The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
After reading the above stated memo of Super Screen Movie Production Company, it clearly lacks the part of information in form of reasons and figures that needs to be stated in order to evaluate the stated recommendation.
Firstly, in the very beginning of the passage, it was stated that fewer people has attended the Super Screen produced movies in the past year. And following that sentence, it also says that the percentage of the positive reviews for movie has increased during the past year. Now it seems a vague information as the percentage does not illustrate the actual numbers but rather it shows the proportion of quantities. For example, if there are 100 people watching the movie and 60 of them gave a positive review, we can say that the percentage of positive review for the movie is 60%. However, if the number of people watching the movie decreased to 90 people and again 60 out of them gave a positive review, the percentage of positive review increases to about 66%. This does not mean show that more people have given the positive reviews for the movie and hence the percentage only emphasizes the proportion of the quantity. So to question the author, how many people attended the movie during the last 3 years and how many people have given the positive reviews for that? These questions should be answered in order to evaluate to number of positive reviews for a movie gained in the past 3 years and then compare them.
Secondly, the author states that clearly these reviews do not reach to their prospective viewers. Now I don’t see it clearly as how do the author came to know that the contents of these reviews have not reached their viewers? It is possible that the viewers have read the reviews through social media and still did not liked it. It is unjustified here and the usage of word “clearly” is inappropriate as the author has not stated an answer to the above question in this paragraph.
In the sentence “Thus, the problem lies not with the …” the author asserts that the quality of movie is not the problem indicating that their movies are of top notch quality. But how can they assert that their movie quality is very good? They have not mentioned any critics review or imdb ratings or any authentic statements that augments the quality of their movie. So it is obscure here regarding the information of movie quality asserted.
Lastly, in the given last recommendation statement, the author indicates that advertising is the only option to make people aware of their movie quality and reviews. It is not shown here that whether the author has considered other options that can make people aware of the reviews from well-known movie critics or the recognized standard of IMDb rating. There is possible that there may be other options available and thus they should be considered too before allocating the greater share of budget to the advertising department.
To summarize, there are certain questions that needs to be answered in order to remove nebulous information given in the memo. These questions are how many people attended the movie during the last 3 years and how many people have given the positive reviews for that? how do the author came to know that the contents of these reviews have not reached their viewers? how can they assert that their movie quality is very good? And whether the author has considered other options that can make people aware of the positive reviews? Before evaluating the given recommendation, one should have clear answers for the above mentioned questions and then evaluate accordingly.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
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| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 612 350
No. of Characters: 2903 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.974 4.7
Average Word Length: 4.743 4.6
Word Length SD: 2.447 2.4
No. of Words greater than 5 chars: 200 100
No. of Words greater than 6 chars: 142 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.5 21.0
Sentence Length SD: 8.679 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.341 0.50
Sentence-Sentence Coherence: 0.166 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 319, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'like'
Suggestion: like
... through social media and still did not liked it. It is unjustified here and the usag...
^^^^^
Line 4, column 157, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled with hyphen.
Suggestion: top-notch
...lem indicating that their movies are of top notch quality. But how can they assert that t...
^^^^^^^^^
Line 6, column 268, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...ve given the positive reviews for that? how do the author came to know that the con...
^^^
Line 6, column 366, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...reviews have not reached their viewers? how can they assert that their movie qualit...
^^^
Transition Words or Phrases used:
accordingly, also, but, first, firstly, hence, however, if, lastly, may, regarding, second, secondly, so, still, then, thus, well, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 58.0 28.8173652695 201% => Less pronouns wanted
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2976.0 2260.96107784 132% => OK
No of words: 612.0 441.139720559 139% => Less content wanted.
Chars per words: 4.86274509804 5.12650576532 95% => OK
Fourth root words length: 4.97379470361 4.56307096286 109% => OK
Word Length SD: 2.5285756332 2.78398813304 91% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.364379084967 0.468620217663 78% => More unique words wanted or less content wanted.
syllable_count: 930.6 705.55239521 132% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 38.8638954155 57.8364921388 67% => OK
Chars per sentence: 114.461538462 119.503703932 96% => OK
Words per sentence: 23.5384615385 23.324526521 101% => OK
Discourse Markers: 5.46153846154 5.70786347227 96% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 18.0 8.20758483034 219% => Less positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190338329855 0.218282227539 87% => OK
Sentence topic coherence: 0.0632374142458 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0678002455379 0.0701772020484 97% => OK
Paragraph topic coherence: 0.0968828631314 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0545284650982 0.0628817314937 87% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.33 8.32208582834 88% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.