal to general public and people aware of the movie reviews still do not prefer to watch. The movie might fail to attract the audience. If such scenario turns out to be true then the director's reasons prove to be faulty.
To evaluate and decide on the recommendation, the answer to above questions becomes necessary as they can turn the director's the argument on which the recommendation is based to be unreasonable.
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- \\\ 58
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 395 350
No. of Characters: 1929 1500
No. of Different Words: 154 200
Fourth Root of Number of Words: 4.458 4.7
Average Word Length: 4.884 4.6
Word Length SD: 2.723 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.944 21.0
Sentence Length SD: 11.326 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.582 0.50
Sentence-Sentence Coherence: 0.111 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 252, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'reason'.
Suggestion: reason
...r Screen produced movies. The directors reasons for such recommendation are not cogent ...
^^^^^^^
Line 1, column 342, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ugh and are filled up with assumptions. Before knowing the answer to few question one ...
^^^^^^
Line 1, column 368, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
... assumptions. Before knowing the answer to few question one cannot evaluate the re...
^^
Line 5, column 77, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...itive reviews gurantee that more people are liking the movies? The director in making the ...
^^^^^^^^^^
Line 5, column 263, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g public. This assumption is made on the basis of increase in the percentage of ...
^^
Line 5, column 273, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...This assumption is made on the basis of increase in the percentage of positive m...
^^
Line 5, column 630, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... positive reviews is bound to increase. If this is the scenario then the directors...
^^
Line 5, column 663, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...rease. If this is the scenario then the directors recommendation turns out to be unreason...
^^^^^^^^^
Line 9, column 116, Rule ID: REASON_IS_BECAUSE[1]
Message: Probably an incorrect phrase. Use 'the reason 'is that''.
Suggestion: is that
...ason people are not watching the movies is because they are unaware of the availability of...
^^^^^^^^^^
Line 13, column 6, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...e people attending the movie. Does the the movie reviewers interest align with peo...
^^^^^^^
Line 13, column 6, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...e people attending the movie. Does the the movie reviewers interest align with peo...
^^^^^^^
Line 13, column 304, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...liked by the critics does not appeal to general public and people aware of the movie reviews s...
^^^^^^^^^^^^^^
Line 13, column 387, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e reviews still do not prefer to watch. The movie might fail to attract the audienc...
^^^
Line 13, column 433, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...vie might fail to attract the audience. If such scenario turns out to be true then...
^^
Line 13, column 518, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e directors reasons prove to be faulty. To evaluate and decide on the recommenda...
^^^^^^^
Transition Words or Phrases used:
but, if, may, really, so, still, then, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1972.0 2260.96107784 87% => OK
No of words: 395.0 441.139720559 90% => More content wanted.
Chars per words: 4.99240506329 5.12650576532 97% => OK
Fourth root words length: 4.45809453852 4.56307096286 98% => OK
Word Length SD: 2.76284316518 2.78398813304 99% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.39746835443 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 633.6 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 64.7188840341 57.8364921388 112% => OK
Chars per sentence: 109.555555556 119.503703932 92% => OK
Words per sentence: 21.9444444444 23.324526521 94% => OK
Discourse Markers: 2.83333333333 5.70786347227 50% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.387673359214 0.218282227539 178% => OK
Sentence topic coherence: 0.135170300346 0.0743258471296 182% => OK
Sentence topic coherence SD: 0.205629089052 0.0701772020484 293% => The coherence between sentences is low.
Paragraph topic coherence: 0.252880761219 0.128457276422 197% => OK
Paragraph topic coherence SD: 0.234308155509 0.0628817314937 373% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 7.4 8.32208582834 89% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.