The business manager claims that due to increased duration of the national news in late night program and cut down on timing of the weather and local news there has been reduction in viewers and advertisement revenue of television station. The statement is obscure and needs more facts and clarification to bolster its claim. Also, the manager makes several unwarranted assumptions which makes argument seem dubious.
Firstly, manager does not aver the amount of time for which the national news, weather and local news are broadcasted. Also, the manager hasn’t specified what were the original timings of both the programmes. Also, the manager doesn’t delineate whether the weather and local news program was curtailed by 10 minutes or by 2 hours. Without knowing the factor by which the original show timings have been altered it will be unwise to blame the changed duration as reason for fall in number of viewers.
Secondly, without elucidating the context of the complaints received for coverage of weather and local news the manager obfuscates his reasoning. It might be the case that viewers might have requested for a change in timing such as early morning broadcast of the weather forecast and local news show which might be completely unrelated to the claim that manager presents.
Also, manager should present figures clearly stating the number of complaints received and what geographical region does the complainant belong to. Such information might help to understand if there are different requirements for different geographical region. It might be the case that people in particular time-zone are requesting for extended timing of weather and local news but it might not be acceptable to majority of other viewers. In that case deciding to restore the original timing may further exacerbate the situation.
Thirdly, the manager states that the local businesses have cancelled advertising contracts with them but fails to justify reasons for the same. Manager should contact local businessman and try to find out reasons for it. Local business could have cancelled their late-night advertising contracts as generally there are less viewers who watch television programs during such time period. It may also be the case that relationship of television station with the local businesses have deteriorated over past. Also, it might be the case that the businessmen are revamping their advertisement strategy as a result of which they might be moving towards online advertisements and consequently cancelled the contract. So, manager should clearly state the reasons for which contracts were cancelled to make his argument more cogent.
The claims made by manager are obscure and flawed and are based on vague terminologies and erroneous assumptions. It is clear that the manager needs to come up with the facts and figures to back his claims. Consequently, the manager should provide answers to the above questions before arriving to the decision whether to restore the original program timings.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 479 350
No. of Characters: 2492 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.678 4.7
Average Word Length: 5.203 4.6
Word Length SD: 2.717 2.4
No. of Words greater than 5 chars: 189 100
No. of Words greater than 6 chars: 158 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 64 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.773 21.0
Sentence Length SD: 7.693 7.5
Use of Discourse Markers (%): 0.682 0.12
Sentence-Text Coherence: 0.326 0.35
Sentence-Para Coherence: 0.559 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 9, column 320, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...tising contracts as generally there are less viewers who watch television programs d...
^^^^
Transition Words or Phrases used:
also, but, consequently, first, firstly, if, may, second, secondly, so, third, thirdly, in particular, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2559.0 2260.96107784 113% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 5.36477987421 5.12650576532 105% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 2.77589351067 2.78398813304 100% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.465408805031 0.468620217663 99% => OK
syllable_count: 788.4 705.55239521 112% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 44.5533388199 57.8364921388 77% => OK
Chars per sentence: 116.318181818 119.503703932 97% => OK
Words per sentence: 21.6818181818 23.324526521 93% => OK
Discourse Markers: 5.59090909091 5.70786347227 98% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.260912834277 0.218282227539 120% => OK
Sentence topic coherence: 0.0870014565523 0.0743258471296 117% => OK
Sentence topic coherence SD: 0.0938064147053 0.0701772020484 134% => OK
Paragraph topic coherence: 0.156167967931 0.128457276422 122% => OK
Paragraph topic coherence SD: 0.0807764215637 0.0628817314937 128% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 8.42 8.32208582834 101% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.