The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument is based on a number of assumptions, if these are not addressed or confirmed, it will not be reasonable for Super Screen Movie Production Company to allocate a greater share of its budget on advertising.
The increase in the percentage of positive reviews about specific Super Screen movies is assumed to be a good metric for the quality of Super Screen movies. Fewer people attended Super Screen-produced movies in the past year which could mean that the higher percentage was as a result of the presence of people willing to give a review attending. For instance, if two out of two hundred people who attended the movies two years ago gave positive reviews and the same two people attended with hundred other people in the past year, the percentage of positive reviews increased but this is in no way an indication of the quality of the movies.
Super Screen has done no survey to investigate why fewer people attended its movies in the past year. However, it is boldly assumed that the problem does not lie with the quality of the movies but with the public's lack of awareness of the availability of movies of good quality solely because of the increase in the percentage of positive reviews. In contrast to this, some people could have stopped attending the movies because the quality of the movies dropped or because of the price of the tickets. Super Screen needs to know exactly why some people stopped attending its movies.
Also, will increasing the budget for advertising make more people attend Super Screen movies? The only thing certain is that more people will be aware of the movies of good quality Super screen produces but is advertising the solution to the problem? As stated earlier, there may be other reasons people stopped attending Super Screen movies and if these are not addressed advertising will not change anything.
Superscreen must also figure out the financial implication of increasing the share of its budget for advertising. Will that not affect how much money is left for movie production? Which should be a priority for the company. All these questions must be answered before the decision is made.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 1 2
No. of Sentences: 15 15
No. of Words: 365 350
No. of Characters: 1757 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.371 4.7
Average Word Length: 4.814 4.6
Word Length SD: 2.519 2.4
No. of Words greater than 5 chars: 139 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.333 21.0
Sentence Length SD: 12.499 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.398 0.35
Sentence-Para Coherence: 0.638 0.50
Sentence-Sentence Coherence: 0.158 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 493, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a hundred'.
Suggestion: a hundred
...s and the same two people attended with hundred other people in the past year, the perc...
^^^^^^^
Line 7, column 12, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'increase'
Suggestion: increase
...ped attending its movies. Also, will increasing the budget for advertising make more pe...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, may, so, for instance, in contrast, as a result, in contrast to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1795.0 2260.96107784 79% => OK
No of words: 365.0 441.139720559 83% => More content wanted.
Chars per words: 4.91780821918 5.12650576532 96% => OK
Fourth root words length: 4.37092360658 4.56307096286 96% => OK
Word Length SD: 2.58351080006 2.78398813304 93% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.430136986301 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 568.8 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 69.5935501481 57.8364921388 120% => OK
Chars per sentence: 119.666666667 119.503703932 100% => OK
Words per sentence: 24.3333333333 23.324526521 104% => OK
Discourse Markers: 5.8 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310520281334 0.218282227539 142% => OK
Sentence topic coherence: 0.136923935856 0.0743258471296 184% => OK
Sentence topic coherence SD: 0.0924198399852 0.0701772020484 132% => OK
Paragraph topic coherence: 0.188110207224 0.128457276422 146% => OK
Paragraph topic coherence SD: 0.0876907371737 0.0628817314937 139% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.