Memorandum from the business manager of a television station
The memorandum from the business manager of a television station suggests expanding the coverage of weather and local news in all news programs to attract more viewers and avoid losing advertising revenues. The manager supports his argument by noting that most of the complaints over the recent years were concerned with the station’s coverage of weather and local news, and local businesses have canceled their advertising campaigns. However, the suggestion jumps to the conclusions too fast and additional evidence is required to evaluate it correctly.
First, we need to know the reasons why local businesses canceled their advertising campaigns. Maybe it has nothing to do with the news quality and this decision is motivated by other factors such as ad pricing. Or television ads may have become less effective than Internet ads over the recent few years. It is also a possibility that local businesses don’t have enough money to spend on advertising, for instance, because of the economic crisis.
The second piece of evidence that would be helpful is whether the number of complaints increased or decreased with the increase in the time devoted to national news. Maybe most viewers are happy watching the national news, and only a few are complaining now. Perhaps, before the increase in the time devoted to national news, there were tons of complaints about the lack of national news. The decrease in complaints would suggest that the decision was correct.
Finally, even if increasing the time devoted to weather and local news would attract more viewers and increase advertising revenues, the increase in revenue may not cover the cost of making the local news and weather forecast. It is possible that national news is cheaper to produce because they require fewer journalists in the field and fewer people watching the newsworthy events in a local neighborhood. In this case, the television station will gain more viewers but lose more money.
Given the evidence about the local businesses’ advertising situation, complaints history, and the cost of making local news and weather forecasts, the suggestion from the prompt could gain more ground, and it will be possible to evaluate it more rigorously.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-26 | seoul_milk | 66 | view |
| 2023-09-18 | manas_0 | 75 | view |
| 2023-09-15 | TANVIR SIDDIKE MOIN | 45 | view |
| 2023-09-11 | Mithil | 58 | view |
| 2023-09-09 | gre_test | 63 | view |
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 3 2
No. of Sentences: 15 15
No. of Words: 358 350
No. of Characters: 1821 1500
No. of Different Words: 170 200
Fourth Root of Number of Words: 4.35 4.7
Average Word Length: 5.087 4.6
Word Length SD: 2.627 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.867 21.0
Sentence Length SD: 8.913 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.36 0.35
Sentence-Para Coherence: 0.36 0.50
Sentence-Sentence Coherence: 0.079 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
also, but, finally, first, however, if, may, second, so, for instance, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1867.0 2260.96107784 83% => OK
No of words: 357.0 441.139720559 81% => More content wanted.
Chars per words: 5.22969187675 5.12650576532 102% => OK
Fourth root words length: 4.34677393335 4.56307096286 95% => OK
Word Length SD: 2.72073738997 2.78398813304 98% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.481792717087 0.468620217663 103% => OK
syllable_count: 580.5 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.6565900437 57.8364921388 101% => OK
Chars per sentence: 124.466666667 119.503703932 104% => OK
Words per sentence: 23.8 23.324526521 102% => OK
Discourse Markers: 5.2 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.170121963094 0.218282227539 78% => OK
Sentence topic coherence: 0.0605419660295 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0977348055014 0.0701772020484 139% => OK
Paragraph topic coherence: 0.102799448141 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.1025459905 0.0628817314937 163% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.14 8.32208582834 98% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.