"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The given argument, albeit sounds logical, has many hidden flaws. By throwing more light on the issue, it is easy to see that the argument suffers several grave fallacies in its assumption as well as commits a false analogy. Before any final decisions could be taken, much work is left for the arguer to make his/ her argument more logical and cogent. Just by means of advertisement, companies cannot expect fruitful results which could be noticed as a serious flaw since well established firms don't rely completely on advertising.
The report indicates that fewer people attended Super Screen - produced movies in the recent past in comparison to previous years. but the nature and extent of the graveness of the problem is not mentioned in the passage. there could be many reasons behind the lesser number of viewers and hence a detailed study should be undertaken in order the analyze the argument. one of the reason could be poor infrastructure. Maybe the company does not maintain its theatres in a good condition or that people find it hygeinically poor. What if there were many complaints regarding this issue and no steps taken in order to correct it? if such problem existed, then there will surely be a decline in the number of people, as infrastructure could be the first and foremost reason to visit any place. Another reason could be the hike in the ticket price which the common man might find difficult to spend for an entertainment purpose.
Further, there is a mention regarding the percentage of positive reviews and that there is a significant raise in the past year. any statistical information provided could be taken as a correct measure only if the number is mentioned rather than percentages or proportions.What if only five members have written a positive review out of six or seven? then the percentage will indicate as high eventhough, say for example, the number of viewers are more than hundreds or thousands. then the validity of the arguments remains questioned.
Moreover, one of the reason behind less viewing is given as the reviews being not reachable. there could be two questions that arises. if only less people give reviews, then will be be effective? Also, if in the past the reviews rached them, why not in the recent years? Using this, the conclusion that they are arriving at is that eventhough the problem does not lie with the quality of movies, it is due to the fact that public is lacking the required awareness. but, it should be carefully noted that, if movies are really good, then the public will spread the news like fire. As a result of this, reviews and awareness will prove to be futile in such cases.
The concluding statement of allocating budgets for geater advertising could prove to be insignificant if proper measures are not taken in order to find out the real reason behind less viewers. A survey could be taken or a questionnaire can be prepared and given to the local residents and thus the real reason could be found and appropriate action takrn instaed of wasting money which may prove to be useless.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 528 350
No. of Characters: 2489 1500
No. of Different Words: 258 200
Fourth Root of Number of Words: 4.794 4.7
Average Word Length: 4.714 4.6
Word Length SD: 2.552 2.4
No. of Words greater than 5 chars: 172 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33 21.0
Sentence Length SD: 20.914 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.565 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 496, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...rious flaw since well established firms dont rely completely on advertising. The r...
^^^^
Line 3, column 132, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...t past in comparison to previous years. but the nature and extent of the graveness ...
^^^
Line 3, column 223, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...roblem is not mentioned in the passage. there could be many reasons behind the lesser...
^^^^^
Line 3, column 278, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...many reasons behind the lesser number of viewers and hence a detailed study shoul...
^^
Line 3, column 345, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...led study should be undertaken in order the analyze the argument. one of the reason could b...
^^^^^^^^^^^
Line 3, column 371, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...aken in order the analyze the argument. one of the reason could be poor infrastruct...
^^^
Line 3, column 629, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... no steps taken in order to correct it? if such problem existed, then there will s...
^^
Line 5, column 130, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Any
...s a significant raise in the past year. any statistical information provided could ...
^^^
Line 5, column 274, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: What
... rather than percentages or proportions.What if only five members have written a pos...
^^^^
Line 5, column 352, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Then
... a positive review out of six or seven? then the percentage will indicate as high ev...
^^^^
Line 5, column 482, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Then
...rs are more than hundreds or thousands. then the validity of the arguments remains q...
^^^^
Line 7, column 94, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...ven as the reviews being not reachable. there could be two questions that arises. if ...
^^^^^
Line 7, column 136, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ere could be two questions that arises. if only less people give reviews, then wil...
^^
Line 7, column 144, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...d be two questions that arises. if only less people give reviews, then will be be ef...
^^^^
Line 7, column 180, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: be
...nly less people give reviews, then will be be effective? Also, if in the past the rev...
^^^^^
Line 7, column 466, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...blic is lacking the required awareness. but, it should be carefully noted that, if ...
^^^
Line 9, column 180, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...rder to find out the real reason behind less viewers. A survey could be taken or a q...
^^^^
Transition Words or Phrases used:
also, but, first, hence, if, may, moreover, really, regarding, so, then, thus, well, for example, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2549.0 2260.96107784 113% => OK
No of words: 526.0 441.139720559 119% => OK
Chars per words: 4.84600760456 5.12650576532 95% => OK
Fourth root words length: 4.78901763229 4.56307096286 105% => OK
Word Length SD: 2.65747882799 2.78398813304 95% => OK
Unique words: 274.0 204.123752495 134% => OK
Unique words percentage: 0.520912547529 0.468620217663 111% => OK
syllable_count: 798.3 705.55239521 113% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 51.468825516 57.8364921388 89% => OK
Chars per sentence: 101.96 119.503703932 85% => OK
Words per sentence: 21.04 23.324526521 90% => OK
Discourse Markers: 4.84 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0709990668208 0.218282227539 33% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0272752733302 0.0743258471296 37% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0712972695386 0.0701772020484 102% => OK
Paragraph topic coherence: 0.0399635045331 0.128457276422 31% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0310382050093 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 130.0 98.500998004 132% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.