The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot

Essay topics:

"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The author states that according to a recent report from their marketing department ,fewer people have attended Super Screen-produced movies during the last year compared to any other year.And yet the the percentage of positive reviews by movie reviewers about specific Super Screen movies has actually increased during the last year . The author assumes that the problem is not the quality of the movies but with the public's lack of exposure to the movies and that by increasing a greater share of their budget on advertising they will be able to reach more amounts of public .

Firstly the author's assumption is purely based on the fact that there are more positive reviews than the last year .It is incorrect to base the assumption only on thid because there are things which we aren't aware of such as : why the positive reviews increased , who are the reviewers and based on which moviee they are giving the reviews.There might be many reasons why the number os positive reviws has increased such as a religious group gives positive reviews based on thier beliefs, there might be discounts on reviews ,etc.

Another reason why the assumption is weak is that the total number of positive reviews has increased rather than reviews on specific movies.Thus some movies might be good and some movies may not be as good as the others.The author also doesn't provide important information such as who the reviewers are and based on what their reviews can be considered appropriate and honest.

Thus while the author's assumption to increase budget on advertising might increase the number of viewers , he hasn't considered all possible reasons to it.Therefore the argument presented in favour of this claim is weak.

Votes
Average: 5 (2 votes)
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Essays by user ashutoshT :

Comments

Grammar and spelling errors:
Line 1, column 84, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...t report from their marketing department ,fewer people have attended Super Screen-...
^^
Line 1, column 190, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: And
...he last year compared to any other year.And yet the the percentage of positive revi...
^^^
Line 1, column 198, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...year compared to any other year.And yet the the percentage of positive reviews by movie...
^^^^^^^
Line 1, column 198, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...year compared to any other year.And yet the the percentage of positive reviews by movie...
^^^^^^^
Line 1, column 334, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... actually increased during the last year . The author assumes that the problem is ...
^^
Line 1, column 577, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... be able to reach more amounts of public . Firstly the authors assumption is pu...
^^
Line 3, column 13, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...more amounts of public . Firstly the authors assumption is purely based on the fact ...
^^^^^^^
Line 3, column 115, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...more positive reviews than the last year .It is incorrect to base the assumption o...
^^
Line 3, column 117, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...re positive reviews than the last year .It is incorrect to base the assumption onl...
^^
Line 3, column 203, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
... thid because there are things which we arent aware of such as : why the positive rev...
^^^^^
Line 3, column 262, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... as : why the positive reviews increased , who are the reviewers and based on whic...
^^
Line 3, column 341, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...hich moviee they are giving the reviews.There might be many reasons why the number os...
^^^^^
Line 3, column 443, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'gif'?
Suggestion: gif
...has increased such as a religious group gives positive reviews based on thier beliefs...
^^^^^
Line 3, column 525, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...efs, there might be discounts on reviews ,etc. Another reason why the assumptio...
^^
Line 5, column 141, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Thus
... rather than reviews on specific movies.Thus some movies might be good and some movi...
^^^^
Line 5, column 141, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... rather than reviews on specific movies.Thus some movies might be good and some movi...
^^^^
Line 5, column 221, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...movies may not be as good as the others.The author also doesnt provide important in...
^^^
Line 5, column 237, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e as good as the others.The author also doesnt provide important information such as w...
^^^^^^
Line 5, column 378, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n be considered appropriate and honest. Thus while the authors assumption to inc...
^^^^^
Line 7, column 16, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...opriate and honest. Thus while the authors assumption to increase budget on advert...
^^^^^^^
Line 7, column 105, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ing might increase the number of viewers , he hasnt considered all possible reason...
^^
Line 7, column 111, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...ght increase the number of viewers , he hasnt considered all possible reasons to it.T...
^^^^^
Line 7, column 155, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
...t considered all possible reasons to it.Therefore the argument presented in favour of thi...
^^^^^^^^^
Line 7, column 155, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...t considered all possible reasons to it.Therefore the argument presented in favour of thi...
^^^^^^^^^

