"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument presented in the memo of the advertising director of the Super Screen Movie Production Company is repleted with flaws and holes. The primary reason being they compared the percentages of the reviews of the current year to the previous years. Therefore, the stated argument in the memo by the advertising director is invalid.
The advertising director has not taken into the account the number (the count) of the positive reviews but the percentage to compare it with previous years. There might be a possibility that in the previous years people did not participate in providing the positive reviews and thereby the percentage was reduced or may be in the current year people who did not like the movie did not give their negative reviews and thereby the positive review percentage increased for the current year. We cannot just simply compare the percentage of reviews with the actual numbers/count of reviews. Therefore, the advertising director must look into the number of reviews to decide whether they should allocate a greater share of its budget next fiscal year to reaching the public through advertising.
Secondly, even if the Super Screen allocate a greater share of its budget next year to promulgate among people that the quality of their movies are great, what are the chances that people will attend their produced movies. There might be a possibility that Super Screen has increased their ticket fare to attend these movies and people don't seem to spend extra money on it. The other possibility could be the economy is not doing great and therefore people are not increased in spending their money on movies but on their basic necessities.
Thirdly, what are the chances that the reviews are 100 percent correct, can we believe on the face value of the reviews? There might be a possibility that people did not pay too much of heed while providing the reviews and they casually provided the positve reviews. Were the questions asked during the review were specific? As in what exactly they liked/disliked about the movie, was it the storyline, the acting, just the first half or second half of the movie or only the VFX effects. Had the reviews were detailed, the advertising director can draw conclusion about where the problem lies - is it the content of the movie or something else.
Hence, I would say the advertising director is being naive here to believe that by increasing the budget for the next year, people will come and attend the Super Screen movies. The advertising director must look at all the aspects as stated above to make the final argument.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 4 2
No. of Sentences: 17 15
No. of Words: 440 350
No. of Characters: 2116 1500
No. of Different Words: 186 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 4.809 4.6
Word Length SD: 2.405 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.882 21.0
Sentence Length SD: 10.437 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.604 0.50
Sentence-Sentence Coherence: 0.142 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 337, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... fare to attend these movies and people dont seem to spend extra money on it. The ot...
^^^^
Line 5, column 523, Rule ID: BASIC_FUNDAMENTALS[1]
Message: Use simply 'necessities'.
Suggestion: necessities
...ding their money on movies but on their basic necessities. Thirdly, what are the chances that ...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, hence, if, look, may, second, secondly, so, therefore, third, thirdly, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2164.0 2260.96107784 96% => OK
No of words: 437.0 441.139720559 99% => OK
Chars per words: 4.95194508009 5.12650576532 97% => OK
Fourth root words length: 4.57214883401 4.56307096286 100% => OK
Word Length SD: 2.5328763419 2.78398813304 91% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.437070938215 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 673.2 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 60.7481612919 57.8364921388 105% => OK
Chars per sentence: 127.294117647 119.503703932 107% => OK
Words per sentence: 25.7058823529 23.324526521 110% => OK
Discourse Markers: 5.17647058824 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.216163485396 0.218282227539 99% => OK
Sentence topic coherence: 0.0817972716937 0.0743258471296 110% => OK
Sentence topic coherence SD: 0.0772853570182 0.0701772020484 110% => OK
Paragraph topic coherence: 0.14422914541 0.128457276422 112% => OK
Paragraph topic coherence SD: 0.0635734983398 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 7.51 8.32208582834 90% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.