According to the memo from the advertising director of Super Screen Movie Production Company, the number of people turning out to watch the movies in their theatre has plummeted over the past year. The director concludes that the problem lies not in the quality of the movies but in the lack of awareness of the audience and uses the reviews by the movie reviewers to come to this conclusion. Additionally, he recommends to increase the budget allocated to reaching the people through advertising. This recommendation might have some merits but is based on few vague assumptions and puts too much merit into the reviews of the reviewers. To take the action suggested by the director he should answer some serious question regarding the validity of the argument.
First, how credible are the reviewers who have reviewed the movies? Are they in general bit lenient when it comes to movie reviews? Do they have specific interests which aligns with the works of production house? It is possible, that the movies produced by the production house seems really interesting and thought-provoking to the reviewers but remains uninteresting - or esoteric (even worse) - to the general audience. If this turns out to be the case the argument loses its water.
Further, how similar were the conditions in past year in comparison to the years before. It might be the case that the living conditions or tastes of the audience have changed dramatically in that year or there might be some new competitors in the market who are providing better service to the customers which is in turn leading to the decrease in the foot-fall in the production house. If the answers to these questions are negative, the argument will really fall apart.
Finally, what is the current budget allocated to the advertisement? What if the budget is already is very high and according the law of diminishing marginal utility, the addition to the current budget might make any considerable effect to the already very highly targeted audience. The increase in the advertisement budget only makes sense when it is currently wanting. If not, the argument loses its ground.
In conclusion, the argument made by the director - although good - relies on the review of unverified reviewers and makes certain bold assumptions mentioned in the passages above, which have to provided with further evidence to be really considered for the implementation.
- "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 41
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 58
- Some people believe that students should be given one long vacation each year. Others believe that students should have several short vacations throughout the year. Which viewpoint do you agree with? Use specific reasons and examples to support your choic 73
- Some people believe that students should be given one long vacation each year. Others believe that students should have several short vacations throughout the year. Which viewpoint do you agree with? Use specific reasons and examples to support your choic 68
- Summarize the points made in the leacture 3
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 395 350
No. of Characters: 1968 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.458 4.7
Average Word Length: 4.982 4.6
Word Length SD: 2.785 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.944 21.0
Sentence Length SD: 12.634 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.532 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 421, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...c even worse - to the general audience. If this turns out to be the case the argum...
^^
Line 7, column 349, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...isement budget only makes sense when it is currently wanting. If not, the argument loses its ground....
^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, finally, first, if, really, regarding, so, in conclusion, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2019.0 2260.96107784 89% => OK
No of words: 395.0 441.139720559 90% => More content wanted.
Chars per words: 5.11139240506 5.12650576532 100% => OK
Fourth root words length: 4.45809453852 4.56307096286 98% => OK
Word Length SD: 2.8749674835 2.78398813304 103% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.513924050633 0.468620217663 110% => OK
syllable_count: 634.5 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 76.0445775699 57.8364921388 131% => OK
Chars per sentence: 112.166666667 119.503703932 94% => OK
Words per sentence: 21.9444444444 23.324526521 94% => OK
Discourse Markers: 4.05555555556 5.70786347227 71% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.179031622915 0.218282227539 82% => OK
Sentence topic coherence: 0.0543676778129 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0983943907652 0.0701772020484 140% => OK
Paragraph topic coherence: 0.0851921673672 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.0843555759449 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.76 8.32208582834 105% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.