"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the past year, super screen movie had few viewer than in any other year. However, there was a increasing positive response fron the viewer who viewed it. The report states that decreased viewer was the result of poor advertising and people were unaware about good quality movie. So, they assume that on increasing budget on moving advertising will surely lure huge mass in coming year. but, the argument have to give answer of the three question to be warranted.
At first, what was advertising effect on the last year or is it adverstising outreach viewer last year? it is the major question which argument must answer to be valid. what was the last year effect of advertising on the viewer, if the advertising last year somewhat completely in front of viewer, it will weaken argument as argument based on the fact that further adverstising connect the whole people about the movie. The argument assumed that the people were unaware of the movie and it is the reason for the decresed viewer. if the case exist, there will be surely, the plan that super movie will take for the lure viewer, will ill conceived.
Secondly, what is the movie cost after increased advertising? it is a fact that most of people will not spend on the expensive one as they may not have good purchasing power. high price will be ok for a rich people but, most of people are from medium backgroung and the highest price of ticket will be the cause not to go watch movie if after advertising movie cost about to high. The argument does not consider this assumption and it renders the argument again in a weak position. For validity of the argument, it should answer this question to ensure follwing advertisement will not hamper customer behavior to watch movie.
At last, what is the interets of people in general or is the smaller people represents larger population interests'? The argument assumes that the view from smaller potion will represent larger one and the other people also like the same movie as did by the previous viewer. it does not assume the other possibility like what if the viewer who commented may lies in the people who watch every movie. it also exclude tha fact that what if the movie will not interest people even if they reach in front of them via advertising. again, it fails assume possibility that the people have busy life and they will want to spend their time with their familiy when they will free. By not accounting this question, the argument again holds no water.
In conclusion, the argument does not give answer of many questions to be valid.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 450 350
No. of Characters: 2068 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.606 4.7
Average Word Length: 4.596 4.6
Word Length SD: 2.325 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 77 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.143 21.0
Sentence Length SD: 25.798 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.367 0.35
Sentence-Para Coherence: 0.591 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 42, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun viewer seems to be countable; consider using: 'few viewers'.
Suggestion: few viewers
...n the past year, super screen movie had few viewer than in any other year. However, there ...
^^^^^^^^^^
Line 1, column 96, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...n in any other year. However, there was a increasing positive response fron the v...
^
Line 1, column 390, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...l surely lure huge mass in coming year. but, the argument have to give answer of th...
^^^
Line 3, column 105, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...adverstising outreach viewer last year? it is the major question which argument mu...
^^
Line 3, column 170, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...which argument must answer to be valid. what was the last year effect of advertising...
^^^^
Line 3, column 530, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... is the reason for the decresed viewer. if the case exist, there will be surely, t...
^^
Line 5, column 63, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...movie cost after increased advertising? it is a fact that most of people will not ...
^^
Line 5, column 81, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the people') or simply say ''most people''.
Suggestion: most of the people; most people
...ncreased advertising? it is a fact that most of people will not spend on the expensive one as ...
^^^^^^^^^^^^^^
Line 5, column 176, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: High
...hey may not have good purchasing power. high price will be ok for a rich people but,...
^^^^
Line 5, column 221, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the people') or simply say ''most people''.
Suggestion: most of the people; most people
...price will be ok for a rich people but, most of people are from medium backgroung and the high...
^^^^^^^^^^^^^^
Line 5, column 306, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the highest price of ticket will be the cause not to go watch movie if after adv...
^^
Line 7, column 275, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...me movie as did by the previous viewer. it does not assume the other possibility l...
^^
Line 7, column 400, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...es in the people who watch every movie. it also exclude tha fact that what if the ...
^^
Line 7, column 408, Rule ID: IT_VBZ[1]
Message: Did you mean 'excludes'?
Suggestion: excludes
...e people who watch every movie. it also exclude tha fact that what if the movie will no...
^^^^^^^
Line 7, column 526, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Again
...reach in front of them via advertising. again, it fails assume possibility that the p...
^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, secondly, so, in conclusion, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2119.0 2260.96107784 94% => OK
No of words: 450.0 441.139720559 102% => OK
Chars per words: 4.70888888889 5.12650576532 92% => OK
Fourth root words length: 4.6057793516 4.56307096286 101% => OK
Word Length SD: 2.38679598243 2.78398813304 86% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.435555555556 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 659.7 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 44.7875609945 57.8364921388 77% => OK
Chars per sentence: 96.3181818182 119.503703932 81% => OK
Words per sentence: 20.4545454545 23.324526521 88% => OK
Discourse Markers: 3.77272727273 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.15107804688 0.218282227539 69% => OK
Sentence topic coherence: 0.0511557267858 0.0743258471296 69% => OK
Sentence topic coherence SD: 0.0550922780851 0.0701772020484 79% => OK
Paragraph topic coherence: 0.0869924728769 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.0473106743949 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 11.0 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.04 12.5979740519 80% => OK
dale_chall_readability_score: 7.19 8.32208582834 86% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.