The following is taken from a memo from the advertising director of the Super Screen
Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer
people attended Super Screen-produced movies than in any other year. And yet the
percentage of positive reviews by movie reviewers about specific Super Screen movies
actually increased during the past year. Clearly, the contents of these reviews are not
reaching enough of our prospective viewers. Thus, the problem lies not with the quality of
our movies but with the public’s lack of awareness that movies of good quality are
available. Super Screen should therefore allocate a greater share of its budget next year to
reaching the public through advertising.”
According to the prompt, it has been stated that a movie maker company’s number of viewers decreased in the last year and the company is claiming now that it has occurred because of lack awareness among the people as they have produced quality movies which also can be proved by the good reviews from the movie reviewers. For this reason, advertising is proposing to spend a great portion of budget in advertising. Before coming to the conclusion, the advertising director’s claim need to answer some of the questions to prove his or her claim is true in every sense.
At the beginning, the director needs to answer that the clarification regarding movie reviewers. It is needed to know, the movie reviewers’ likings and fondness on which type of movies because those movies they reviewed positively, they would have any penchant for those particular movies which did not represent the majority’s opinions. The number of people has reviewed may not be sufficient that they would have come form diversified background and they represent the various taste of the whole society.
Additionally, the economic condition would be a reason for why people are not coming to watch the movies. Though they were positive and aware about the quality of the movies, and wanted to come to watch but their financial capability didn’t support them to go for entertainment rather than buying basic foods.
Finally, it is not cleared in the statement whether the company has sufficient amount of money to spend for advertisement. The more spending on advertisement would cause more deleterious effect on the survival of the company as it is uncleared whether the company should allocate budget.
If the director can give answer to all of these questions and doubts then it could be said that they can allocate budget for advertising.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
- A nation should require all of its students to study the same national curriculum until they enter college 66
- Although innovations such as video computers and the Internet seem to offer schools improved methods for instructing students these technologies all too often distract from real learning 70
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 55
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 2 2
No. of Sentences: 11 15
No. of Words: 303 350
No. of Characters: 1487 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.172 4.7
Average Word Length: 4.908 4.6
Word Length SD: 2.645 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.545 21.0
Sentence Length SD: 11.796 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.688 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 497, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...rtising director’s claim need to answer some of the questions to prove his or her claim is ...
^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, if, may, regarding, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1537.0 2260.96107784 68% => OK
No of words: 302.0 441.139720559 68% => More content wanted.
Chars per words: 5.08940397351 5.12650576532 99% => OK
Fourth root words length: 4.1687104957 4.56307096286 91% => OK
Word Length SD: 2.79233327633 2.78398813304 100% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.539735099338 0.468620217663 115% => OK
syllable_count: 470.7 705.55239521 67% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 66.9169955805 57.8364921388 116% => OK
Chars per sentence: 139.727272727 119.503703932 117% => OK
Words per sentence: 27.4545454545 23.324526521 118% => OK
Discourse Markers: 4.36363636364 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.159722296478 0.218282227539 73% => OK
Sentence topic coherence: 0.0566528486453 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0584739853265 0.0701772020484 83% => OK
Paragraph topic coherence: 0.0775096105475 0.128457276422 60% => OK
Paragraph topic coherence SD: 0.0632582191476 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.