Transition Words or Phrases used:
actually, also, but, first, firstly, if, may, so, therefore, thus, while, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1430.0 2260.96107784 63% => OK
No of words: 284.0 441.139720559 64% => More content wanted.
Chars per words: 5.03521126761 5.12650576532 98% => OK
Fourth root words length: 4.10515524023 4.56307096286 90% => OK
Word Length SD: 2.60852840605 2.78398813304 94% => OK
Unique words: 145.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.510563380282 0.468620217663 109% => OK
syllable_count: 443.7 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 5.0 19.7664670659 25% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 56.0 22.8473053892 245% => The Avg. Sentence Length is relatively long.
Sentence length SD: 111.054220991 57.8364921388 192% => OK
Chars per sentence: 286.0 119.503703932 239% => Less chars_per_sentence wanted.
Words per sentence: 56.8 23.324526521 244% => Less words per sentence wanted.
Discourse Markers: 16.2 5.70786347227 284% => Less transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 24.0 5.25449101796 457% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.187144176818 0.218282227539 86% => OK
Sentence topic coherence: 0.125029744563 0.0743258471296 168% => OK
Sentence topic coherence SD: 0.174425779757 0.0701772020484 249% => The coherence between sentences is low.
Paragraph topic coherence: 0.119321041646 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.162935032046 0.0628817314937 259% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 30.7 14.3799401198 213% => Automated_readability_index is high.
flesch_reading_ease: 14.64 48.3550499002 30% => Flesch_reading_ease is low.
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 25.1 12.197005988 206% => Flesch kincaid grade is high.
coleman_liau_index: 12.84 12.5979740519 102% => OK
dale_chall_readability_score: 9.64 8.32208582834 116% => OK
difficult_words: 58.0 98.500998004 59% => More difficult words wanted.
linsear_write_formula: 26.5 12.3882235529 214% => Linsear_write_formula is high.
gunning_fog: 24.4 11.1389221557 219% => Gunning_fog is high.
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Grammar and spelling errors:
Line 1, column 84, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...t report from their marketing department ,fewer people have attended Super Screen-...
^^
Line 1, column 190, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: And
...he last year compared to any other year.And yet the the percentage of positive revi...
^^^
Line 1, column 198, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...year compared to any other year.And yet the the percentage of positive reviews by movie...
^^^^^^^
Line 1, column 198, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...year compared to any other year.And yet the the percentage of positive reviews by movie...
^^^^^^^
Line 1, column 334, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... actually increased during the last year . The author assumes that the problem is ...
^^
Line 1, column 577, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... be able to reach more amounts of public . Firstly the authors assumption is pu...
^^
Line 3, column 13, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...more amounts of public . Firstly the authors assumption is purely based on the fact ...
^^^^^^^
Line 3, column 115, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...more positive reviews than the last year .It is incorrect to base the assumption o...
^^
Line 3, column 117, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...re positive reviews than the last year .It is incorrect to base the assumption onl...
^^
Line 3, column 203, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
... thid because there are things which we arent aware of such as : why the positive rev...
^^^^^
Line 3, column 262, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... as : why the positive reviews increased , who are the reviewers and based on whic...
^^
Line 3, column 341, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...hich moviee they are giving the reviews.There might be many reasons why the number os...
^^^^^
Line 3, column 443, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'gif'?
Suggestion: gif
...has increased such as a religious group gives positive reviews based on thier beliefs...
^^^^^
Line 3, column 525, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...efs, there might be discounts on reviews ,etc. Another reason why the assumptio...
^^
Line 5, column 141, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Thus
... rather than reviews on specific movies.Thus some movies might be good and some movi...
^^^^
Line 5, column 141, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... rather than reviews on specific movies.Thus some movies might be good and some movi...
^^^^
Line 5, column 221, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...movies may not be as good as the others.The author also doesnt provide important in...
^^^
Line 5, column 237, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e as good as the others.The author also doesnt provide important information such as w...
^^^^^^
Line 5, column 378, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n be considered appropriate and honest. Thus while the authors assumption to inc...
^^^^^
Line 7, column 16, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...opriate and honest. Thus while the authors assumption to increase budget on advert...
^^^^^^^
Line 7, column 105, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ing might increase the number of viewers , he hasnt considered all possible reason...
^^
Line 7, column 111, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...ght increase the number of viewers , he hasnt considered all possible reasons to it.T...
^^^^^
Line 7, column 155, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
...t considered all possible reasons to it.Therefore the argument presented in favour of thi...
^^^^^^^^^
Line 7, column 155, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...t considered all possible reasons to it.Therefore the argument presented in favour of thi...
^^^^^^^^^

Transition Words or Phrases used:
actually, also, but, first, firstly, if, may, so, therefore, thus, while, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1430.0 2260.96107784 63% => OK
No of words: 284.0 441.139720559 64% => More content wanted.
Chars per words: 5.03521126761 5.12650576532 98% => OK
Fourth root words length: 4.10515524023 4.56307096286 90% => OK
Word Length SD: 2.60852840605 2.78398813304 94% => OK
Unique words: 145.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.510563380282 0.468620217663 109% => OK
syllable_count: 443.7 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 5.0 19.7664670659 25% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 56.0 22.8473053892 245% => The Avg. Sentence Length is relatively long.
Sentence length SD: 111.054220991 57.8364921388 192% => OK
Chars per sentence: 286.0 119.503703932 239% => Less chars_per_sentence wanted.
Words per sentence: 56.8 23.324526521 244% => Less words per sentence wanted.
Discourse Markers: 16.2 5.70786347227 284% => Less transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 24.0 5.25449101796 457% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.187144176818 0.218282227539 86% => OK
Sentence topic coherence: 0.125029744563 0.0743258471296 168% => OK
Sentence topic coherence SD: 0.174425779757 0.0701772020484 249% => The coherence between sentences is low.
Paragraph topic coherence: 0.119321041646 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.162935032046 0.0628817314937 259% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 30.7 14.3799401198 213% => Automated_readability_index is high.
flesch_reading_ease: 14.64 48.3550499002 30% => Flesch_reading_ease is low.
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 25.1 12.197005988 206% => Flesch kincaid grade is high.
coleman_liau_index: 12.84 12.5979740519 102% => OK
dale_chall_readability_score: 9.64 8.32208582834 116% => OK
difficult_words: 58.0 98.500998004 59% => More difficult words wanted.
linsear_write_formula: 26.5 12.3882235529 214% => Linsear_write_formula is high.
gunning_fog: 24.4 11.1389221557 219% => Gunning_fog is high.
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.